This is a lens focusing on trend spotting and brand monitoring.
I have collected sites that spot trends and monitor brands, sites that rank brands, and a couple of agencies that help brands.
I have collected sites that spot trends and monitor brands, sites that rank brands, and a couple of agencies that help brands.
General Trend Links
Here I've gathered some of the best cultural observers of today.
- PSFK
- PSFK is a collaborative trend reporting site run by Piers Fawkes and Simon King. It's a lens of changes in cultural behavior that influence all of us.
- CoolHunter
- The Cool Hunter brings today's most happening movements, styles and trends to readers across the globe covering genres such as fashion, music, urban living, designer and cultural trends.
- UrbanSpy
- Josh Spear offers a young and fresh perspective on everything from design to gadgets, furniture to music.
- WM Republic
- Nice collection of links
- brandchannel.com | Product Placement in Movies
- Brandchannel tracks brand appearances and product placement in each week's number one film. Cross-referenced by brands and movies.
Rankings and lists
How do you know if a brand is popular?
Check out these lists to find out.
Check out these lists to find out.
- American Brandstand
- Agenda Inc. tracks all the mentions of brands in the lyrics of the Billboard Top 20 singles chart.
- Top U.S. Corporate Brands - Forbes.com
- You know the names, but do you know what they are worth to Wall Street as an intangible asset?
- Google: Zeitgeist
- zeitgeist | Pronunciation: 'tsIt-"gIst, 'zIt | Function: noun | Etymology: German, from Zeit (time) + Geist (spirit) | Date: 1884 | Meaning: the general intellectual, moral, and cultural climate of an era
- BusinessWeek Top100 Global Brands
- Ranks 100 brands that have a value greater than $1 billion and are global (deriving 20% or more of sales from outside their home country.)
The 10 New Rules of Branding
Simon Williams, of branding consultancy Sterling Group - Article in chiefmarketer.com
1) Brands that influence culture sell more; culture is the new catalyst for growth.
2) A brand with no point of view has no point; full-flavor branding is in, vanilla is out.
3) Today's consumer is leading from the front; this is the smartest generation to have ever walked the planet.
4) Customize wherever and whenever you can; customization is tomorrow's killer whale.
5) Forget the transaction, just give me an experience; the mandate is simple: Wow them every day, every way.
6) Deliver clarity at point of purchase; be obsessive about presentation.
7) You are only as good as your weakest link; do you know where you're vulnerable?
8) Social responsibility is no longer an option; what's your cause, what's your contribution?
9) Pulse, pace, and passion really make a difference; had your heartbeat checked recently?
10) Innovation is the new boardroom favorite.
2) A brand with no point of view has no point; full-flavor branding is in, vanilla is out.
3) Today's consumer is leading from the front; this is the smartest generation to have ever walked the planet.
4) Customize wherever and whenever you can; customization is tomorrow's killer whale.
5) Forget the transaction, just give me an experience; the mandate is simple: Wow them every day, every way.
6) Deliver clarity at point of purchase; be obsessive about presentation.
7) You are only as good as your weakest link; do you know where you're vulnerable?
8) Social responsibility is no longer an option; what's your cause, what's your contribution?
9) Pulse, pace, and passion really make a difference; had your heartbeat checked recently?
10) Innovation is the new boardroom favorite.
Agencies
Who can help you?
- AgendaInc.
- AGENDA INC. is a research and strategy department offering consulting services to brands and companies.
- Josh Rubin
- Josh Rubin Inc publishes the web sites Cool Hunting, Needled and Tropolism. We also provide consulting services including design strategy, creative development, trend research and mobile marketing.
- The Corporate Blog
- The Corporate Blog is a consultancy to help companies make the most out of their blog. Providing advice on design, content, target audience and tone of voice.
- sterling brands
- Sterling Brands, Sterling Group.
AgendaInc NewsFeed
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by vicdag
I spend a lot of my time surfing for news on media, technology and other cultural phenomena.
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