The Professional Contractors Guide To Prospering In Niche Markets
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Why Ed Wrote The Contractors Guide
The Contractors Education Guide to Prospering in Niche Markets is a contractors education that teaches how to make money for small and large construction companies. Ed learned the system originally as a real estate broker in NYC and applied it to real estate investing and construction when Ed started his own business in 1999. Ed has taught the system to many brokers, contractors and real estate investors over the past 15 years and has seen it work first hand many times.
It wasn't until he started to use the internet and learned how to use dirt cheap tools like blogs and newsletters before he thought to put the systems into a book.
Click here for more info and a preview
It wasn't until he started to use the internet and learned how to use dirt cheap tools like blogs and newsletters before he thought to put the systems into a book.
Click here for more info and a preview
How The Guide Works For You
Ed is a big fan of decorative coatings which he writes about on his blog www.metrocrete.com so he will use a floor coating as an example.
Lets say you create a chart and make a list of your real expenses for each job and factor in other expenses like insurance, truck, storage, cell phone, you know, real expenses. This will take a little time but it's worth it. You will learn a harsh reality about your business. What you will learn is at what point you can make money, break even or lose money.
In The Contractors Guide Ed shows an example of the economics of a floor coating. It becomes instantly clear that the money making sweet spot is 2,000 square foot floors. So now what?
Identify Your Target Market
You don't want leads, you want targeted leads. That's a huge difference. If your sweet spot is 2,000 square foot floors then what kind of floors have 2,000 square feet? How about Grocery anchored retail centers within 15 miles of your home. Better yet how about targeting 75 Grocery anchored centers within 15 miles of your home?
Figure that Grocery anchored centers have at least 20 stores each which means as many as 1,500 stores. If the average annual turnover rate is 7% that's 100 vacant stores per year. If that's where you focus your time that's a lot of business every year. Now you are not going to get every project but if you work it right you will get 25%-50% of your target market.
That's your market. Nobody else will work it like you. Look at your market as a farm. You are the farmer of your market. Do one thing, get real good at it and lot's of business will come in the "back door".
Click here for more info and a preview
Lets say you create a chart and make a list of your real expenses for each job and factor in other expenses like insurance, truck, storage, cell phone, you know, real expenses. This will take a little time but it's worth it. You will learn a harsh reality about your business. What you will learn is at what point you can make money, break even or lose money.
In The Contractors Guide Ed shows an example of the economics of a floor coating. It becomes instantly clear that the money making sweet spot is 2,000 square foot floors. So now what?
Identify Your Target Market
You don't want leads, you want targeted leads. That's a huge difference. If your sweet spot is 2,000 square foot floors then what kind of floors have 2,000 square feet? How about Grocery anchored retail centers within 15 miles of your home. Better yet how about targeting 75 Grocery anchored centers within 15 miles of your home?
Figure that Grocery anchored centers have at least 20 stores each which means as many as 1,500 stores. If the average annual turnover rate is 7% that's 100 vacant stores per year. If that's where you focus your time that's a lot of business every year. Now you are not going to get every project but if you work it right you will get 25%-50% of your target market.
That's your market. Nobody else will work it like you. Look at your market as a farm. You are the farmer of your market. Do one thing, get real good at it and lot's of business will come in the "back door".
Click here for more info and a preview
Double or Triple Your Net Income
In The Contractors Education Guide You Will Learn
Click here for more info and a preview
- How To Create A Referral Network
- How To Use e-Newsletters to develop a pipeline of targeted business
- How To Write Case Studies On Your Blog that Pre-Sell customers
- How To Use Keyword Phrases That Position Your Website at the top of Google and other Search Engines that drive leads to you
- Sales Presentations that close sales and crush your competition.
- The art of contracts and how to get paid
- How to analyze the profitability of products and target markets.
- Why small markets and narrow specialization produce big profits
- Free analysis of your business by author
- Proprietary newsletter with profit making products
Click here for more info and a preview
Start Working Smart and Make Some Money
The Guide is Available instantly as an online book. Just click the link below.
Click here for more info and a preview
Click here for more info and a preview
by CBHUNT
CBHUNT
Bio? Read mine in about 50 years.
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