Everything you need to know about PURPLE COW by Seth Godin
Ranked #7,231 in Business & Work, #202,050 overall | Donates to The Leukemia & Lymphoma Society
So, what's it all about?
You're either a Purple Cow or you're not.
You're either remarkable or invisible.
Make your choice.
PURPLE COW.
What do Starbucks and JetBlue and Krispy Kreme and Apple and Dutch Boy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried and true brands to gasp at their last?
Face it, the checklist of tired "P's" marketers have used for decades to get their products noticed--Pricing, Promotion, Publicity, to name a few--aren't working anymore. There's an exceptionally important "P" that has to be added to the list. It's Purple Cow.
Cows, after you've seen one or two or ten, are boring. A Purple Cow, though...now THAT would be something. "Purple Cow" describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face-to-face with a lot of boring stuff--a lot of brown cows--but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap onto your product or service. Purple Cow is inherent. It's built right in or it's not there. Period.
In "Purple Cow," Seth Godin urges you to put a Purple Cow into everything you build and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.
You're either remarkable or invisible.
Make your choice.
PURPLE COW.
What do Starbucks and JetBlue and Krispy Kreme and Apple and Dutch Boy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried and true brands to gasp at their last?
Face it, the checklist of tired "P's" marketers have used for decades to get their products noticed--Pricing, Promotion, Publicity, to name a few--aren't working anymore. There's an exceptionally important "P" that has to be added to the list. It's Purple Cow.
Cows, after you've seen one or two or ten, are boring. A Purple Cow, though...now THAT would be something. "Purple Cow" describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face-to-face with a lot of boring stuff--a lot of brown cows--but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap onto your product or service. Purple Cow is inherent. It's built right in or it's not there. Period.
In "Purple Cow," Seth Godin urges you to put a Purple Cow into everything you build and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.
A New York Times Bestseller...and a whole lot more!
Just a handful of the book's accolades...
-2003 New York Times Bestseller List-The Wall Street Journal Top 10 Business Bestseller Lst
-BusinessWeek Bestseller

Seth: the quick (quick) bio
Seth is the author of nine international business bestsellers. He is also the founder and CEO of Squidoo.com, and the most popular marketing blogger in the world.
John Moore's silly Q&A with Seth can certainly tell you more!
John Moore's silly Q&A with Seth can certainly tell you more!
Just a handful of posts worth reading about Purple Cow
- Offiicial Purple Cow Site
- Seth Godin's new book, Purple Cow is about transforming your business by being remarkable. Nearly 100,000 copies in print! Seth's fastest-selling book ever. Explore this book by clicking on a section of the cow (above).
- In Praise of the Purple Cow
- Remarkably honest ideas (and remarkably useful case studies) about making and marketing remarkable products.
- 800-CEO-READ
- Recommended by CEO-READ--Purple Cow was chosen for Jack Covert Selects
- Purple Cow: Transform Your Business by Being Remarkable - Wikipedia, the free encyclopedia
- Purple Cow: Transform Your Business by Being Remarkable From Wikipedia, the free encyclopedia Jump to: navigation, search This article or section needs sources or references that appear in reliable, third-party publications. Primary sources and sources affiliated with the subject of th
- Seth Godin - Purple Cow book in LTD edition milk carton
- Seth Godin - Purple Cow book in LTD edition milk carton Seth Godin - Purple Cow book in LTD edition milk carton
In 2003 Seth Godin wrote his best selling book "Purple Cow", (probably the only book on marketing thats fun to read) what most people dont know is that he released a very small number
Seth on Flickr
Recent Blog Posts from Google about Purple Cow
- Stand Out From the Crowd
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