The most powerful direct mail postcard in the world.
To the real estate agents who have found their way to this page...this is your lucky day. You just stumbled onto the most powerful, geographic mailer on the planet. What you are going to learn will make you think twice about mailing those bulk-purchase, cheap postcards to your farm. You need something exceptional to get a residents attention.
Real Estate Marketing Postcards
Quit using bulk postcards and start being unique
The world's most powerful real estate marketing postcard:
What makes this postcard so special? This postcard was delivered to the actual house in the photo, along with thousands and thousands of other custom postcards that have been delivered to Southern CA residents since 2005. The homeowner receives a postcard that features their home on the cover! Neat trick eh? This is the most powerful real estate marketing postcard on the planet. Call OMC Productions at (714) 887-0413 to get the full information on how you can start using this incredible marketing tool.
The above card has more postcard-power packed into it than you have ever used. Go learn about it right now or risk your competitor using it first.
You can learn more about this unique marketing tool (including a video) by visiting this site
Real Estate Marketing Postcards - Tips
Three biggest mistakes agents and brokers make on postcards
Real estate marketing postcards are more powerful than ever. They deliver your information directly into the hands of potential clients for the price of a stamp, some paper, and a little bit of ink.Relying on the internet to drive clients to you is simply not enough. In fact, I doubt the internet will ever become an agent's sole source of leads. Remember: the internet is vast and expansive; your farm is not. You already know exactly where the people are that you want to contact, and the US post office is prepared to hand-deliver anything you desire.
I've been helping southern California agents target their respective farms since 2005 with my custom real estate marketing postcards. I've learned a lot during that time - mostly by analyzing my competition. Here are the three biggest mistakes I see from real estate agents and brokers:
1) Don't talk about your sales record, even if you're the #1 agent in the state or the U.S. Why? Because while you prattle on about how great you are to potential clients; their ears go deaf, their eyes gloss over, and their minds drift elsewhere. This is true in all encounters, not just postcard marketing. People want to hear about themselves; not you. If you want to keep people interested and keep their eyes on your postcard, discuss their accomplishments, their goals, and their needs. How do you talk about those things when you don't know the specific person you are mailing to? That's easy. Talk about their neighborhood (or their city), and they will pay attention to what you have to share. Follow this rule in all walks of life, and you will see a remarkable change in the manner in which people interact with you.
2) Don't slander another agent. This might seem hard to comprehend, but I have seen this many times. An agent sends a postcard to his or her farm, and writes something to this effect on the cover, "Jane Doe sold your neighbor's house for only $585,000! I would never undersell your house and de-value your neighborhood! Contact me..." Negativism breeds upon itself. Remember that. Instead of attempting to tarnish another agent who markets within your farm, be positive and send an upbeat message to your potential client. If you blatantly attempt to degrade a fellow real estate agent, how do you think that reflects on your credibility in the eyes of the postcard recipient?
Real Estate Marketing Postcards (cont)
Three biggest mistakes agents and brokers make on postcards (cont)
3) Don't make spelling/grammatical mistakes. I've seen countless real estate marketing postcards that contained the simplest of spelling and grammar mistakes. Before you print a thousand copies of your postcard, make sure you have two or three people proofread it. More often than not, they will point out a very obvious error that you have somehow overlooked. After you correct any spelling or grammar mistakes, have another person proofread it. Repeat this process until the postcard is grammatically sound. Professionalism must be upheld in real estate at all times. When you mail a postcard to a homeowner (or a potential homeowner), every inch of that postcard must be perfect. If it is not, and you send a postcard with spelling or grammatical errors, you are effectively tarnishing your own name, and your potential client may look elsewhere for an agent when they finally need one.Christian Blake and his company, OMC Productions, have been assisting real estate agents and brokers with their direct-mail marketing campaigns since 2005. His marketing techniques are well-known throughout southern California. You can learn more about his direct-mail marketing tool - which he developed strictly for real estate agents, at this page Real Estate Marketing Postcards
Article Source: Christian Blake Expert Author
Real Estate Marketing Postcards
Real Estate Post Card Marketing; Million Dollar Mailings
Real Estate Postcard Marketing is an underutilized real estate marketing strategy known by many, but used by few. The test? How many agents do you know market real estate with postcards. Not many - that's what I thought!
