A resource list to help you to do healthcare PR
Everybody needs a few tools. Here are some for those in public relations.
You'll find a collection of basic tools like dictionaries and clipping services, as well as more advanced tools like the best PR blog and podcast feeds. We have a special emphasis on tools used by hospital PR managers and internal communication staff.
Add these some of these tools to your public relations tool chest.
Canned Copy
Sources for pre-written health copy.
- Private Health News
- Hospital and healthcare newsletter copy.
- HEALTHWire
- In-depth, consumer-oriented health articles in a choice of two lengths--1000 words or 750 words. Can be edited, revised, localized to meet your needs.
- HealthArticlesNow
- Provides timely and reliable health information articles; health and safety tips; healthy recipes; safety alerts and recalls.
- I Need a Great Story
- Royalty-free lifestyle content such as articles, videos and infographics that you buy with credits and may use in newsletters, e-newsletters and so forth.
Syndicated Publications
Make your job easier by combining local and syndicated copy
- Healthy Advice Communications
- Offers turn-key hospital patient handbooks & television guides supported by local advertising. Formerly VVI, The Patient Handbook Company. Now a division of Healthy Advice Networks.
- American Hospitals Patient Guide Inc
- Patient handbooks and magazines supported by advertising.
News Release Distribution Services
- PR Web
- From Vocus
- PR Newswire
- We deliver your message to the print and broadcast newsrooms, journalists, bloggers, financial portals, social media networks, Web sites, content syndicators and search engines that reach your target audiences.
- BusinessWire
- Send press releases and digital multimedia to local, international and vertical markets.
- Xpress Press
- No matter how large or small your business, Xpress Press can write and distribute your press release to A-list media sources selected from a database of thousands of journalists who opt-in to receive our press releases.
Put away Your Clipping Scissors
Clipping & Monitoring Services
- BurrellesLuce
- Clipping Service, Media Directory, Media Monitoring and Media Analysis
- Vocus
- Web-based Public Relations software that helps organizations manage relationships and communications with journalists, analysts, public officials and other key audiences.
Research Tools for PR
- Sperduto and Associates
- Employee surveys and consulting.
The Promotional Gift Catalog
Specialty items, Trash 'n Trinkets, Giveaways
- Healthcare Observances: Special Days, Weeks & Months
- Get the most out of special days, weeks and months these healthcare-related items.
- PID Plates
- Add your company name or URL in 3-dimensional lettering to the back of your vehicles.
Translation Services
Sometimes it takes more than one language to communicate.
- Inlingua
- In nearly 300 centers and 30 countries around the globe, inlingua centers offer high-quality language training and translation services over a wide range of languages.
- Healthtranslations
- HealthTranslations.com serves as a repository of translated materials specific to health care. Coordinated by the Missouri Hospital Association and developed through a grant from Tenet Healthcare Foundation and Tenet St. Louis.
- MotionPoint
- An industry leader in website translation technology with over 200 major clients in travel & hospitality, retail, healthcare, consumer products and government.
- Hispanicare (Dr. Tango)
- HispaniCare%u2122 (DrTango, Inc) was founded in 1999 to provide online Hispanic marketing and communication services to U.S. business in the food, diet and healthcare industries serving the large and fast-growing U.S. Hispanic market.
- Tips about Online Translation Tools
- The web also offers a number of translation sites and tools. Information broker Mary Ellen Bates provides some useful links.
Community Benefits
Tools especially for non-profits.
- Community Benefit Inventory for Social Accountability (CBISA)
- Track and report community benefits easily and accurately.
- A Guide for Planning and Reporting Community Benefit
- This book by the Catholic Health Association provides guidelines and standard definitions that were developed with from financial and accounting organizations. It is a comprehensive reference that can be used by any not-for-profit health care organization.
- Association for Community Health Improvement
- The national association for community health, healthy communities and community benefits.
Marketers Guide to Community Benefit Reporting
Learn what and how to do community benefit and Form 990 reporting.
Displays, Kiosks and Such
- Gavanon
- Kiosks for healthcare such as check-in, consent forms, and way finding.
- ASI-Modulex
- Signage, wayfinding, healing environments that integrate with your brand.
- Mediplay
- Digital signage for healthcare using flat screen displays driven by broadband Internet connections.
- Society for Environmental and Graphic Design
- Some common examples of work within the field of environmental & graphic design includes wayfinding systems, architectural graphics, signage, exhibit design, identity graphics, civic design, pictogram design, retail and store design, mapping and themed environments.
- ChannelCare (Vericom)
- LCD display systems to reach customers, employees and physicians with messages from Vericom.
- MediaTile
- Digital signs of various types, including healthcare applications.
