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The Energy of Massage Marketing

KDimmick by KDimmick

What Is Massage Marketing?

Massage marketing is simple - it's purely every single interaction you have with a potential client. This is your advertising, your business cards, your brochures and your fliers as well as the way you answer the phone, the look and feel of your "office" and the way you speak to your potential clients.

The key is keeping everything consistent, so you're giving out the same message in every single thing you do. When you do this, your potential clients start to associate you with that message.

What You'll Find On This Lens...

  1. Marketing Your Massage Business Is Essentially About Marketing "You"
  2. Marketing Is All About The Relationships
  3. How?
  4. What's Your Thoughts?
  5. Marketing Books
  6. My Business Lenses
  7. Tweet, Tweet?
  8. Dear Reader...
  9. All About The Author

Marketing Your Massage Business Is Essentially About Marketing "You"

When it comes to massage marketing, what you're actually selling is "You".

Any MT can give a someone a massage. What makes your massage unique is, quite simply, "You". Your skills, your personality, your energy and your specialty.

"You" are the reason someone would choose to have a massage from you instead of another MT. And your massage marketing needs to reflect this. Because if you sell "You" effectively, you'll end up with more clients than you know what to do with, whereas if you can't, or don't want to, sell "You", there is nothing to differentiate your massages from the MT down the street.

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Marketing Is All About The Relationships

Effective massage marketing is all about developing the relationship between you and your potential clients and actual clients. You do this by building rapport between you, then delivering value to your clients and increasing their confidence and trust in you and your services.

While you're almost certainly doing this with your existing clients already, what most MT's miss out on is starting this process with their potential clients in their massage marketing.

How?

The first thing you'll want to do is make your marketing all about your potential clients.

What do they want from your service? This is what needs to be prominent in all your marketing. And remember, marketing isn't just about advertising... it's everything you do.

Your message has to come across in the colors you use in your marketing material, as well as the words. It has to come across in the feel of your "office". It has to come across in the way you answer your phone, as well as the look and feel of your website.

In short that message has to be in the look, sound, feel and energy of everything your potential clients encounter about your massage business.

What's Your Thoughts?

Do you think you should pay for marketing help?

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Yes - they're professionals and you get what you pay for

No - I'm out to help people, so people should help me for free

 

Marketing Books

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My Business Lenses

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Dear Reader...

Share your thoughts below on this lens and any other massage marketing ideas you'd like to see a lens on!

  • PartyGames Mar 13, 2009 @ 5:52 pm | delete
    This makes a lot of sense!
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All About The Author

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This UpMarket page written by

KDimmick

I write WordPress plugins and other PHP scripts for membership sites. I love business, reading, traveling and making cards. So I've set up a site to help... more »

Deluxe. Remarkable. Creative. Unusual. Successful. Upmarket businesses push the envelope -- does yours?

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