Business
"Omakase" Links @ Amazon.com
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2006-08-02
Amazon.com announced today in in their associates-only web pages that they were releasing a new "beta" program called Omakase links. The links will combine data from Amazon's associate & customer databases as well as context information from the hosting web page to choose products the customer is most likely to be interested in.
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Omakase Links.
I'm sure the Amazon Associates' forum is all a-twitter with opinions about why these links are a bad thing. (Those guys are never right.)
I don't really know. I'm too busy deploying them everywhere I can. Unfortunately, the links rely on javascript, so I can't use them here, but maybe if enough people ask Gil (nicely), they'll be featured as part of the Amazon module someday.
The Long Tail
There's been a lot of buzz around Squidoo about The Long Tail which says, in a nutshell : "Baskin-Robbins has those other 28 flavors because not everybody wants vanilla, chocolate, or strawberry."
Seems a little obvious to me, but I've been an Amazon Associate for years, and I could easily be "too close to the problem." Your mileage may vary.
My point is that these new links sound like a great way to present targeted information to those elusive niche-market buyers.
The Long Tail: Why the Future of Business is Selling Less of More
Amazon Price: $16.47 (as of 07/26/2008)
What are Omakase Links?
According to Amazon.com :
"Omakase Links let Associates automatically feature products that visitors to the page are most likely to buy. With Omakase Links you do not need to chose [sic] which product, product line or even keyword that best fits a page. Our algorithms will optimize product offerings based on what the Associate has been successful with in the past; what that user has been interested in; as well as what the site is about. Omakase Links - leave it up to us! At present we are offering Omakase Links as a BETA to our Associates."
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I've never quite been sure what distinguishes a blog from a regular webpage. Timeliness seems to have something to do with it, but that doesn't seem to be a hard and fast rule.
Anyway, here are some of the things I've been working on lately...
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What's here
- Bookmark / Subscribe!
- Omakase Links.
- The Long Tail
- What are Omakase Links?
- Linkbuddies Rocks!
- More...
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