Yet, those that do maintain high visibility with their prospects. From useful tips to delicious recipes, customized real estate marketing post cards can leave positive and lasting impressions about you and your services at affordable prices.
I like marketing real estate with postcards for several reasons:
1. They're inexpensive - you can cast a wide net and reach a lot of people for a little of nothing. And as you know, or will soon learn, repeat contact with prospects is key to identity branding. You want buyers and sellers to think of you when they're ready to make a real estate transaction; which you can accomplish easier when you have repeated contacts with them. A series of real estate marketing postcards will do that for you.
2. They're easy to set into motion - it takes little time to reach hundreds to thousands of prospects via real estate post card marketing.
Here's a great way to use them. Chose a neighborhood to farm; condos, high end homes, country estates, move up homes, or whatever.
Then, mail post cards to the homeowners on a routinely scheduled basis. Perhaps it's once a month, with special emphasis on holidays. Or maybe it's every other month.
However frequent it is it your post cards should be interesting enough that your prospects look forward to receiving them, but not so often that they are annoying.
Fortunately, you don't have to spend time or energy designing and printing your own post cards. There are several companies that produce impressive Real Estate Postcards; ready for addressing and mailing. They're cute, charming and near deadly effective.
Even if you're a do it yourself type and like the idea of owning a software program to design your own you can't go wrong with ready made ones.
As a real estate agent you need to generate leads; buyers for listings and sellers wanting to list their properties. You should also be taking advantage of every opportunity to brand you
Yet, those that do maintain high visibility with their prospects. From useful tips to delicious recipes, customized real estate marketing post cards can leave positive and lasting impressions about you and your services at affordable prices.
I like marketing real estate with postcards for several reasons:
1. They're inexpensive - you can cast a wide net and reach a lot of people for a little of nothing. And as you know, or will soon learn, repeat contact with prospects is key to identity branding. You want buyers and sellers to think of you when they're ready to make a real estate transaction; which you can accomplish easier when you have repeated contacts with them. A series of real estate marketing postcards will do that for you.
2. They're easy to set into motion - it takes little time to reach hundreds to thousands of prospects via real estate post card marketing.
Here's a great way to use them. Chose a neighborhood to farm; condos, high end homes, country estates, move up homes, or whatever.
Then, mail post cards to the homeowners on a routinely scheduled basis. Perhaps it's once a month, with special emphasis on holidays. Or maybe it's every other month.
However frequent it is it your post cards should be interesting enough that your prospects look forward to receiving them, but not so often that they are annoying.
Fortunately, you don't have to spend time or energy designing and printing your own post cards. There are several companies that produce impressive Real Estate Postcards; ready for addressing and mailing. They're cute, charming and near deadly effective.
Even if you're a do it yourself type and like the idea of owning a software program to design your own you can't go wrong with ready made ones.
As a real estate agent you need to generate leads; buyers for listings and sellers wanting to list their properties. You should also be taking advantage of every opportunity to brand you
Real Estate Marketing Postcards
Real Estate Post Card Marketing; Million Dollar Mailer (cont.)
use your real estate marketing post cards like an extension of your Business Cards. You could include your real-world address, phone number, and website address if you're comfortable with that. The key is to include information that makes it easy for someone to get in touch with you.
use your real estate marketing post cards to Announce New Listings. For example, announce your $2 million dollar listing to a $750,000.00 neighborhood. Heck, it doesn't even have to be your listing, and you can still implement this idea.
Here's what I mean! Select 4-5 one million dollar homes you'd like to sell, which can be any body's listings in any agency. Get to know them like they're your own listings.
