Moleskine Notebooks

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The Myth And The Legend...

They were used by Hemingway, Picasso and Matisse, it is claimed. Three of the most famous names in art and literature, whom, the Moleskine makers, Modo & Modo, have turned into possibly the greatest marketing gimmick of all time...

So What Is The Myth And What Is The Reality? 

More Incredible Than A Picasso Portrait?

In short the myth is that Hemingway, Picasso and Matisse all used Moleskines. We know this is not possible because Moleskine wasn't a registered brand until 1996 and the final one of the trio to die was Pablo Picasso on April 8, 1973; a full 23 years before Moleskine was a registered brand.

The first edition modern-day Moleskine notebook was released in 1998 but there is some truth the Moleskine claim...

The belief that Hemingway had used Moleskine notebooks is based on his memoirs. In them, named "A Movable Feast", he claimed to have written on a non-descript notebook in a café in Paris. It is also claimed, not by Hemingway but by Modo & Modo, that until the mid-1980's there was a Moleskine notebook shop nearby. This store was thought to have made notebooks using real moleskins and not imitation leather like the Moleskines of today.

Pablo Picasso used a notebook much closer to today's Moleskines though as he used an "oil-cloth notebook with elastic closure and inner expandable pocket".

The Moleskine Brand 

Whether or not you believe the myths or are tuned into a vague reality; it is an undoubted fact that Moleskine are a powerful brand.

With more than around 5 million sales of Moleskine notebooks annually and many more sales through calenders, diaries etc. Moleskine have dominated the market for the last decade and show no signs of giving way to lesser-known competitors.

Moleskine have built their reputation on high quality and durable notebooks. Perfect for anyone and with the many different styles and more being introduced regularly, including the newest, Volant, there has never been a better time to join the Moleskine trend!

Classic Hardcover Notebooks 

And Limited Edition Red Notebooks!

The original Moleskine Notebook by Modo & Modo. Released in many different hardcover styles and now in a limited edition red edition; the reliable Classic Hardcover Notebook just got even better!

Moleskine Plain Notebook Pocket

Amazon Price: $9.60 (as of 07/06/2009) Buy Now

Moleskine Ruled Notebook Pocket

Amazon Price: $9.60 (as of 07/06/2009) Buy Now

Moleskine Address Book Pocket

Amazon Price: $9.60 (as of 07/06/2009) Buy Now

Moleskine Sketchbook Pocket

Amazon Price: $9.60 (as of 07/06/2009) Buy Now

Moleskine Classic Red Notebook, Plain Pocket

Amazon Price: $9.60 (as of 07/06/2009) Buy Now

Volant Notebooks 

The new edition to the Moleskine family; Volant notebooks are colourful, soft-covered and come in packs of two with a light and a darker shaded cover to provide a colour for virtually any mood.

Moleskine Volant Notebook Ruled, Blue Pocket: Set of 2

Amazon Price: $8.95 (as of 07/06/2009) Buy Now

Moleskine Volant Notebook Ruled, Green Pocket: Set of 2

Amazon Price: $8.95 (as of 07/06/2009) Buy Now

Moleskine Volant Notebook Plain, Pink Pocket: Set of 2

Amazon Price: $8.95 (as of 07/06/2009) Buy Now

2009 Planners 

Moleskine Weekly Notebook 12 Months Soft Black Cover Pocket

Amazon Price: (as of 07/06/2009) Buy Now

Moleskine Weekly Planner Horizontal 12 Months Hard Black Cover Pocket

Amazon Price: $11.96 (as of 07/06/2009) Buy Now

Moleskine Weekly Notebook 12 Months Hard Red Cover Pocket

Amazon Price: (as of 07/06/2009) Buy Now

Moleskine Daily Planner 12 Months Soft Black Cover Pocket

Amazon Price: (as of 07/06/2009) Buy Now

Moleskine Daily Planner 12 Months Hard Black Cover Pocket

Amazon Price: $10.85 (as of 07/06/2009) Buy Now

I never travel without my notebook. One should always have something sensational to read in the train.

~ Oscar Wilde

Do You Use Your Moleskine To Prepare Blog Posts? 

Then Check Out Our Blogging Forum!

What Do You Use Your Moleskine For? 

Squidster wrote...

Was browsing your lenses and have to say I really like your writing style. This may be embarrassing me for revealing my ignorance but I wish I knew what a Moleskin notebook is, and what exactly makes it so special? I'm tempted to learn more :)

ReplyPosted September 25, 2008

tomgriff45 wrote...

I love my Moleskine, I preach to anyone who will listen to get one to take notes, So many things go through my mind all day long, even at night sometimes.

ReplyPosted September 19, 2008

flaminglacer wrote...

I love my Moleskine Notebooks. I use the Cahiers for projects, the large ruled notebook as a diary/daybook as I am working so I don't forget anything, and the small ruled notebooks travel everywhere with me. They are so fit for purpose and a thing of joy to use. Because they are so 'right' everything I put in them is invested with a degree of importance and it makes me focus on what I am doing> It causes great amusement among my friends who consider me to be a geek and probably 'chipped' yet I still use a notebook, fountain pen and pencil.....

ReplyPosted September 18, 2008

RichLeigh wrote...

Great lens there! My 'Moleskine' is actually a Tesco Value Notebook which was bought for somewhere around the sum of twenty pence... does the trick though and actually looks pretty nice too. Nice work and I really like the way you've separated myth and reality also; provided for a very interesting read. :)

ReplyPosted September 17, 2008

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Aldric Chang is a creative businessman who is active in music composing and production, internet marketing, casual games production, animation product... (more)
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