Using Newsletter to Promote Your Online Shop

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Use Newsletters for Your Online Store and Products

You will get very target subscriber if you use a newsletter as a method to promote your store because only people that are interested in your store and the products that you are selling will give you their email address.

Under the US law, you must include your real address and phone number in your newsletters. If you really do not wish to include your residential address, you can apply for another address with your local post office which acts like a redirect to your residential address. Things were that way because they are scare that you are using newsletters to spam other people email boxes.

Offer freebies or special sales to newsletter subscribers when they sign up
Content in Your Newsletter
Sending Your Newsletter

more...

Email Marketing Provider

These are some newsletters services that you can use.

Here are some newsletters hosts that require you to pay for their services. The advantages of paying for your newsletter is that these services will help you to keep track of how many customers actually click on your links, put your email to the spam folders, make sure that your newsletters are readable in different email environment, provide ready make newsletters template, provide an alternative to read your newsletters in another browsers and so on. Some newsletters services only require you to pay when you send your newsletters, so it is actually a good way to start off when you do not have a lot of subscribers.

HTML Email Marketing from MailChimp: MailChimp is a powerful email marketing tool that makes designing, sending, and tracking your sophisticated email campaigns a snap! Try the full version for free.
Email Marketing Software - Your Mailing List Provider: Manage, send & track your email newsletter with YMLP's easy-to-use mailing list hosting application. Create a FREE account and send your email campaign within minutes.

Discussion Groups

If you do not want to pay for your newsletters or give out your real address & phone number, there is another way to send your newsletters to your customers. You can use discussion group feature, change the setting to a email digest so that your subscribers will only receives emails from you but cannot join in as a discussion group.

These are some example of groups you can use.

Yahoo Groups: Yahoo! Groups offers free mailing lists, photo & file sharing, group calendars and more. Discuss hot topics, share interests, join online communities.
Google Groups: Google Groups

Assure your Subscribers

Promise your newsletter subscribers that you will not sell, share their email with outside parties and you will not spam them before they sign up.

Offer freebies or special sales to newsletter subscribers when they sign up

Reward your new subscribers with freebies, discount coupons, access to a special section of your stores or websites after they sign up. If you are giving away your products or freebies to new sign up, let them know how much your freebies are worth before they sign up.

Content in Your Newsletter

Send discount coupons, sale and promotion, new products, feature products, holidays and events products in your newsletters. Remember to include your store address. If you have a websites or blog related to your products, it will be much more interesting to send newsletters informing your customers or readers on new articles or events in your site. You may also wish to use this information as your main point and keep your products as secondly.

Sending Your Newsletter

Let your subscribers know how often you will send them your newsletter before they sign up

Do not send your newsletters too often. If you must, make it a weekly affair. If you send your newsletters too often, your newsletters will be ended up to their spam folder when your subscribers get bored or irritated with your newsletters. Not everybody unsubscribe their newsletters and it is much easier to click the "spam" folder button in their email. When your email address ended up in their spam folder, it will stay there forever.

Bypassing Spam Folder

Never use third party applications or software that promises you that your newsletters or emails will bypass their spam folder.

When a subscriber decided that he/she had enough of your newsletters and put your mails in their spam folder, do not use any software or applications to bypass their spam folder. You will only irritate someone to no end and create hate for your stores and products. You will not be seen as professional but as someone that used under mean to get sale.

Placing Your Newsletter Opt-In Forms

Put a newsletter opt-in forms on your store, blog, websites, lenses and more.

You will need to do some advertisement for your newsletter subscription as well. Do not put your newsletter opt-in form in your cat's blog when you are selling laptops in your newsletter. A subscriber who gives you their email address in a cat's blog will expect to receive newsletters on cat's information and products, not laptops.

Thank You for Your Purchase

Add a newsletter opt in form on your "thank you for your purchase" page.

Since your customers has already agreed to provide you with information such as their credit cards numbers, real name and address in order to purchase your products, chances are they will not mind giving you their email address if they are interest in your products. So providing your newsletter opt in form on your thank you page will increase your chances to get your customers to sign up for your newsletters.

Archive Your Old Newsletters

There are good reasons why you should keep an archive of your old newsletters. Your newsletter subscriber might have just accidentally deleted your newsletter and if you let them know where you have kept all the newsletters, they will know where to find them.

Another reason why you should keep an archive of your old newsletters is that new subscribers may want to know what was in your newsletter content before they subscribe. They want to make sure that they are receiving something worth reading rather than spam.

Do You Use Newsletter to Promote Your Online Shops?

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Newsletter Marketing Books

on Amazon

The Magic of Newsletter Marketing - The Secret to More Profits and Customers for Life

by: Jim Palmer

Amazon Price: $19.95 (as of 12/06/2009)

Marketing With Newsletters: How to Boost Sales, Add Members & Raise Funds With a Printed, Faxed or Web-Site Newsletter

by: Elaine Floyd

Amazon Price: (as of 12/06/2009)

Everyone's Guide to Successful Publications: How to Produce Powerful Brochures, Newsletters, Flyers, and Business Communications, Start to Finish

by: Elizabeth Adler

Amazon Price: (as of 12/06/2009)

Marketing With Newsletters: How to Boost Sales, Add Members & Raise Funds With a Print, Fax, E-Mail, Web Site or Postcard Newsletter

by: Elaine Floyd

Amazon Price: (as of 12/06/2009)

Design It Yourself Newsletters: A Step-by-Step Guide

by: Chuck Green

Amazon Price: (as of 12/06/2009)

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