Every day of your career you are building the Brand of You. Your professional Personal Brand is a very important asset in today's online, virtual, fast-blogging business world. This Lense contains ideas on how to successfully create, maintain and market your own online image...the Brand of You. Get excited and get started today!
Build a Positive Online Footprint
- Your Online Footprint
- What's your "online footprint?" Your online footprint - how you appear online in search engine results, blog engines, etc. - is a valuable piece of your personal brand, something worth thinking about. To create the most effective personal brand, it's a good idea to start by leaving a positive "footstep" with a professional online profile.
Ziggs is an elegant and free service that offers an easy way to create a professional-looking online profile, without any Web know-how required. Once you list your profile at Ziggs, Ziggs then works for you to help drive it up in natural search results across every search engine in the world. Try Ziggs and put your best "foot" forward online. - My Online Footprint
- To see my example of an online footprint...you're invited to visit my professional profile, created at Ziggs. Click the orange title "My Online Footprint" to learn more about me or contact me. I'd love your feedback on it, as I'm always humbly trying to improve its value to virtual visitors.
Build a Big Footprint
There are a number of simple steps to take to build your online footprint - to grow your personal brand.1. Create a free professional profile at Ziggs.
2. Search on your name at major search engines and understand what results come up against your name.
3. Search on your name in the blogosphere - try Technorati and Feedster.
4. Ensure that any profiles you maintain at social sites, such as MySpace or Friendster, are clean and professional, containing info that you'd be comfortable showing your Mom or an employer.
5. Start blogging to share your professional expertise, and always include a link to your professional online profile.
Personal Brand Building
- Tom Peters - King of Branding
- Tom Peters is the original brand thinker. I am humbled by his breadth and depth of work on this topic. We can all learn from Mr. Peters in the humble branding journey.
- Krishna De - Personal Brand Strength
- How strong is your personal brand? Krishna De, international speaker and consultant on building your brand and building your small business, talks about the power of building a personal brand. Her blog is loaded with great ideas for building your online brand. You can learn more about Krishna De in her online profile at Ziggs.
- William Aruda - Steps to Build Your Brand
- William Aruda, expert personal brand builder is another great reference point. William says "Just as with corporate brands, your personal brand is your promise of value. It separates you from your peers, your colleagues, and your competitors.
Tips on Brand Building
Books on Personal Branding
by Bradley
The only constant in the world of marketing is change. I am, therefore, a constant and humble student of the ever-changing profession of marketing. I... more »
- 0 featured lenses
- Winner of 2 trophies!
- Top lens »
Feeling creative?
Create a Lens!
