Personal Trainer Marketing: Absolutely Free Strategies at Your Finger Tips

The trap that fitness professionals are prone to falling into is the mistaken assumption that the only way to stay ahead of the competition is by pumping into every advertising scheme they can get their hands on. Mail-outs, magazine ads, newspaper listings - this kind of carpet-bombing approach to marketing will only leave you with an empty wallet.

What you can do is make use of the numerous low- to no-cost marketing strategies. Instead of pumping money into marketing sinkholes, use these inexpensive methods to bring in clients.

1. Create a Blog
Sure, you can spend a few thousand dollars for a flashy, professionally designed website for your business. That said, you're reading this article, which probably means you can't afford that kind of expenditure.

An expensive website might wow your potential clients, but no matter how shiny your homepage is, it can't guarantee a return on your investment. With a blog, though, you can do everything you can with a fancier website - bring in new customers, connect with the ones you have, spread your name across the internet and more - and it's absolutely free to make one.

The best news is you don't need to be a web whiz to run a successful blog. As long as you post new content on a regular basis - including health tips, fitness info, and a little shameless self-promotion - you can create a resource that's valuable to your readers and makes money for your business.

2. Offer "Bring a Friend" Training Days
Free trials bring in customers. Paid sessions bring in money. How do you reconcile the two? Easy: offer a "bring a friend" day every month. It doesn't take any extra time to train two people simultaneously, and if that friend is impressed by your services, they might become a returning customer.

3. Set up a Referral Web with other Health Professionals
Whatever kind of fitness professional you may be, fitness isn't all your clients need. That stressed-to-the-max executive with stiff shoulders? A massage therapist could loosen him up. That client with recurring back pain? A chiropractor might be precisely what he needs.

As a fitness trainer, you have the opportunity to network with other experts whose businesses complement your own. Establish a referral system - full of all the requisite incentives - with nutritionists, masseuses, physical therapists, and any other health professionals who could direct prospects your way. A cross-referral network is even better than advertising: it lets you expand your client base through other successful businesses.

4. Advertise on Craigslist
Why run expensive ads in newspapers and magazines when the largest online classifieds site is free?

Craigslist is how you can let the entire internet know about your business. Just spend some time writing up a decent ad, and post away. You'll be reaching hundreds - or even thousands - of online viewers, and you can post your advertisement as often as you want for free. All you have to do is give some contact information - a phone number, an email address, a link to your site, whatever you like - and you'll have free advertising guaranteed to bring potential clients to you.

5. Dive into the Sea of Social Networking

- Facebook

- Twitter

- LinkedIn

If you haven't hopped on the social media bandwagon, you're probably losing business to all the fitness trainers who have. You can keep both clients and prospects aware of the latest news and promotions: discounts, seminars and other assorted updates. Your clients will never miss a special offer, and prospects will have yet another way of finding your business.

You don't have to spend hours each day schmoozing on Facebook or deafening your followers with Tweets, but every social utility you join expands your horizons and the number of potential clients at your fingertips. These networking tools can help you bring in business if used wisely.

Take your fitness career to new levels with Advice For Personal Trainers, the Internet's MOST trusted resource for Personal Trainers and Fitness Experts.

Advice For Personal Trainers is an online resource dedicated to the success of fitness professionals and personal trainers. Topics ranging from health, fitness and nutrition to fitness marketing, courses, salaries and job opportunities.

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