Then, select a neighborhood, or neighborhoods, of 200-500 homes where the values are $500,000.00, or so. More or less is okay, but the idea is to select homes that are several hundred thousand dollars or more less in value. The idea won't work if there's only a $20,000.00 difference.
Select a a series of real estate post cards to send to the owners in the targeted neighborhood(s). A series of letters will work, but you can make a bigger and more lasting impression with postcards. Check out some Real Estate Postcards and you'll see what I mean. The post cards should appeal to their desire to "move up" into larger and/or more expensive homes.
Send a post card once a month.
Then, get ready for some business. You'll get potential buyers interested in what you've got to sell that will also be prospects for new listings. Can you see getting sales this way? How about listings?
When you use this strategy you'll begin to create relationships with people that'll translate to sales and listing, and reap the benefits of your efforts over and over.
A real estate post card marketing campaign will enable you to frequently and inexpensively market Real Estate Postcards to the masses, and as you know the more frequent your contacts with prospects the better your results will be.
Lanard Perry is the author of "Farming Expired Listings...;" a real estate listing system that shows Realtors how to average 1 or more listings a week. Visit his websites atfarmingexpiredlistings and real-estate-marketing-talk for more business building ideas. Article Source: http://EzineArticles.com/?expert=Lanard_Perry
use your real estate marketing post cards to Announce New Listings. For example, announce your $2 million dollar listing to a $750,000.00 neighborhood. Heck, it doesn't even have to be your listing, and you can still implement this idea.
Here's what I mean! Select 4-5 one million dollar homes you'd like to sell, which can be any body's listings in any agency. Get to know them like they're your own listings.
Then, select a neighborhood, or neighborhoods, of 200-500 homes where the values are $500,000.00, or so. More or less is okay, but the idea is to select homes that are several hundred thousand dollars or more less in value. The idea won't work if there's only a $20,000.00 difference.
Select a a series of real estate post cards to send to the owners in the targeted neighborhood(s). A series of letters will work, but you can make a bigger and more lasting impression with postcards. Check out some Real Estate Postcards and you'll see what I mean. The post cards should appeal to their desire to "move up" into larger and/or more expensive homes.
Send a post card once a month.
Then, get ready for some business. You'll get potential buyers interested in what you've got to sell that will also be prospects for new listings. Can you see getting sales this way? How about listings?
When you use this strategy you'll begin to create relationships with people that'll translate to sales and listing, and reap the benefits of your efforts over and over.
A real estate post card marketing campaign will enable you to frequently and inexpensively market Real Estate Postcards to the masses, and as you know the more frequent your contacts with prospects the better your results will be.
Lanard Perry is the author of "Farming Expired Listings...;" a real estate listing system that shows Realtors how to average 1 or more listings a week. Visit his websites atfarmingexpiredlistings and real-estate-marketing-talk for more business building ideas. Article Source: http://EzineArticles.com/?expert=Lanard_Perry
Real Estate Marketing Postcards
Real Estate Marketing Postcards - 3 Powerful Strategies
Having worked for two direct mail and printing companies, I've seen my fair share of real estate agent postcards.
Most of these postcards fell into one of two categories -- average and mediocre, or unique and powerful. Oddly enough it was usually one or the other, with not much middle ground in between.
Most of these postcards (perhaps 70% or more) followed the exact same formula, a photo of the agent with a message to the effect of: "Call me if you're thinking about selling your home." These were the average and mediocre bunch, and they were nearly exact replicas of each other without much of an offer or motivator.
But every once in a while, I would see the "other" kind of real estate agent postcard. Once in a while, I would see original, well-thought-out and powerful strategies that made me sit up and take notice. But they only made up about 15% of all the real estate postcards I encountered -- a minority, to be sure.
So what were some of these unique and powerful strategies? Here are the top three that still come to mind:
Powerful Postcard Strategies
1. The "How Many Sold, How Fast" Strategy
I've seen many postcards where the agent said, "I can sell your home fast." And while that may have been true in some cases, the language was overused and therefore diluted.
