(by 4 people)
Moxie
Moxie: The Maine State drink, a bitter cola with the bite of a viper, once called Snake Oil the Elixer of Life, described by it's lovers and haters alike as tasting like a snake soaked in kerosene, and here is my lens devoted to the best tasting drink the world has ever known. Yah Moxie!
DRINK MOXIE!
Distinctively Different!
Amazon Spotlight
Flavored Moxie
What is Moxie?
History:
Moxie was created in 1876 by Dr. Augustin Thompson formerly of Union, Maine, while working for the Ayer Drug Company in Lowell, Massachusetts.
Moxie was first marketed as a patent medicine in Lowell, Massachusetts, under the product name "Moxie Nerve Food." From 1928 through 1953 Moxie was bottled at 74 Heath St. in the Jamaica Plain section of Boston, Massachusetts. The building, known as Moxieland, featured an advertisement on the roof along with an arrow pointing in the direction of Logan Airport.
Moxie was said to cure ailments ranging from softening of the brain to "loss of manhood." In 1884, it was sold in carbonated form and merchandised as an invigorating drink, which claimed to endow the drinker with "spunk".
In the early phase of its life as a recreational soft drink, Moxie is said to have been kept handy by bartenders to give to customers who were too drunk to be given any more alcohol. This story may be apocryphal, however, inspired by Moxie's noted aftertaste, which many people find unpleasantly strong.
The name entered the American language, when a person was said to be "full of Moxie", meaning that the person was skillful, or spirited.
Moxie became unique in that it was the name of a commercially produced soft drink, and was also included in dictionaries.
The popularity of Moxie produced popular advertising jingles, such as "Just Make It Moxie for Mine", and President Calvin Coolidge was known to have favored the drink.
Boston Red Sox slugger Ted Williams endorsed Moxie.
Author E.B. White, an adopted Mainer and noted Moxie fan, once wrote "Moxie contains gentian root, which is the path to the good life."
Falling out of favor due to competition from Coca Cola, demand for Moxie has waned in recent years, although demand still exists in New England.
It was designated on May 10, 2005, as the official state soft drink of Maine.
One of the key ingredients of Moxie is "Gentian Root Extractives", which probably contributes noticeably to its unique flavor.
For those without access to Moxie, the flavor can be approximated (and adjusted to taste) by adding Angostura bitters to root beer. Its bitter taste is also reminiscent of Italian chinotto soda.
Moxie has also grown in popularity in recent years in regions of southern Maine and Connecticut due to its mixability with certain spirits. Notable Moxie mixed drinks include the "Welfare Mom", which consists of equal parts Diet Moxie and Allen's Coffee Flavored Brandy; the "County Girl", a drink made up of one part bourbon whiskey and two parts Moxie on the rocks, with an optional lime garnish; the "Mad Mailman", a mixture of Moxie and Jägermeister; and "The Vijay", which consists of one part Moxie and one part blended American Whiskey.
Many people, even those who do not like the soda on its own, find it refreshing when mixed with whiskey.
People not from New England might mistake a can of Moxie as an orange soda, as the can is a red-orange color similar to that of Orange Crush or Sunkist.
Moxie is also available with a sugar-free alternative known as Diet Moxie.
Moxie is presently owned by Cornucopia Beverages Inc. of Bedford, New Hampshire, which is owned by Coca-Cola Bottling Co. of Northern New England Incorporated, a subsidiary of Tokyo-based Kirin Brewery Co. Ltd.
Cornucopia cites fielding requests for more Moxie from fans across the country in their decision to step up efforts to distribute the product.
In 2007 they launched pilot sales in Florida and organized a sampling event at Mohegan Sun casino in Uncasville, Connecticut. The Catawissa Bottling Company is one of the six bottlers in the United States producing Moxie. It is located in Catawissa, Pennsylvania, and has produced Moxie since 1945.
Origin of the Name
The origin of the name Moxie is unclear, but two possible theories lend insight to the question. The name is most likely a Native American word meaning either wintergreen (one of the drink's ingredients), or black water (thought to be the reasoning for Moxie Falls, Moxie Bog, etc.)
Moxie is a carbonated beverage which was among the first mass produced soft drinks in the United States, and is regionally popular to this day.
Amazon Spotlight
Moxie Soda Diet 4/6pks
Amazon Price: $18.00 (as of 11/22/2008)
List Price:
Used Price:
Moxie Original Elixir - if you've got Moxie you've got taste!
Moxie is the oldest continually produced beverage in the United States.
A New England favorite since 1884.
Try this Diet version today - same strong taste, less calories.
Release Date: 12/31/1969
Avg. Customer Rating: 
Usually ships in 1-2 business days
Moxie Taste Test Reader Feedback
Moxie: Love it or hate it?
Fetching blurbs now... please stand byI love Moxie!
EelKat says:
I love Moxie! It is my favorite drink. I buy it local by the case ans ddrink it every single day.
Energy Citrus is my fave Moxie flavor, but it is very hard to find even here in Maine, and is $1.99 per 14oz can!
I have been to the Moxie Museum, have Moxie fan items, and own the Moxie Fanlisting.
I love Moxie!
Posted March 01, 2008
I don't like Moxie!
Grasshoppa says:
My New Englander room mate let me try some once after a trip back home. Nasty stuff.
Posted May 12, 2008
Tiddledeewinks says:
YUK! I really don't remember, it's been so long but I don't think I cared for it very much, even though I'm a Maniac from Maine!
