Massage Business Marketing

Why Use Massage Business Marketing?

Most of the massage therapists I've met have at one point told me they wish they had more clients. It seems to be a common theme and one that's usually answered with "generate more referrals and you'll soon have the number of clients you want."

While referrals are a great source of new clients, you really want to avoid putting all your eggs in one basket. When it comes to massage business marketing, the more you do, the better and faster your results will be.

The Two Sides Of Every Massage Business

There are two sides to every massage business. Marketing and quality massages. You need both for your business to survive.

You're already giving quality massages, because you if you weren't you wouldn't have repeat clients!

However, it's the marketing side that actually gets you the clients in the first place - Yes, word of mouth referrals are marketing!

You Want Your Massage Business Marketing To Stand Out.

If your massage business marketing blends into the mass of business cards, fliers and adverts that are out there, you've essentially wasted your money.

What you need is something that grabs your potential clients attention and keeps them glued to it until they've read it and booked an appointment with you.

The ultimate massage business marketing appeals to people and stands out so much, that they actually start to pass it on to their friends for you! That's what's called viral marketing.

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Stop Throwing Money Down The Drain!

The best type of massage business marketing is where you can use your marketing material to actually solve a client's problem.

We looked into this in the lens on Massage Marketing Tips. This is where you work out what problems your clients are experiencing, such as having trouble scheduling time for a massage, and your marketing helps them solve that problem.

They basically give you permission to send them your marketing material so they cease to have that problem.

Your massage business marketing needs to be measurable so you stop throwing money down the drain.

The Most Effective Massage Business Marketing Method

The single most effective method of massage business marketing is direct response marketing.

This is marketing that speaks directly to your potential clients wants, needs and desires, gives them a reason (and a push) to call you to book an appointment, with an offer that they can't refuse.

It also has measurable results, so you stop throwing your hard earned money into something that you have no idea whether or not you're getting clients from.

Marketing Books

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What Do You Think?

Do you think you need to understand marketing to run your business?

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Yes - a business is a business and marketing is part of that

No - everyone wants a massage so I don't need to understanding marketing to get clients

 

Do You Use Direct Marketing In Your Massage Business?

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  • tdove Jan 29, 2009 @ 4:49 pm | delete
    Thanks for joining G Rated Lense Factory!
  • kephrira Jan 22, 2009 @ 5:19 am | delete
    another great lens!

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KDimmick

As the creator of the Enlightened Millionaire Code I help people create enlightened wealth. more »

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