Real Estate Renting Tips: Why Do Investors Fill Their Homes?

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Don't be a Ding Dong: Renting Tips To Bank

Our goal is to provide prospective tenants with as much information in as many ways as possible WITHOUT having to speak with them ourselves. Ideally, we want them to know the details about the home, the price, our terms, and what it looks like both inside and out before we speak with them. This will allows us to spend more time on income-producing activities and keeps us from burning out.

I've seen a lot of people who are just plain horrible at this business. It never ceases to amaze me that, with the plethora of information, seminars, gurus, websites, and all the other resources, so many people are completely ignorant of basic real estate skills.

Having vacant homes has to be one of biggest reasons why people create a huge financial strain on themselves and their businesses. Poor rental marketing practices can not only be rough on the business, but they can completely consume one's life. I wouldn't be surprised to find that if there was a place on divorce papers for "tenant stress" as opposed to "irreconcilable differences", many Americans would have checked the former.

I have felt this pain firsthand but I quickly realized that I needed to change up some things, and then proceeded to do so. Here are a few practices I've picked up that have significantly lessened the stress of my business.

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1. Signs 

We use huge, yellow and black, double sided, Rent-to-Own signs at the homes we're marketing. We have a 'Take One' box that we hang on the sign filled with flyers with the house's information. You want to make sure, without a doubt, that people who drive by your home will see your sign and be able to get immediate information on the property WITHOUT having to talk with you.

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2. Don't Answer Calls Yourself! Use a Voice Messaging System 

We do not pick up the phone when a prospective tenant calls us. If you are picking up these calls, STOP. For your marriage, STOP. For your sanity, STOP. For your future in this business, STOP. It blows me away how many people will talk to people who completely don't qualify on nearly every aspect of what they're looking for when qualifying someone.

We send all of our folks to a voice mail system where they punch in the correct extension to hear the message for the appropriate property. The voicemail explains the details of the property and our criteria. We guide them to our website that has pictures of the interior. The people who leave a message are now well informed about us and the property and have qualified themselves. The voicemail system is crucial and I couldn't do this business without it.

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3. Direct Prospects to Your Home 

We drive people to our property with large 18"x24" black and yellow directional signs. We put the properties' addresses on the directional with a black marker and strategically position them at all busy intersections close to the home. This will do wonders with your traffic.

Real Estate Information 

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4. Market Your House 

We always make sure to put our properties in the paper and on Craigslist.com for extra exposure. We direct them to our voicemail system and let them get more information about the house and the ability to view it on the web.

Use these tactics as we have and you'll be an "inspired landlord, not a tired landlord"... haha, I just made that up. Here's to your success!!

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by ColinEgbert

My name's Colin Egbert and I run www.realestateinvestor.com.  All of my articles are geared toward all things dealing with real estate investing,... (more)

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