LifeLock®, the recognized industry leader in the prevention of identity theft, is initiating the first ever grassroots "Strike Back - Defeat Identity Theft Now" campaign to bring attention to the serious issues that affect consumers as a result of identity theft.

LifeLock will travel for two weeks and log 6,620 miles, stopping in numerous markets along the East Coast. Along the campaign trail, LifeLock CEO Todd Davis, accompanied by identity theft prevention ambassadors and former victims, will host events and seminars to shed light on the growing crime of identity theft. Attendees will have the opportunity to sign a petition requesting Congress enact more stringent laws to protect consumers from losses of data, problems of identity theft, and prosecute the perpetrators of the crime. The petition will be handed over to members of Congress in Washington, D.C. on March 6.

For eight straight years, identity theft has been labeled "The Fastest Growing Crime in the U.S.", with millions of victims and billions in losses. Consumers need to have a better understanding of the problem, how it really affects them and the ways to prevent the problems usually associated. The "Strike Back" tour will accomplish this mission by stopping in areas ranked high on the FTC list for identity theft.

"We looked at a number of companies and found LifeLock had the best product for protecting people from ID theft plus much more. I wish we had found them before my wife and I recently became victims."

Bobby Joe Harris
Retired Chandler (AZ) Police Chief

"I took all the precautions to fight ID Theft but never once thought about my son becoming a victim until he became one. Criminals don't care if you're 2 or 102, as long as they get what they want. I have now turned to LifeLock to protect my children and only wish I would've known about Lifelock before this happened to my son."

Lisa Terwillegar
Hickory, North Carolina

"Trying to solve the problems from ID Theft is more frustrating than returning unwanted presents the day after Christmas. I'll never go through that again because of LifeLock."

Sean Simpson
Oklahoma City, Oklahoma

"As the owner of a small business my employees are an extension of my family. I looked into LifeLock and immediately paid to sign everyone up. I just couldn't live with myself if one of my employees had to deal with the problems of ID Theft and I could have prevented it with LifeLock."

Brian Tritch
President
Applied Creative
Phoenix, Arizona

"LifeLock is an ideal match for financial institutions. It is an ideal and unique solution to the very real fear we all have about ID theft."

Paul Clampitt
President and CEO
Institution Solutions, Inc.

"About 7 years ago, when identity theft was just taking off, I fell victim to a scam that I wasn't even aware of. Credit card companies still sent actual credit cards in their pre-approval mailings and one was stolen out of my mailbox. A year later, I received a collection notice that over $2000 was charged at a retailer blocks away from my home. It took me over 19 months to fight the charge, and an additional 12 months to get it removed from my credit. I most likely spent over 50 hours trying to fight this single attack and hundreds of dollars in mail, research and fees to get it cleared up. Since then I have been looking for a service just like yours - and I signed up today. Thank you for being there and I hope I never have to use your service, but it is nice to know you are there and ready to go to bat if it happens again."

Alan Wizemann
Institution Solutions