Posted March 30, 2008
Amazon Spotlight
TIN SIGN ~ TED WILLIAMS SAYS DRINK MOXIE * BASEBALL
Amazon Price: (as of 11/22/2008)
List Price: $17.99
Used Price:
VINTAGE STYLE TIN SIGN * TED WILLIAMS SAYD DRINK MOXIE * BASEBALL
12.5" X 16"
Rolled Safety Edges
NOSTALGIC TIN SIGNS FROM SIGN TIME SIGNS
Release Date: 12/31/1969
Avg. Customer Rating:
VOTE NOW: What do you think of Moxie?
Amazon Spotlight
Ted Williams Says: Drink Moxie Refrigerator Magnet
Amazon Price: $2.99 (as of 11/22/2008)
List Price:
Used Price:
Release Date: 12/31/1969
Avg. Customer Rating:
Usually ships in 1-2 business days
Amazon Spotlight
Moxie Cola Ted Williams Metal Sign. Bonus Free Mini Plaque.
Amazon Price: $13.95 (as of 11/22/2008)
List Price:
Used Price:
Product Description
Beautiful lithographed sign.
Pre-punched holes for easy hanging.
Folded edges.
High Quality.
Measures: 12 1/2" by 16"
Comes with bonus free mini plaque.
Release Date: 12/31/1969
Avg. Customer Rating:
Usually ships in 2-3 business days
VOTE NOW: Which flavor Moxie was the best?
Hometown Favorites
- Moxie Soda
- Hometown Favorites is your online source for Moxie Soda, old-fashioned candy, condiments, and hard-to-find everyday food items. Shop for over 1000 products with us today.
Amazon Spotlight
I Love moxie Sweatshirt
Amazon Price: (as of 11/22/2008)
List Price:
Used Price:
Text on Sweatshirt: moxie
Gildan - Crewneck Sweatshirt
A value fleece, made from Air Jet Spun Yarn, offers a soft feel and no pill, wash after wash.
7.75-ounce, 50/50 cotton/poly; double needle throughout, banded bottom, 1 x 1 athletic rib with Lycra, set-in sleeves.
Release Date: 12/31/1969
Avg. Customer Rating:
Maine Goodies
How about Moxie Hats, T-Shirts, Children's T-Shirts and Onesies? All are available here:
- Moxie Soda from Maine Goodies
- Moxie Soda in 12 Ounce Cans or 1 Liter Plastic Bottles
Moxie Stuff on eBay
Fetching new data from eBay now... please stand by
You can't have Moxie in Maine without The Wicked Good Band
The Wicked Good Book
Amazon Price: (as of 11/22/2008)
List Price: $7.95
Used Price: $0.81
Wicked Good Book filled with wicked good humor, from the Moxie drinking Moxie singing, clam dancing wit of The Wicked Good Band.
Release Date: 12/31/1969
Avg. Customer Rating: 
Visit The Moxie Museum!
- Lisbon Falls, Maine - Moxie Museum
- Visit reports, news, maps, directions and info on Moxie Museum in Lisbon Falls, Maine.
More Moxie Info:
- MOXIE's Present Horsemobiles
- Moxie with its mystique and nostalgia, see how it all started,
pictures, books, writers, moxie congress, distributors, a collectors delight, new and free . . . - MOXIE PRODUCTS - Matthews Museum
- Moxie with its mystique and nostalgia, see how it all started, pictures, books, writers, moxie congress, distributors, a collectors delight, new and free . . .
- MOXIE CONGRESS
- Moxie with its mystique and nostalgia, see how it all started,
pictures, books, writers, moxie congress, distributors, a collectors delight, new and free . . . - Moodys Diner Moxie Days
- Moxie with its mystique and nostalgia, see how it all started,
pictures, books, writers, moxie congress, distributors, a collectors delight, new and free . . .
Reader Feedback
Like this lens? Want to share your feedback, or just give a thumbs up? Tell us what you liked about this article. Think of something we should add? Just want to say hi? Submit a blurb today! Know of any sites, blogs, or lenses that mention Moxie? Post the links here, so I can add them to this page!
PS: Don't forget to leave a star rating too. (See top of page). Thanks!
Want to Link to this Lens?
Here's the HTML code to copy and paste:
<a href="http://www.squidoo.com/MoxieSoda/" title="Moxie Soda">Moxie Soda</a>
Link to us from your blog, your MySpace page, your website, your forum sig, and every other place you can think of! Tell your friends about this page, spread the word!
Here is what your link will look like:
Moxie Soda
Got an idea you'd like to suggest for this lens? I'd love to hear it!
Jefferson wrote...
Holy COW! This Moxie lens is AWESOME!
I had heard of Moxie, but never found sucha dedicated fan!
I'd like to give this lens some press tomorrow at www.SodaIsGood.blogspot.com
It's time that you got some national exposure!
Posted April 28, 2008
EelKat wrote...
hey Joey! haven't heard from you in ages, how's things in Australia?
Posted April 23, 2008
Joey Atwater wrote
In Australia we have "Chinotto" sounds like "kin-otto" Its an Italian drink similar to Moxie as it is made from the root of a citrus type tree. Hence the "Citrus sensation". Excellent with Pizza, Pasta or any Italian dishes
Posted April 02, 2008
Tiddledeewinks wrote...
Check out these sites for your Moxie lens:
http://www.moxie.info/presveh.htm
http://www.matthewsmuseum.org/products.htm
http://www.moxieworld.us/congress.htm
http://www.moxie.info/moodys.htm
Posted March 30, 2008
EelKat wrote...
I wish they made a Moxie Grape. I would so love a Moxie Grape soda!
Posted March 01, 2008
