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Massage Therapy Advertising

KDimmick by KDimmick

What Is Massage Therapy Advertising?

Massage therapists often believe that successful massage therapy advertising is done by word-of-mouth. Also high up on the list in advertising a massage therapy practice are business cards, discount coupons and fliers.

Unfortunately, much to the disappointment of many massage therapists, these massage therapy advertising tactics rarely bring the desired results and the business often ends up being just another statistic.

What You'll Find On This Lens...

  1. People Will Pay For What They Desire!
  3. What Is The Basis Of Persuasive Advertising?
  4. Advertising & Business Books
  5. Do You Use Massage Therapy Advertising?
  6. My Business Lenses
  7. What Do You Think?
  8. Tweet Tweet?
  9. Dear Reader...
  10. All About The Author

People Will Pay For What They Desire!

Instead of following everyone else's idea of what should work, it's time to look at what actually does bring in the clients and how you can change your massage therapy advertising techniques to fill your practice.

Here's a huge hint:

"People will ALWAYS pay for what they truly desire."

Knowing that, all you have to do is get your massage therapy advertising to persuade them they really desire a massage from you.

To get more massage clients, try bootstrap your massage business

What Is The Basis Of Persuasive Advertising?

Firstly, it is concentrating on the benefits of your massages, instead of the features.

Too often massage therapy advertising is focused on the features, for instance the fact that the Egyptian's used massage, or the technique you use in your practice, and so on.

The first step in designing your massage therapy advertising is to find out what your potential clients desire. The easiest way to do this is to ask your existing clients why they came to you for a massage.

If you stop giving your clients what they desire, they'll stop coming. It's as simple as that!

So if you have regular clients, you're obviously giving them what they desire. All you have to do now is ask them what that is and you suddenly have the basis of your massage therapy advertising message.

Next all you have to do is write out that desire in a way that speaks to your potential clients and persuades them to come to you for a massage.

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Advertising & Business Books

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Do You Use Massage Therapy Advertising?

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My Business Lenses

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What Do You Think?

Do you think it's worth paying for advertertising?

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Yes - brings in loads of clients for me

pufek77 says:

Sometimes is worth every single penny, but sometimes there is no results.

No - never see anyone from the ones I've done

bodyworkbiz says:

Traditional advertising is becoming less and less effecive. Its worthwhile to explore online advertising tools like websites, email marketing and social media. Those are low cost and effective.

 

Dear Reader...

Please share your thoughts below on this lens and any other massage marketing ideas you'd like to see a lens on!

  • Gerald_McConway Jun 2, 2011 @ 1:01 pm | delete
    Great information here and I will definitely share it with my massage therapy clients. Thanks!
  • Margo_Arrowsmith Jan 3, 2011 @ 10:18 pm | delete
    I am not a massage therapist, but get them and have never gotten one through advertising. I only see ads from the big spas, but just never have done that. If I were alone in a new town, I might, though.
  • myspaclassifieds Jan 24, 2010 @ 5:26 pm | delete
    Good info. I agree, "People will always pay for what they truly desire".
  • tdove Jan 29, 2009 @ 3:52 pm | delete
    Thanks for joining G Rated Lense Factory!
  • rydigga Jan 26, 2009 @ 10:03 am | delete
    Hi Karen, Nice lens. I picked up a few pointers on advertising in general. Thanks for sharing.

    Ryan
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All About The Author

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This UpMarket page written by

KDimmick

As the creator of the Enlightened Millionaire Code I help people create enlightened wealth. more »

Deluxe. Remarkable. Creative. Unusual. Successful. Upmarket businesses push the envelope -- does yours?

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