Public Relations Tools

A resource list to help you to do healthcare PR

Everybody needs a few tools. Here are some for those in public relations.

You'll find a collection of basic tools like dictionaries and clipping services, as well as more advanced tools like the best PR blog and podcast feeds. We have a special emphasis on tools used by hospital PR managers and internal communication staff.

Add these some of these tools to your public relations tool chest.

Canned Copy

Sources for pre-written health copy.

Private Health News
Hospital and healthcare newsletter copy.
HEALTHWire
In-depth, consumer-oriented health articles in a choice of two lengths--1000 words or 750 words. Can be edited, revised, localized to meet your needs.
HealthArticlesNow
Provides timely and reliable health information articles; health and safety tips; healthy recipes; safety alerts and recalls.
I Need a Great Story
Royalty-free lifestyle content such as articles, videos and infographics that you buy with credits and may use in newsletters, e-newsletters and so forth.

Syndicated Publications

Make your job easier by combining local and syndicated copy

Healthy Advice Communications
Offers turn-key hospital patient handbooks & television guides supported by local advertising. Formerly VVI, The Patient Handbook Company. Now a division of Healthy Advice Networks.
American Hospitals Patient Guide Inc
Patient handbooks and magazines supported by advertising.

News Release Distribution Services

PR Web
From Vocus
PR Newswire
We deliver your message to the print and broadcast newsrooms, journalists, bloggers, financial portals, social media networks, Web sites, content syndicators and search engines that reach your target audiences.
BusinessWire
Send press releases and digital multimedia to local, international and vertical markets.
Xpress Press
No matter how large or small your business, Xpress Press can write and distribute your press release to A-list media sources selected from a database of thousands of journalists who opt-in to receive our press releases.

Put away Your Clipping Scissors

Clipping & Monitoring Services

BurrellesLuce
Clipping Service, Media Directory, Media Monitoring and Media Analysis
Vocus
Web-based Public Relations software that helps organizations manage relationships and communications with journalists, analysts, public officials and other key audiences.

Research Tools for PR

Sperduto and Associates
Employee surveys and consulting.

The Promotional Gift Catalog

Specialty items, Trash 'n Trinkets, Giveaways

Healthcare Observances: Special Days, Weeks & Months
Get the most out of special days, weeks and months these healthcare-related items.
PID Plates
Add your company name or URL in 3-dimensional lettering to the back of your vehicles.

Translation Services

Sometimes it takes more than one language to communicate.

Inlingua
In nearly 300 centers and 30 countries around the globe, inlingua centers offer high-quality language training and translation services over a wide range of languages.
Healthtranslations
HealthTranslations.com serves as a repository of translated materials specific to health care. Coordinated by the Missouri Hospital Association and developed through a grant from Tenet Healthcare Foundation and Tenet St. Louis.
MotionPoint
An industry leader in website translation technology with over 200 major clients in travel & hospitality, retail, healthcare, consumer products and government.
Hispanicare (Dr. Tango)
HispaniCare%u2122 (DrTango, Inc) was founded in 1999 to provide online Hispanic marketing and communication services to U.S. business in the food, diet and healthcare industries serving the large and fast-growing U.S. Hispanic market.
Tips about Online Translation Tools
The web also offers a number of translation sites and tools. Information broker Mary Ellen Bates provides some useful links.

Community Benefits

Tools especially for non-profits.

Community Benefit Inventory for Social Accountability (CBISA)
Track and report community benefits easily and accurately.
A Guide for Planning and Reporting Community Benefit
This book by the Catholic Health Association provides guidelines and standard definitions that were developed with from financial and accounting organizations. It is a comprehensive reference that can be used by any not-for-profit health care organization.
Association for Community Health Improvement
The national association for community health, healthy communities and community benefits.

Marketers Guide to Community Benefit Reporting

Learn what and how to do community benefit and Form 990 reporting.

Shows healthcare marketers how to gather data effectively from every corner of their organizations and how to use this information to promote their good deeds through tailored messages to multiple audiences on an ongoing basis.

Marketers Guide to Community Benefit Reporting & IRMS Form 990H

Amazon Price: $123.75 (as of 05/27/2012)Buy Now

Displays, Kiosks and Such

Gavanon
Kiosks for healthcare such as check-in, consent forms, and way finding.
ASI-Modulex
Signage, wayfinding, healing environments that integrate with your brand.
Mediplay
Digital signage for healthcare using flat screen displays driven by broadband Internet connections.
Society for Environmental and Graphic Design
Some common examples of work within the field of environmental & graphic design includes wayfinding systems, architectural graphics, signage, exhibit design, identity graphics, civic design, pictogram design, retail and store design, mapping and themed environments.
ChannelCare (Vericom)
LCD display systems to reach customers, employees and physicians with messages from Vericom.
MediaTile
Digital signs of various types, including healthcare applications.
Aseco Interactive
Interactive digital TV, patient education and on demand patient education.
Skylight Health Systems
Interactive patient TV systems including on-demand patient education, feedback, request systems, virtual whiteboards and online food ordering.
Tightrope Media Systems
Carousel Digital Signage is in use at thousands of corporations, educational institutions, municipalities, and small businesses throughout the United States.
AXISTV Digital Signage Applications
Friendly, browser-based system to create, schedule and deliver important
announcements and alerts across your network from anywhere in the world. Creating a message is as simple as filling out a form; imports media
files and uses calendar-based scheduling for publishing.
Healthy Advice - Waiting Room Networks
Editorial content and Flash animation health segments about disease-state
awareness, prevention and management are displayed in high-traffic
physicians' waiting rooms.
MedCenterDisplay
Designed for waiting rooms, lobbies, and other high-traffic areas. Can be
used to custom-build your very own patient education network.

