Maximizing Marketing Efforts with Maximum CRM

The illogical logic

Imagine if you will that you are just starting out with your idea of an online business. You have made the effort of doing market research, identifying your demographics and building your website to hit that niche market that you have identified. After countless hours of time and effort you are finally ready to go live.

At first everything is going well and your site is up and running. You can navigate easily to your website and it works well with little to no lag time in page loads. It has a wealth of information and an unbelievable offer. So now you sit back and wait for the money to start rolling in.

After the first few weeks you notice that you are not getting any traffic and the traffic that you are getting is not buying. You are asking yourself, what is wrong? Why is no one buying? I did all the research and I know that this is a viable niche market, what am I doing wrong?

Flaws in the logic

Allow us to help you understand what your flaws in your logic are.

First of all realize that this is not an uncommon problem and that you are not unique in your situation. We have seen this very issue time and time again. The point is this. You can spend all the money in the world on market demographics, advertising, pay per click and all the rest to drive traffic to your site but you will never see any significant amount of income revenue generation for your failure to implement one key strategic piece of the puzzle. This one piece of the puzzle that you are missing, when properly implemented, can allow you to gain an unprecedented 93% domination over your competition.

Here in lies the problem. Most websites do a very, very poor job of capturing visitor information. If you talk to any "successful" internet marketer he or she will tell you time and time again; "The money is in the list." The list of course being a list of your customers, whether they have purchased from you or have not purchased and merely visited your site.

You have to realize that there is a fundamental human psychological dynamics when it comes to people making purchases. The first dynamic that you need to be aware of is the fact that almost all "purchases" are an emotional decision and we use our logic after the fact to justify our purchase. The second dynamic you need to be aware of is the fact that most people will not purchase on the first contact. This is true in brick and mortar retail establishments just as much as it is true to online marketers. Standard rule of thumb is that 84% to 87% of the people make purchases between the fifth and eighth point of contact.

In essence, when you are first starting out with your online business you would be well served by implementing an effective mechanism by which you can capture the contact information of those people visiting your site.

One of the most effective means of doing so is to make the investment in obtaining a high quality, customizable, customer relations management system. For example, Maximum CRM allows you the ability to capture and store in an offsite server, all of the information that you are able to collect from your customers. This is critical if you are to survive.

A customizable customer relations management system allows you to pick and choose those options that you need now as opposed to having to buy an entire system whether you need the features or not. Maximum CRM is the one company that we have found that provides you with exactly what you need when you need it.

Imagine now the ability to implement a process on your website where by you can begin to collect the contact information of those individuals visiting your site. Let us give you an example of how powerful this can be.

In you first month you are only able to capture 30 points of contact. Next month through a concerted effort of focused niche marketing you increase that number to 60 points of contact. In your third month you collect another 60. Our recommendation is that you collect 100 points of contact per month. Now realize we have not even looked at or analyzed sales or income revenue at this point. That is the subject of a future lesson. At this point we just want to look at the power of collecting points of contact. At this point you have 150 points of contact. That is 150 possible customers that you can further focus your marketing efforts on.

Maximum CRM is a customer relations management system that will allow you to collect and capture these points of contact efficiently and effectively. By making the effort to collect this information you set your self up for some serious success and income revenue.

In the next lesson we will talk about information leveraging and how to leverage your "list." Never forget; "the power and the money is in the list." The only way you are going to be able to take advantage of this fundamental law of internet marketing is by implementing a proven customer relations management system into your business plan.

How do I do that?

In our previous lesson we discussed the absolute necessity of creating a system by which you could obtain and capture the contact information of those individuals that visit your website regardless of whether they make a purchase or not.

The next logical question that you must be asking at this point is; "How do I do that."

The answer is simple, but implementing it is not easy unless you have the right tools to do so.

Think about all the work you did when researching your market and your market demographics. How much information did you come across? This is your answer to the question of what to do. Let me explain. In essence you want to take all the information that you gathered over time and put it into a report. In today's day and age a person surfing the web trying to find information that they can get lost in an overwhelming amount of information. Your objective is to distill that information into a usable report. Then create a link on your web page that allows those individuals the opportunity to download this report, at no cost to them, simply for providing their contact information.

The easy part

It is simple; just ask them if they would like information regarding the given subject that you are promoting. Then simply ask them to provide their name and email address so that you can "email" them the report that you created. This in essence is called or referred to as information leveraging; taking the information that you know and leveraging that information to your benefit.

The difficult part

Now the difficult part of course is how to you then capture those names and email addresses and ensure that the correct information is delivered in a timely and expedient manner. Well you could do it yourself but I am sure that you can see how you would be rapidly overwhelmed in doing it manually and you are bound to make a mistake.

The correct way to do this of course is to find a system that does it all for you and automates the process. The key of course is a Customer Relations Management software system.

When done correctly this leveraging of information coupled with the power of a tailorable customer relations management software system will allow you to leverage all of your hard work to your benefit. Let me take it a step further by continuing the story of our intrepid internet marketer from the previous lesson.

Imagine if you will that you have taken all of the information that you gathered during your market research and have compiled that information into an informative and helpful report that people will find to be a value. Remember it's about the value. Just don't put together a piece of garbage and expect not to get garbage in return. If you want high quality contact information you have to provide high quality information in your report.

When done correctly this trading of an email address for information allows you the opportunity to establish and nurture a relationship with your prospective customers. Remember, all purchases are emotional decisions and as such trust is an imperative. Why? Simple, if you provide them with high quality information you can then pretty much guarantee that if you send them additional, valuable information that they will continue to open and read your emails.

But again the only way that you are going to be able to do this is by making the investment in a customizable customer relations management system that can grow as your companies grow. Maximum CRM allows that kind of flexibility and it is going to become more and more apparent as to why you need a system that can grow as you grow. Right now all we are doing is capturing contact information and then leveraging information in order to establish and nurture a relationship with your prospective customers.

Now, Maximum CRM's customizable customer relations management software will capture the contact information and then automatically send out a confirmation email that their information was received along with an email with the link for the downloading of their special report. Maximum CRM will even be able to track who is opening their emails and automatically remove and identify those emails that are not opened so that you can give them your own personal attention or delete them.

Now the other great thing about Maximum CRM's software is that you can actually set it up to automatically leverage even more of your information by automatically send out follow up emails and reports there by solidifying your relationship with them.

When done correctly this establishes you as an "expert" in your given field due to the amount of research you have done and the quality of the information you are sharing with them. Why you need a customer relations management software system should be self evident by now and in the next lesson we are going to show you how to use Maximum CRM's software solution to leverage the list you have worked so hard to build.

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