What PPC Evolution is all about?

PPC Evolution requires very little settings. It need to know your Google Adwords customer ID number and your Adwords email address.

After setting these parameters, PPC Evolution will learn your account and will add it to the system.

You then have to add PPC Evolution's tracking code on your Thank-You page. This will allow PPC Evolution to track your conversions and learn which campaigns are profitable and which are losing money.

The Adwords Settings are what actually makes PPC Evolution run on autopilot.

Here you can set parameters both on keyword and campaign levels.

For each keyword you can reduce it's bid by a selected percentage if it's losing money for more then a certain amount of days. In the example above, keyword bid is reduced by 20% after losing money for 20 days.

PPC Evolution will also increase a keyword bid if it is profitable. In the above example, PPC Evolution will increase a keyword bid by 20% if it is profitable for 30 days.

PPC Evolution can also pause a keyword if it is exceeding a defined amount of loss. In the above example, PPC Evolution will pause a keyword if it has no profit and it's costs exceeds $200.

The same parameters may be applied on a campaign level.

On the PPC Evolution 'Analyze Campaign' screen you can easily see which keywords are profitable, which are losing money and which are neutral.

After selecting a campaign, you will be able to see and change the sale value. This is what makes PC Evolution know which keywords are profitable and which are not.

For each keyword you can see the number of clicks and the number of sales. You can also see its status and you can manually pause each keyword.

This analysis allows you to identify week keywords and move their bids budget to profitable keywords and so keep your entire Google Adwords account profitable.