Wayfinding

These firms have hospital experience

Once you figure out that signs aren't the solution, you've begun to understand the concept of wayfinding. These companies don't stop at signs, but are wayfinding consultants.
Corbin Design
Based in Traverse City, Michigan.
Forcade Associates
Based in Chicago.
Ex;it
Based in Philly.
CS&G Wayfinging and Signage Solutions
Endorsed by the American Hospital Society.

Wayfinding for Health Care: Best Practices for Today's Facilities

by Randy Cooper

Wayfinding for Health Care: Best Practices for Today's Facilities

Amazon Price: $71.41 (as of 05/27/2012)Buy Now

Celebrate PR

Cool gift ideas for you or a beloved PR practitioner in your life.

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Atlases and Maps

You don't necessarily have to ask for directions.

These are map and mapping resources.
Med Maps
Hospital Wayfinding Maps, Visitors' Guides, Dimensional Renderings, Floor Plan Renderings
Perspecto Map Company
Creates custom, 3-dimensional maps for business, economic development, hospitals, universities and tourism.
Zip Code Maps
Quick zip code boundry maps integrating with Google maps. See description at Quick Zip Code Maps.
Corbin Design
Wayfinding and 3-dimensional maps from an agency based in beautiful Traverse City, Michigan.

PR Professional Societies & Organizations

The Society for the Promotion of Good Grammar
The Society for the Promotion of Good Grammar is for pen-toters appalled by wanton displays of Bad English.
Public Relations Society of America
Resources for PR professionals, including accreditation, special interest groups, education resources and national conferences.
International Association of Business Communicators
Founded in 1970, The International Association of Business Communicators provides a professional network of almost 16,000 business communication professionals in over 70 countries.

Bottom Right Drawer

Your resume and career resources

Talent Zoo
TalentZoo.com is the Communications industry online career portal and daily destination for news, advice, and editorials from the industry elite.
Career Tools from manager-tools.com
Career tools and advice from the well-respected folks at manager-tools.com

A Few Good Feeds

You can't read everything out there, but here's a place to start.

Stay fresh. Breathe. Learn a little on company time:

Headlines from PR Weblogs on blogdigger.com


PR & Marketing Blogs
from online-pr.com

For Immediate Release - The Hobson & Holtz Report

Public relations and new media issues 2x/week as 1 hour podcast. Excellent.

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PR Tools

A Dictionary
Merriam-Webster
An Encyclopedia
Wikipedia
Media Directory
Bacon's
Publications Critique Service
An objective and confidential analysis of your communications materials and campaigns.
On Hold Concepts
Tell your organization's story through on-hold telephone messages.
Vericom
Music and messages on hold.

InsidePR

Canadian Podcast on Public Relations topics.

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Unsolicited Marketing Advice

Tools & Tips Targeted at the PR or Marketing Manager. Not half bad.

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Best Public Relations Books

Purchase these books now via Amazon. Or add your recommendation by voting them up or down.

Reader Feedback

Leave a note or suggestion for the cardboard monkey.

  • jamesclarkmax Oct 31, 2011 @ 2:27 pm | delete
    This is a huge list of PR tools! I have got services from the following translation agency:
    Quick Lingo is a leading translation agency that provides high quality, quick and fairly priced professional services.
  • Phillyfreeze69 Jun 4, 2011 @ 6:57 pm | delete
    I work at a 76 bed Pediatric medical facility and I will definitely share this resource rich lens with our Public Relations Director.
  • Obscure_Treasures Aug 7, 2010 @ 10:16 am | delete
    I found lots of useful information, great lens, Thanks!
  • Jasper Aug 1, 2010 @ 6:17 am | delete
    Thanks for the great list!

    In case you're hungry for more, you can find another 400 Public Relations tools and over 250 PR blogs on www.pr-hamster.com. Would be interested to know what you think.
  • Laura Jan 9, 2009 @ 3:38 pm | delete
    Useful lens...you've got some really great resources here. Just wanted to let you know about the PR Dashboard I use regularly. Check it out if you get a chance, its a really helpful PR resource site.
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Communicating Infection Control

For Safety Committees & Hospital PR Departments

Hospital PR managers are often charged with communicating infection control & safety messages. Here's a great option. The video and matching posters are available from www.coughsafe.com. The company also offers a handwashing video, "Soap in the CIty."
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This UpMarket page written by

WarrenAllanJohnson

I'm a hospital marketer with more than two decades of experience in the industry. Bottom line, that just means we've stepped on a lot of landmines ove... more »

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This author recommends...

Public Relations in Health Care: A Guide for Professionals  

By well-respected hospital PR consultant Kathy Lewton

Public Relations in Health Care: A Guide for Professionals (J-B AHA Press)

Amazon Price: $45.10 (as of 05/27/2012)Buy Now

A bit dated since it does not include social media, however this is book covers the basics of hospital PR.

The New PR Toolkit: Strategies for Successful Media Relations 

By Deirdre Breakenridge

The New PR Toolkit: Strategies for Successful Media Relations

Amazon Price: $8.00 (as of 05/27/2012)Buy Now

Deirdre Breakenridge is an author and prolific blogger with great insights.

Public Relations Techniques  

By James Grunig

Public Relations Techniques

Amazon Price: $41.55 (as of 05/27/2012)Buy Now

Every PR manager should have studied Grunig. This is a good place to start.