Top Three Marketing Pointers for Personal Trainers

First, develop your testimonials.

Photos show results, so make sure you get a shot of each client when they first start working with you, and as they progress to really see the changes. Type up their brief story: their goal, how you helped them achieve it and how long it took. Create a wall of fame to show these success stories. When you advertise, use these testimonial stories to get attention and interest. Of course, ask permission from your client before plastering their success story on your wall or in your local newspaper. Generally clients are flattered when they are featured and best of all, they're often willing to create a great testimonial for you as a trainer. In addition to boosting your fitness business, you are giving them well-deserved recognition!

Write a column

Speaking of newspapers, ask your hometown paper if you could write a weekly or monthly column for publication. Rather than be paid, you can approach the paper and ask instead for a small photo and byline with your article. When people see your article they'll associate your name and face with excellent fitness advice. The newspaper will benefit by offering a service to its readers and you will be developing yourself as an expert.

If you have a local radio station, ask if you can be a guest on the air to discuss personal training, typical issues clients face, or answer phoned in questions. This is a great free promotion and puts your business out there in the playing field.

You may apply the same principle to the Internet. As a world-wide medium, you will extend your knowledge around the globe!

Get In The Paper

The third gem of a marketing strategy is to create and write a newsletter. Make it monthly and distribute among your clients, and to potential clients as well. This doesn't have to be fancy, especially if you are sending it by email. Just compose an email detailing upcoming events, special offers, information on supplements or health products you promote, and of course testimonials. Send it out to your clients and if possible, to potential clients too. As you continue to gather leads, compile them to your newsletter recipient list. Remember when emailing a newsletter or mass email to keep the receivers' names and addresses private. Your best option would be to use an email autoresponder.

One way to do this in most email programs is to put your contacts in a group or simply put all the addresses on the "bcc" line. (BCC means Blind Carbon Copy.)

If you want to hire someone to whip up a superbly designed email you can, but this is definitely something you can keep simple and just do yourself. Almost all autoresponder services have templates you can use to make your newsletter look highly professional.

Put these three fitness marketing tips into action quickly and watch your business reputation grow!

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