Then I saw a version where the agent let the numbers, pictures and clients do all of the talking. On the front of the postcard there were four house photos, one in each corner. Under each house, the agent had listed the address (for relevance) and a summary of each sale (for legitimacy).
For example: "Sold in 14 days for full asking price" ... or ... "Sold in 19 days for more than asking price." Beneath that was a short quote from the happy client. Things like: "Couldn't have done it without you John!"
The property address added legitimacy, the time-on-market details showcased the agent's skill, and the client quote brought it all home.
In the middle of the postcard's front (surrounded by the house pictures) was one simple statement: "I can do the same for you."
Most of these postcards fell into one of two categories -- average and mediocre, or unique and powerful. Oddly enough it was usually one or the other, with not much middle ground in between.
Most of these postcards (perhaps 70% or more) followed the exact same formula, a photo of the agent with a message to the effect of: "Call me if you're thinking about selling your home." These were the average and mediocre bunch, and they were nearly exact replicas of each other without much of an offer or motivator.
But every once in a while, I would see the "other" kind of real estate agent postcard. Once in a while, I would see original, well-thought-out and powerful strategies that made me sit up and take notice. But they only made up about 15% of all the real estate postcards I encountered -- a minority, to be sure.
So what were some of these unique and powerful strategies? Here are the top three that still come to mind:
Powerful Postcard Strategies
1. The "How Many Sold, How Fast" Strategy
I've seen many postcards where the agent said, "I can sell your home fast." And while that may have been true in some cases, the language was overused and therefore diluted.
Then I saw a version where the agent let the numbers, pictures and clients do all of the talking. On the front of the postcard there were four house photos, one in each corner. Under each house, the agent had listed the address (for relevance) and a summary of each sale (for legitimacy).
For example: "Sold in 14 days for full asking price" ... or ... "Sold in 19 days for more than asking price." Beneath that was a short quote from the happy client. Things like: "Couldn't have done it without you John!"
The property address added legitimacy, the time-on-market details showcased the agent's skill, and the client quote brought it all home.
In the middle of the postcard's front (surrounded by the house pictures) was one simple statement: "I can do the same for you."
Real Estate Marketing Postcards
Real Estate Marketing Postcards - 3 Powerful Strategies (cont.)
2. The "Open House + Seminar" Strategy
I've seen plenty of "Open House" postcards. But I've only seen one that combined the open house with a free home-buying seminar. The sellers apparently agreed to let their spacious living room double as a classroom for interested buyers. From what I heard, it was standing room only. Not only did the agent sell the home quicker, but he was also able to pass out business cards and "rub elbows" with a lot of potential clients.
3. The "Expansion Report" Strategy
Every homeowner wants to know what's going on in their schools, neighborhood and town. These are the things we discuss with neighbors while watering the grass or fetching the mail. That's why I thought it ingenious when a real estate agent's postcard featured an exclusive "Expansion Report."
This agent zoomed in on recent development in the area. Apparently, she had dug up all their was to know about zoning plans, future construction, impact on existing neighborhoods with detailed maps ... you name it. She then compiled the information into a 25-page report and showcased it on her postcard. All you had to do was visit the web page, fill out the form, and the report would be emailed to you. Talk about a lead generator!
The Common Thread
What did these real estate postcards have in common? For one thing, they all offered value in one form or another. Whether it was information about the neighborhood, a free class on home buying, or a selling-machine-of-an-agent, each of these postcards conveyed something of value to the target audience.
These postcards were also unique in their ideas, which instantly set them apart from the "80% average" club. Here's something else they had in common -- high response rates.
I've seen plenty of "Open House" postcards. But I've only seen one that combined the open house with a free home-buying seminar. The sellers apparently agreed to let their spacious living room double as a classroom for interested buyers. From what I heard, it was standing room only. Not only did the agent sell the home quicker, but he was also able to pass out business cards and "rub elbows" with a lot of potential clients.
3. The "Expansion Report" Strategy
Every homeowner wants to know what's going on in their schools, neighborhood and town. These are the things we discuss with neighbors while watering the grass or fetching the mail. That's why I thought it ingenious when a real estate agent's postcard featured an exclusive "Expansion Report."
