A Word from Matt
Welcome to my lens about media and marketing. I hold the title of editor of large at Advertising Age the largest publication dedicated to the all-important issues of how major corporations get you to part with your money.
At AdAge, I mainly chronicle how the ad business—once a pretty cushy racket—is getting tossed around like a piece of driftwood by the changes wrought by digital media. That goes for traditional media and advertising agencies alike, all under pressure from the simple reality that consumers don't spend all their downtime with eyeballs glued to the TV. Now they split it with the Internet. And their cell phones.
This lens is a guide to innovations in digital advertising and a place for insight on what works in today's marketing world and what doesn't.
Matt Creamer's Guide to Digital Advertising
Latest Posts from Matt's Blog - MattCreamer.com
News, commentary and resources about digital advertising from AdAge's Editor at Large Matthew Creamer.
Fetching RSS feed... please stand byDigital Advertising Blogs
Gold Coast Web Design
AUSTRALIA - Fresh, innovative web design.1 point
Legal Forms
Attorney's private archive of over 2,700 legal for more...1 point
Betta Fish Care - Breeding - Foods - Maintenance - Cures
Complete library of free photos and articles about more...1 point
Promissory Note
Free promissory notes download.1 point
Divorce Forms
Divorce forms you can trust. We offer a complete l more...1 point
Wedding Planning Checklist
Wedding Planning Checklist are extremely important more...1 point
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Abu Dhabi and Dubai Web design and web application more...1 point
Search Engineering Derby
Isulu.co.uk, the Search Engineering Specialists, i more...1 point
Being Peter Kim
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Brand Autopsy
thought-provoking discussion on all things marketi more...0 points
Experience Manifesto
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Logic+Emotion
Logic+Emotion sits at the intersection of Marketin more...0 points
BuzzMachine
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Forrester's Marketing Blog
Thoughts on marketing from analysts at Forrester R more...0 points
Freakonomics - Opinion - New York Times Blog
Stephen Dubner and Steven Levitt, authors of Freak more...0 points
How to Change the World
A practical blog for impractical people.0 points
The Digital Mindset Blog
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Jaffe Juice
Fresh new marketing perspective and commentary fro more...0 points
Marketing Profs - Marketing Concepts and Strategies: Marketing Articles, Online Marketing Seminars and Case Studies, B2B and B2C Events
Visit Marketing Profs.com for the latest online ma more...0 points
Micro Persuasion
Steve Rubel on how technology is revolutionizing P more...0 points
AttentionMax
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Advertising Lab: future of advertising and advertising technology
Ad Lab blogs follows the future of advertising tec more...0 points
Three Minds @ Organic
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http://www.paidcontent.org/
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Richard Edelman - 6 A.M.
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PSFK - Trends, Ideas and Inspiration
PSFK: Trends, Ideas and Inspiration0 points
Keyword Advertising
Keyword Advertising is a new way of internet marke more...0 points
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Memorex MVCB1000 Converter Box
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Spica AT2018 Converter Box
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Internet Marketing: Website Offline Traffic Boosters
Discover A Widely Untapped Market for your website more...0 points
Online Advertising Tips
Online advertising has become the number one metho more...0 points
Custom Feather Flags
The Feather Flag Kit includes: 10 Ft. Flag 120 x more...0 points
Engagement Rings
Design your own engagement rings or custom handcra more...0 points
Feather Flags
Best outdoor advertising banner solution available more...0 points
Feather flag
T3signdesign.com offers feather flag banners. The more...0 points
Florida Web Design
Unlimited web Designs is a leading Web Design Comp more...0 points
Wedding Planning
If you're planning a wedding or even thinking abou more...0 points
Wedding Planning
Wedding ideas and information for all your Wedding more...0 points
Wedding Favors
Unique wedding favors and your #1 source for plann more...0 points
Wedding Songs
Wedding Songs & Wedding Song Suggestions for p more...0 points
Get Google Ads For FREE - Secrets REVEALED On VIDEO!
Discover How To Get Google Adwords Pay Per Clicks more...0 points
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Website Design UK based Company offering solutions more...0 points
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Song lyrics database with lots of song lyrics sear more...0 points
Matt Creamer's Ad Age Articles
Some of my favorite Ad Age articles about Digital Advertising
- Al Gore at Cannes - Advertising’s Environmental Wreckage
- Nightlife and a Yacht Party: Seediness in the South of France
- Robbie Williams Resurgence: How the South of France Does Nightlife
- Delta Delays and Advertising Awards: Jet Lag, Ad Hate, and Gutter Bar Epiphany
- The Next Level of Support and Customer Service: Dell Quells Critics with Web 2.0 Tack
- p2p and Internet TV: Joost Gets It
- American Idol and the Lost Finale: All Was Not ‘Lost’
- Bud.tv Versus the Innertube: The Couch Calls
- MySpace and 24: No TV? No Problem
- Relying on New Media: Matthew Creamer is…TV Deprived!
- With Its Acquisition of Online Advertising Firm aQuantive, Microsoft Storms Madison Avenue
- Fit For the Home Shopping Network: Can a Bald Reporter Hawk Combs on Direct-Response TV?
- Proctor and Gamble Primes its Pinpoint Marketing
- You Call This Transparency? Get Some Advice from Wired Magazine
- Caught in the Clutter Crossfire: Your Brand
- Did Google Flush $1.6 Billion Down the YouTube?
- MySpace and Social Networking: Power of Suggestion Forges New Web Model
- Bud’s Walled Beer Garden: A Review of Bud.tv
- Viral Video the Latest Marketing Strategy: Ad Age Agency of the Year: The Consumer
- Viral Marketing Case Study: Philips’ Body-Grooming Success No Optical Illusion
- iTunes Endorsement: Bob Dylan Tops Music Chart Again — And Apple’s a Big Reason Why
Matt Creamer's Del.icio.us Bookmarks
Matt's Flickr Photos
Digital Advertising News
Matt's Other Profiles
by mcreamer123
As an editor at large at Advertising Age,
Matt Creamer is charged with developing in-depth features across the
marketing, media, and pop culture world...
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