Matt Creamer's Guide to Digital Advertising

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A Word from Matt

Welcome to my lens about media and marketing. I hold the title of editor of large at Advertising Age the largest publication dedicated to the all-important issues of how major corporations get you to part with your money.

 
At AdAge, I mainly chronicle how the ad business—once a pretty cushy racket—is getting tossed around like a piece of driftwood by the changes wrought by digital media. That goes for traditional media and advertising agencies alike, all under pressure from the simple reality that consumers don't spend all their downtime with eyeballs glued to the TV. Now they split it with the Internet. And their cell phones.

This lens is a guide to innovations in digital advertising and a place for insight on what works in today's marketing world and what doesn't.

Matt Creamer's Guide to Digital Advertising 

Latest Posts from Matt's Blog - MattCreamer.com

News, commentary and resources about digital advertising from AdAge's Editor at Large Matthew Creamer.

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As an editor at large at Advertising Age,
Matt Creamer is charged with developing in-depth features across the
marketing, media, and pop culture world...

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