Marketing is changing rapidly. Organizations need to learn to market from the inside out. They need to first create organizations worth talking about. Then you can simply arm your customer evangelists with the tools to tell others. We help create organizations worth talking about and then implement word of mouth marketing tools to spread the "good news".
Contact Information
980 E. Carol St.
Meridian, ID 83687
(208) 283-4789
http://navelmarketing.com
info (at) navelmarketing (dot) com
Meridian, ID 83687
(208) 283-4789
http://navelmarketing.com
info (at) navelmarketing (dot) com
Our mission
We want to change how companies approach marketing. We want to ignite a marketing revolution where organizations no longer do what has always been done, but go out of their way to WOW their customers. We want to create causes, not companies. We want to help companies identify what truly makes them unique. We want to help companies facilitate and participate in conversations.
The Navel Marketing Blog
Musings about marketing strategy, social media, customer behavior, and word of mouth marketing. Enjoy!
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- Headlines from the 2009 Word of Mouth Marketing Association Summit ...
- There were more sessions to go to than anyone could manage. That's a nice problem to have. The fact that the presentations are already up in the WOMMA Member Center eases that pain a bit. I wanted to share the...
- Headlines from the 2009 Word of Mouth Marketing Association Summit ...
- Record Attendance and so Many Brands Attendance: 480+ Marketing and Communications pros from major brands, agencies, technology/solution providers. We have moved past a group of 'evangelists' into a active membership of experts with ...
- Social Media Today | Headlines from the 2009 Word of Mouth ...
- HP's Kari Homan shared not only about a simple metric they created around the revenue generated by postive word of mouth (and the loss from negative WOM), but she also shared about how they are organized internally. Their Digital Strategy group is a ... Rather than create a separate social media task force or center of excellence, they have opted for a model where social media is integrated with marketing (is this at the expense of "communications" integration?). ...
- BlabberBlog: Why I'm Not Joining WOMMA
- Finding WOMMA was like finding professional religion to me; I was quickly converted and devoted to finding a way to practice word of mouth marketing. That conference, led by then CEO Andy Sernovitz, was full of enthusiasm and passion. ...
by bcritchfield
Brian Critchfield is the Chief Navel Gazer at Navel Marketing, a word-of-mouth marketing firm in Boise, Idaho, and author of the upcoming book, "... (more)