This agent zoomed in on recent development in the area. Apparently, she had dug up all their was to know about zoning plans, future construction, impact on existing neighborhoods with detailed maps ... you name it. She then compiled the information into a 25-page report and showcased it on her postcard. All you had to do was visit the web page, fill out the form, and the report would be emailed to you. Talk about a lead generator!
The Common Thread
What did these real estate postcards have in common? For one thing, they all offered value in one form or another. Whether it was information about the neighborhood, a free class on home buying, or a selling-machine-of-an-agent, each of these postcards conveyed something of value to the target audience.
These postcards were also unique in their ideas, which instantly set them apart from the "80% average" club. Here's something else they had in common -- high response rates.
Real Estate Marketing Postcards
Real Estate Marketing Postcards - 3 Powerful Strategies (cont.)
So what's your big idea? What value do you plan to offer through your postcards? How will you differentiate yourself from the competition? Answer these questions, and you'll be able to join the "Top Three" memorable postcards I've listed above.
* Copyright 2006, Brandon Cornett. You may republish this article if you leave the hyperlinks active, and also retain the author's note and byline.
About the Author
Brandon Cornett is the author of "Real Estate Postcard Marketing," an insider's guide to using real estate marketing postcards. Agents, you can increase your postcard I.Q. by visiting realestatepostcardbook.com
Brandon is a well-established author of real estate books. You can view them here Arming Your Farming
Article Source: Brandon_Cornett
* Copyright 2006, Brandon Cornett. You may republish this article if you leave the hyperlinks active, and also retain the author's note and byline.
About the Author
Brandon Cornett is the author of "Real Estate Postcard Marketing," an insider's guide to using real estate marketing postcards. Agents, you can increase your postcard I.Q. by visiting realestatepostcardbook.com
Brandon is a well-established author of real estate books. You can view them here Arming Your Farming
Article Source: Brandon_Cornett
Real Estate Marketing Postcards
Real Estate Post Cards
Real Estate postcards are used as an effective marketing tool for advertising business and consistently generating new clients. Though word of mouth contributes to increase sales and marketing, it is restricted by the number of people with whom the businessman interacts, and also depends on the time the person devotes in networking. By using real estate postcards the networking opportunity is made easier and twice as effective, more so when it is used through email or direct mail.
A real estate postcard sent through email or direct mail can be the easiest and fastest way to announce property listings, promote and publicize new commercial leases, and display testimonials, for properties that have been brokered previously and also current market trends. Real estate postcards can be sent through mail or postal services, to every house and family in the targeted areas for business campaigning. This is also called "farming mailing" aimed to target the "farming" area where the agent would like to restrict the campaign. This process has proved to be very useful to a number of agents, who have listed and sold properties earning enough money that has covered the campaigning cost, and yet have money left as profit.
Other than buying real estate postcards from stores and sending them by post, they can also be bought or created online. Several online postcard services offer the solution of customizing personal real estate cards, for promotional purposes available in different sizes and designs. This option reduces the time required for buying, printing, or sending. By using this service, agents can create and customize the cards and mail them directly, following a simple mailing procedure. The prices charged are quite affordable and also include customer services. Free sample packages are offered, and free test mails can be used to examine the service procedures. Persons not interested in using direct mailing services can just choose or customize the cards online, which are then printed and mailed to the customer.
http://www.postcards-web.com/
Post Cards provides detailed information on Post Cards, Post Card Printing, Free Post Cards, Real Estate Postcards and more. Post Cards is affiliated with Printable Greeting Cards.
Article Source: Kristy Annely
A real estate postcard sent through email or direct mail can be the easiest and fastest way to announce property listings, promote and publicize new commercial leases, and display testimonials, for properties that have been brokered previously and also current market trends. Real estate postcards can be sent through mail or postal services, to every house and family in the targeted areas for business campaigning. This is also called "farming mailing" aimed to target the "farming" area where the agent would like to restrict the campaign. This process has proved to be very useful to a number of agents, who have listed and sold properties earning enough money that has covered the campaigning cost, and yet have money left as profit.
