My Squidoo Lense On Driving Pay Per Click Traffic...!

If you are having trouble turning a profit in pay per click, try these 3 tips to optimize your traffic.

1): Carefully track your visitors using Google Analytics or a 3rd party tracking service. Watch your conversions closely & correlate the conversions with specific keyword phrases.

2): Test out listing the price of your product or service in your PPC ads. While listing the price will often lead to a lower amount of clicks, the number of conversions you get should increase.

This may be because people clicking ads with prices already may have accepted that what you have will cost them money...

This can help shake the "tire kickers."

3): Experiment with turning your ads on & off during the nights & weekends. A lot of offers work better on weekdays... However, experiment with Sunday afternoons if you are selling a retail consumer good. (Any experienced Ebay seller knows that for some reason, some things sell better on Sundays...).

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