Niche Marketing - Three Successful Business Models

This is probably the most common model online based on a single niche product. Here's the process :

• Buy a domain name based on your main keyword/phrase.
  
• Create and set up a sales page and thank you/download page (mini-site) targeting the niche.
  
• Drive targeted traffic to the site.
  
• Once established and producing revenue, find a different niche and repeat the process again and again.

This model is relatively quick and easy to set up and requires almost zero maintenance once it's up and running.

On the downside, a stand alone site is a little precarious. Why? Because if sales suddenly plummet, you can find yourself out of business very quickly. To avoid this you should get as many niche sites up and running as quicky possible so should one fail, you still have the others producing revenue for you.

This can also be quite an expensive model as each niche you target will require a domain name and hosting for each website unless you have a hosting package which allows you multiple domains on the same account.

This model is similar to the one covered above, but in this case you have a "series" of mini-sites all focusing on a main niche theme. Each mini-site is targeted at a different sub-niche within the main theme and each site is linked to the others to produce a network.

If this sounds a little complicated, don't worry, it's not. Here's how it works :

• Choose a main theme - for example Yoga.
  
• Select a series of sub niches and build a mini-site for each. This could be:
  
  # Mini-site A - Yoga for beginners
  # Mini-site B- Hatha Yoga
  # Mini-site C - Yoga mats
  
  
• Link all the mini-sites to each other i.e. mini-site A to B and C, mini-site B to A and C etc.
  
• Drive targeted traffic to the sites.
  
• Keep adding more sub-niche mini-sites and linking.

As with the Mini-Site model this is relatively quick and easy to set up, though it does require a little more work to establish the cross-linking of all the sites. But there is an added advantage here that the reciprocal linking should help improve search engine ranking for each site.

This model is also relatively maintenance free once set up, apart from checking that all the links are working properly from time to time. It also provides safety in numbers and separate income streams.

But like model one, this can also be quite expensive as each sub-niche you target will require a separate domain name and hosting etc.

The content site is similar to number two except that the income streams come "not" from linking individual mini-sites, but from linking the different sub-niche sections within the same domain. Here's how this one works :

• Choose a main theme - we'll stick with Yoga again.
  
• Select a series of sub niches, for example:
  
  #Yoga for beginners
  #Hatha Yoga
  #Yoga mats
  
  
• Build content in the form of sales pages, product reviews, articles, tips, RSS feeds etc. around each sub-niche.
  
• Create links between each sub-niche using a relevant keyword/phrase as the link name. You could also use a site map to link all the pages in the website together.
  
• Drive targeted traffic to the sub-niche pages.
  
• Keep adding more sub-niches and linking.

Content sites are a lot more time consuming to set up than the two mini-site models and require constant maintainance but the search engines love them, so it's well worth the time spent building them if that's the way you want to go.

Content sites also have the added advantage that they require only one domain name and hosting package so they are relatively inexpensive to run.

There are many other business models you can apply to your niche marketing - these three are some of the most popular which are working for a lot of people online. Try them and see what works best for you.

If you're looking for web hosting that offers a home for multiple domains on a single account then I highly recommend using Kavi Kodai's Ultimate Marketing Center.
Kavi offers a 2000MB hosting account (disk space for your web site) with 80GB monthly bandwidth (the amount of data which can be transferred each month), in other words the space and bandwidth you need to run professional niche web sites for up to 20 domains.

But that's just the tip of the iceberg. Not only do you get first class hosting, the service also includes just about every tool you need to succeed in your niche marketing business.

Ultimate Marketing Center

I've been using Ultimate Marketing Center's hosting to run my own niche web sites since early 2005 (after some decidedly indifferent service from my previous host). To say that I'm impressed with the service would be an understatement. But I'm not going to give you the hard sell here because I think that once you take a look for yourself, you'll see just how great this business hosting package is.

Ok. Now let's take a look at those tools I mentioned earlier:

• Unlimited Follow-up Autoresponders and PRO Mailing List Manager - to follow-up on your prospects, subscribers and customers. Very few sequential autoresponder services have so many features for their users. You'll get unlimited accounts capable of sending unlimited pre-written follow-ups to an unlimited number of subscribers personalized with their details and all on autopilot.
  
  
• Unlimited Pro Ad Trackers - enable you to code and track all your ads, downloads and anything that requires accurate and detailed tracking. They tell you which ads are pulling the most sales or subscribers so that you can set your marketing strategy accordingly.
  
  
• Unlimited E-mail Addresses - set up different e-mail addresses for different aspects of your business, e.g.. sales, support, admin. etc. (POP and Web Mail) for each of your domains/websites.
  
  
• Affiliate Program Manager - set up an Affiliate Programme, recruit Affiliates to sell your products and services in exchange for a commission for every new paying customer they refer - provide registration, marketing materials, calculate affiliate commissions etc. - all on autopilot.
  It doesn't matter what payment processor you're using either... you can use this system to run your affiliate program without any problem.
  
  
• Membership Manager - set up your own memberhip site and benefit from residual income that membership sites can provide... and manage it all on autopilot.
  
  
• Tell A Friend Referral System - an easy to use system to get your visitors to recommend your web site to their friends and acquaintances - a great way to increase your traffic.
  
  
• Fast free friendly support. inexperienced with basic html and webserver technicalities? Don't worry. When you join the Ultimate Marketing Center, you'll get the help of a professional webmaster and programmer you'll get the help of a professional webmaster and programmer (Kavi handles this personally) with any of your html or script installation problems.

Ultimate Marketing Center

If you'd like to learn more about Niche Marketing grab yourself a free copy of my Niche market Know-How - A Beginners Guide To Niche Marketing.

To get your copy just enter your name and email address and hit the button...

Stephen Pierce makes obscene amounts of money through online niche marketing. In this audio programme he reveals answers to some of the most important questions on niche marketing. His answers place a unique perspective on how to develop and market niche products for the most profitable results and reveals amazing profit-making strategies he uses to achieve them.

A note here: I have to be honest, the sales letter is not that great - unfortunately the author does not allow changes to be made to it, but the product and bonuses are excellent.

I've personally learnt a lot of very useful information from these audio products and found them well worth the investment. If you want to learn strategies the will take your niche marketing to the next level, you need this programme:

How To Win In A Niche