HERE'S WHAT I THINK
PPC is Better Than SEO
PPC allows you to have a direct and fairly immediate impact on traffic to your web site. SEO is borderline magical and you are at the mercy of fluctuations in the Search Engine's algorithm. PPC traffic does cost money, but so does SEO when you think about how much all that time to do it costs you. I think both are important, but I like PPC better.
Pick a Side
YOUR TURN!
PPC is Better Than SEO
Fetching blurbs now... please stand byI'm Down with PPC
smsRob says:
I'll concede that if you have an affiliate site or something with a poor profit margin involved SEO is the way to go because you'll never turn a profit paying for traffic. Also that mainly applies if you do your own SEO, outsourcing it to somebody that is actually a good SEO is not cheap and carries no guarantees.
But if you have a strong offering you can start getting traffic right now on the words you want. SEO is not an immediate process, and most businesses don't have the patience for it.
Posted February 21, 2008
texasshutterbug says:
PPC has a direct advantage of driving traffic to a website. The returns come only if you have a solid landing page that offers a visitor to perform an action. Such as signing up. Then only then is it worth PPC.
Posted February 19, 2008
smsRob says:
If you do a good job of setting up and targeting your PPC account your ad should match the search and land the user on a matching landing page. With PPC you get to maintain control through the whole process. And if something doesn't work you just change it. You don't have to start all over.
Posted February 16, 2008
SEO fo'sho
Christine_Mendoza says:
You know wat, probably you love giving away your money to google for jus gettin you hits out which only couple of % actually convert into Mullah. SEO if a far more cost effective way to promote your site and make some real money without giving away your share to a search engine. Just need brains and right skills to get it done. And if at all you don't have the skills hire a professional and get some advice. Trust me once a pro helps you achieve the rankings you want then its all like a butter walk. ;)
Posted February 21, 2008
adamjthompson86 says:
SEO and PPC are both good traffic driving methods. If given the choice of only one, I'll take SEO any day. SEO is not borderline magical, either. The basics are simple, proven, and factual.
Posted February 20, 2008
MackV says:
SEO brings more targeted prospects. i.e. people that are already searching for what you are offering. PPC has associated cost with each click, and it can't guarantee a lead.
Posted February 16, 2008
spindigg says:
SEO doesn't have ongoing costs, generates free long term traffic, is harder to compete against, converts better and gets more clicks.
Posted February 13, 2008
Links that Fight the Good Fight for PPC
I can get contextual too...
Add a link that makes my case.
Channel Data
Channel Visibility - Zyme is the leading provider more...1 point
Links that Prove SEO Reigns Supreme
I should probably nofollow these... :p
Post links that point out why you think I'm wrong.
Round out your game and grab some SEM books
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Rob Dumouchel is one half of Systems & Marketing Solutions, an Internet Marketing firm in Grover Beach, CA. Rob specializes in Internet Marketing...
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