Organic Search Optimization Engine And Keyword Research Tutorial

Although this is entirely a stand alone organic search optimization and keyword research tutorial you may want to read our PPC Web Spy Review first, because we will be touching on a topic that was previously covered there. You can also find our main PPC Web Spy download link there, or you can click the following PPC Web Spy link so that you can install the tool first; and then follow along in real-time with the organic search optimization and keyword research tutorial and see the results for yourself. Keep in mind that this version of PPC Web Spy is totally free, so doing this will cost you absolutely nothing.

This organic search optimization and keyword research tutorial focuses on the "Dog Food" niche but can be used for absolutely any niche that you are currently marketing on the internet, as you will soon see.

First, open up your internet browser and do a Google search for the phrase, "Dog Food" and if you look at the top right corner you will discover that there are over 41,000,000 search results returned for that general keyword phrase as well as dozens of Adwords advertisers in the right hand column as seen in the image below. This is not the type of term a novice should ever bid on because a term like "Dog Food" will have competition that will include dog food manufacturers which have a nearly unlimited advertising budget to promote their products. Another reason for avoidance is that the term is just too general and the majority of the people that will click on the Adwords advertisments are just seeking information on dog food and were not really interested in making a purchase.

The next step, and only if you took our advice and installed PPC Web Spy, will you see a "keywords" button directly under each Adwords advertiser, so after clicking on the first entry and scrolling through the list you will see that "dog food" is indeed a phrase that they have bid on, and they get approximately 33 visitors a day to their website with that exact term at a cost of $17.85 to the Adwords advertiser.



However, if you dig a little bit deeper by scrolling through that Adwords advertisers entire list of keywords you will discover that they are also bidding on the keyword phrase "Homemade Dog Food" which nets them about 14 visitors a day at a cost of only $5.93.



Using your internet browser do a search for the newly discovered phrase "Homemade Dog Food", and you will see that it returns only 452,000 search results, which is a lot easier to compete against than the 41,000,000 original search results. This is also targeting a very specific niche, because you have a better chance of selling "Homemade Dog Food" to someone that actually searched for that exact phrase.

Still not sure what this means to you? If you want to use a PPC strategy and your niche is actually "Homemade Dog Food" then you can get those 14 visitors to your website immediately, but as this tutorial is about organic search optimization the real goal is to tailer a webpage on a website or even a stand alone free webpage for "Homemade Dog Food" (Think Squidoo, Hubpages, etc.) and with some general link building techniques and directory submissions using "Homemade Dog Food" as the anchor text link, you have a much better chance appearing in the top 10 search results and bringing in a large amount of targeted traffic interested in buying "Homemade Dog Food".

To get a clear picture of what we have shown you above, take a look at the lens we created entirely for this example titled Homemade Dog Food And Homemade Cat Food Recipes And Cost. We put this page together in less than 5 minutes for illustration purposes but in turn we made an unexpected sale on one of the products we were promoting without any other advertising.

Of note - You can and should drill down even further and research those Adwords advertisers for the keyword phrase "Homemade Dog Food" to discover other keyword phrases by following the steps again, and when you discover a keyword phrase that has very low search results returned (anything below 100,000) and high traffic volume for the Adwords advertiser you can easily obtain those visitors with the techniques above.

Of course this was just an example, but it can be used for absolutely any niche, and the best part is that PPC Web Spy can be downloaded absolutely free and will assist you in your organic search optimization and keyword research. Try it for yourself using your own niche keyword phrases and see what you can quickly uncover.

Although in and of itself PPC Web Spy is a great tool to eliminate trial and error on Adwords campaigns there are other resources that may be of interest to you, the reader of this lens.

Would you like to know how to use PPC Web Spy as an Adwords alternative and generate unlimited organic search engine traffic as well? Well this lens titled Organic Search Optimization And Keyword Research Tutorial is exactly what you are looking for!

Is your version of PPC Web Spy not working? Then this lens titled PPC Web Spy Not Working Solution is exactly what you are looking for!

If you are looking for our full review of PPC Web Spy then this lens titled PPC Web Spy Review is exactly what you are looking for!