- Aseco Interactive
- Interactive digital TV, patient education and on demand patient education.
- Skylight Health Systems
- Interactive patient TV systems including on-demand patient education, feedback, request systems, virtual whiteboards and online food ordering.
- Tightrope Media Systems
- Carousel Digital Signage is in use at thousands of corporations, educational institutions, municipalities, and small businesses throughout the United States.
- AXISTV Digital Signage Applications
- Friendly, browser-based system to create, schedule and deliver important
announcements and alerts across your network from anywhere in the world. Creating a message is as simple as filling out a form; imports media
files and uses calendar-based scheduling for publishing. - Healthy Advice - Waiting Room Networks
- Editorial content and Flash animation health segments about disease-state
awareness, prevention and management are displayed in high-traffic
physicians' waiting rooms. - MedCenterDisplay
- Designed for waiting rooms, lobbies, and other high-traffic areas. Can be
used to custom-build your very own patient education network.
Wayfinding
These firms have hospital experience
- Corbin Design
- Based in Traverse City, Michigan.
- Forcade Associates
- Based in Chicago.
- Ex;it
- Based in Philly.
- CS&G Wayfinging and Signage Solutions
- Endorsed by the American Hospital Society.
Wayfinding for Health Care: Best Practices for Today's Facilities
by Randy Cooper
Celebrate PR
Cool gift ideas for you or a beloved PR practitioner in your life.
Atlases and Maps
You don't necessarily have to ask for directions.
- Med Maps
- Hospital Wayfinding Maps, Visitors' Guides, Dimensional Renderings, Floor Plan Renderings
- Perspecto Map Company
- Creates custom, 3-dimensional maps for business, economic development, hospitals, universities and tourism.
- Zip Code Maps
- Quick zip code boundry maps integrating with Google maps. See description at Quick Zip Code Maps.
- Corbin Design
- Wayfinding and 3-dimensional maps from an agency based in beautiful Traverse City, Michigan.
PR Professional Societies & Organizations
- The Society for the Promotion of Good Grammar
- The Society for the Promotion of Good Grammar is for pen-toters appalled by wanton displays of Bad English.
- Public Relations Society of America
- Resources for PR professionals, including accreditation, special interest groups, education resources and national conferences.
- International Association of Business Communicators
- Founded in 1970, The International Association of Business Communicators provides a professional network of almost 16,000 business communication professionals in over 70 countries.
Bottom Right Drawer
Your resume and career resources
- Talent Zoo
- TalentZoo.com is the Communications industry online career portal and daily destination for news, advice, and editorials from the industry elite.
- Career Tools from manager-tools.com
- Career tools and advice from the well-respected folks at manager-tools.com
A Few Good Feeds
You can't read everything out there, but here's a place to start.
Headlines from PR Weblogs on blogdigger.com
PR & Marketing Blogs from online-pr.com
For Immediate Release - The Hobson & Holtz Report
Public relations and new media issues 2x/week as 1 hour podcast. Excellent.
PR Tools
- A Dictionary
- Merriam-Webster
- An Encyclopedia
- Wikipedia
- Media Directory
- Bacon's
- Publications Critique Service
- An objective and confidential analysis of your communications materials and campaigns.
- On Hold Concepts
- Tell your organization's story through on-hold telephone messages.
- Vericom
- Music and messages on hold.
InsidePR
Canadian Podcast on Public Relations topics.
Unsolicited Marketing Advice
Tools & Tips Targeted at the PR or Marketing Manager. Not half bad.
Reader Feedback
Leave a note or suggestion for the cardboard monkey.
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jamesclarkmax
Oct 31, 2011 @ 2:27 pm | delete
- This is a huge list of PR tools! I have got services from the following translation agency:
Quick Lingo is a leading translation agency that provides high quality, quick and fairly priced professional services.
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Phillyfreeze69
Jun 4, 2011 @ 6:57 pm | delete
- I work at a 76 bed Pediatric medical facility and I will definitely share this resource rich lens with our Public Relations Director.
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Obscure_Treasures Aug 7, 2010 @ 10:16 am | delete
- I found lots of useful information, great lens, Thanks!
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Jasper
Aug 1, 2010 @ 6:17 am | delete
- Thanks for the great list!
In case you're hungry for more, you can find another 400 Public Relations tools and over 250 PR blogs on www.pr-hamster.com. Would be interested to know what you think.
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Laura
Jan 9, 2009 @ 3:38 pm | delete
- Useful lens...you've got some really great resources here. Just wanted to let you know about the PR Dashboard I use regularly. Check it out if you get a chance, its a really helpful PR resource site.
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