November reading list
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Some books worth a look
Continuing a tradition, here are half a dozen or so books worth a look. Of course, your mileage will vary. Until further notice, books remain your #1 entertainment and learning value.
Have you ever finished a book and not felt smarter?
[Image from Shepard Fairey].
Cory Doctorow strikes again
Makers
Amazon Price: $5.99 (as of 02/13/2012)
Cory's back, and this sprawling, compelling science fiction romp is even more than you might expect. He is a worthy successor to Robert Heinlein, and when I read his ideas about bottom up innovation, crowdsourcing and the new economy, they have even more power in fiction than they do in the stuff I often read. I cried a little at the end.
Punkish Science Fiction
Bad Monkeys: A Novel (P.S.)
Amazon Price: $3.19 (as of 02/13/2012)
Matt Ruff writes fun, compelling novels, and this one is far and away his best. It's a little bit of Fight Club, but told in a fascinating locked room interview style. Worth a think (or three).
Quit your job
Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur
Amazon Price: $2.73 (as of 02/13/2012)
...or start a new one.
Pam Slim will take you by the hand and show you how to make it on your own.
On mass movements
The True Believer: Thoughts on the Nature of Mass Movements (Perennial Classics)
Amazon Price: $6.73 (as of 02/13/2012)
More than fifty years ago, Eric Hoffer wrote this classic treatise on what creates a mass movement. Must-reading for all marketers who want to spread an idea.
Sushi
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
Amazon Price: $16.00 (as of 02/13/2012)
This isn't a book about Japanese food. Instead, it's a thought provoking read about how to think about marketing and how to compete with a major competitor.
If not now, venn?
The college marketing scam
Colleges That Change Lives: 40 Schools That Will Change the Way You Think About Colleges
Amazon Price: $8.75 (as of 02/13/2012)
The more you learn about the industry of marketing colleges, the more skeptical you'll become of the $150,000 famous school degree. Every high school parent in America should read this book.
The art of thinking
The Art of the Idea: And How It Can Change Your Life
Amazon Price: $12.98 (as of 02/13/2012)
John takes you on a word/picture journey that might, just might, change the way you think about ideas. It worked on me.
Medical hard boiled crime thriller noir
Beat the Reaper: A Novel
Amazon Price: $4.30 (as of 02/13/2012)
Either you love this stuff or you don't.
This one is a find. It starts fast and then speeds up.
What does it feel like when you change your mind?
The Ground Truth: The Untold Story of America Under Attack on 9/11
Amazon Price: $2.69 (as of 02/13/2012)
I think the ability to change your mind is one of the most important skills of our age. Do you do it often? Taking a look at the reviews of this book, it's pretty clear that this is a rare and difficult skill. It's worth developing, I think.
by sethgodin
Seth Godin is the bestselling author of 13 books. He writes about marketing, the spread of ideas and managing both customers and employees with respec... more »
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