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Amazon "Omakase" Contextual Advertising Links

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Targeted Advertising Increases Amazon Sales

2006-08-02

Amazon.com announced today in in their associates-only web pages that they were releasing a new "beta" program called Omakase links. The links will combine data from Amazon's associate & customer databases as well as context information from the hosting web page to choose products the customer is most likely to be interested in.

Cubistic.

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Omakase Links.

I'm sure the Amazon Associates' forum is all a-twitter with opinions about why these links are a bad thing. (Those guys are never right.)

I don't really know. I'm too busy deploying them everywhere I can. Unfortunately, the links rely on javascript, so I can't use them here, but maybe if enough people ask Gil (nicely), they'll be featured as part of the Amazon module someday.

The Long Tail

There's been a lot of buzz around Squidoo about The Long Tail which says, in a nutshell : "Baskin-Robbins has those other 28 flavors because not everybody wants vanilla, chocolate, or strawberry."

Seems a little obvious to me, but I've been an Amazon Associate for years, and I could easily be "too close to the problem." Your mileage may vary.

My point is that these new links sound like a great way to present targeted information to those elusive niche-market buyers.

What are Omakase Links?

According to Amazon.com :

"Omakase Links let Associates automatically feature products that visitors to the page are most likely to buy. With Omakase Links you do not need to chose [sic] which product, product line or even keyword that best fits a page. Our algorithms will optimize product offerings based on what the Associate has been successful with in the past; what that user has been interested in; as well as what the site is about. Omakase Links - leave it up to us! At present we are offering Omakase Links as a BETA to our Associates."

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