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Matt Creamer's Guide to Digital Advertising

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As an editor at large at Advertising Age,
Matt Creamer is charged with developing in-depth features across the
marketing, media, and pop culture worlds....  (more...)

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A Word from Matt

 

Welcome to my lens about media and marketing. I hold the title of editor of large at Advertising Age the largest publication dedicated to the all-important issues of how major corporations get you to part with your money.

 
At AdAge, I mainly chronicle how the ad business—once a pretty cushy racket—is getting tossed around like a piece of driftwood by the changes wrought by digital media. That goes for traditional media and advertising agencies alike, all under pressure from the simple reality that consumers don't spend all their downtime with eyeballs glued to the TV. Now they split it with the Internet. And their cell phones.

This lens is a guide to innovations in digital advertising and a place for insight on what works in today's marketing world and what doesn't.

Matt Creamer's Guide to Digital Advertising 

Latest Posts from Matt's Blog - MattCreamer.com

News, commentary and resources about digital advertising from AdAge's Editor at Large Matthew Creamer.

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Digital Advertising Blogs 

#1

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Internet Advertising Cost

Internet advertising is for any body who wants to more...1 point

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Brand Autopsy

thought-provoking discussion on all things marketi more...0 points

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Logic+Emotion

Logic+Emotion sits at the intersection of Marketin more...0 points

#8

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Forrester's Marketing Blog

Thoughts on marketing from analysts at Forrester R more...0 points

#9

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Freakonomics - Opinion - New York Times Blog

Stephen Dubner and Steven Levitt, authors of Freak more...0 points

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How to Change the World

A practical blog for impractical people.0 points

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Jaffe Juice

Fresh new marketing perspective and commentary fro more...0 points

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Marketing Profs - Marketing Concepts and Strategies: Marketing Articles, Online Marketing Seminars and Case Studies, B2B and B2C Events

Visit Marketing Profs.com for the latest online ma more...0 points

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Micro Persuasion

Steve Rubel on how technology is revolutionizing P more...0 points

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GigaOM

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Advertising Lab: future of advertising and advertising technology

Ad Lab blogs follows the future of advertising tec more...0 points

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cgm

Musings on the world of consumer-generated media ( more...0 points

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murketing

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PSFK - Trends, Ideas and Inspiration

PSFK: Trends, Ideas and Inspiration0 points

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Keyword Advertising

Keyword Advertising is a new way of internet marke more...0 points

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Posted October 03, 2007

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As an editor at large at Advertising Age,
Matt Creamer is charged with developing in-depth features across the
marketing, media, and pop culture worlds. His areas of interest include
digital marketing innovations and the shifting mass-marketing landscape.


He joined Ad Age as a reporter in August 2004, following a stint as associate editor at PRWeek magazine, where he led the magazine's media coverage.  Prior to that, he worked at the Anniston (Ala.) Star, where he wrote about environmental issues. He has also written for such publications as the New York Daily News and the New York Observer.  He's often called upon for analysis by major news outlets including NBC, ABC, CNBC, NPR, daily newspapers and wire servces.


In 2006, he received two major business journalism awards for his
coverage of the trial of two ad executives convicted of defrauding the
U.S. government's anti-drug ad program. A few months ago he won a
breaking-news award from the Society of American Business Editors and Writers for his coverage of the controversial departure of a pair of marketing executives from Wal-Mart.

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