Other than buying real estate postcards from stores and sending them by post, they can also be bought or created online. Several online postcard services offer the solution of customizing personal real estate cards, for promotional purposes available in different sizes and designs. This option reduces the time required for buying, printing, or sending. By using this service, agents can create and customize the cards and mail them directly, following a simple mailing procedure. The prices charged are quite affordable and also include customer services. Free sample packages are offered, and free test mails can be used to examine the service procedures. Persons not interested in using direct mailing services can just choose or customize the cards online, which are then printed and mailed to the customer.
http://www.postcards-web.com/
Post Cards provides detailed information on Post Cards, Post Card Printing, Free Post Cards, Real Estate Postcards and more. Post Cards is affiliated with Printable Greeting Cards.
Article Source: Kristy Annely
Real Estate Marketing Postcards
Why Promotional Real Estate Postcards Work
Why Promotional Real Estate Postcards Are Beneficial
Promotional real estate postcards are beneficial on a variety of levels. They make a perfect first impression and are cost effective. Promotional postcards will receive a higher return rate, since they create a reply from promising clients and existing clients alike. They spread your name recognition and make you the initial individual they think of when real estate help is necessary. Real Estate Postcards are not new and they are not going anyplace for a reason.
Name Recognition
The more frequently your prospective clients and customers see your name and get your promotional postcards, the more known you'll be. When individuals in the neighborhoods you target consider selling or purchasing real estate, they will think about you before anybody else.
First Impressions
These postcards do not require an envelope to mail, meaning that, over other various mailed ads, you'll have the advantage that your house photos and heading will reach the eyes of potential customers practically in spite of themselves. Postcards require no maintenance in this world of an excess of spam mail, cell phones, and junk mail
High Rate of Return
When was the last time you got a postcard in the mail and you did not check out the front, flip it over and, at least, browse what it says? How about e-mail? Just how many emails have you deleted without opening, or junk mail letters or fliers that have ended up in the trash without another thought?
As a real estate agent, marketing with postcards is one of the most ideal choices you can make for increased name recognition and great visibility. And the best part? You can be as inventive with your postcards as you want to be. In fact, the more creative you can be, the better it is. Undoubtedly, you're not the sole realtor in the area. But with a unique just sold postcard, you should be the most well known realtor in the area.
Promotional real estate postcards are beneficial on a variety of levels. They make a perfect first impression and are cost effective. Promotional postcards will receive a higher return rate, since they create a reply from promising clients and existing clients alike. They spread your name recognition and make you the initial individual they think of when real estate help is necessary. Real Estate Postcards are not new and they are not going anyplace for a reason.
Name Recognition
The more frequently your prospective clients and customers see your name and get your promotional postcards, the more known you'll be. When individuals in the neighborhoods you target consider selling or purchasing real estate, they will think about you before anybody else.
First Impressions
These postcards do not require an envelope to mail, meaning that, over other various mailed ads, you'll have the advantage that your house photos and heading will reach the eyes of potential customers practically in spite of themselves. Postcards require no maintenance in this world of an excess of spam mail, cell phones, and junk mail
High Rate of Return
When was the last time you got a postcard in the mail and you did not check out the front, flip it over and, at least, browse what it says? How about e-mail? Just how many emails have you deleted without opening, or junk mail letters or fliers that have ended up in the trash without another thought?
As a real estate agent, marketing with postcards is one of the most ideal choices you can make for increased name recognition and great visibility. And the best part? You can be as inventive with your postcards as you want to be. In fact, the more creative you can be, the better it is. Undoubtedly, you're not the sole realtor in the area. But with a unique just sold postcard, you should be the most well known realtor in the area.
Real Estate Marketing Postcards
Why Promotional Real Estate Postcards Work (cont.)
Are you an especially good baker or cook? Perhaps special recipes on the front of your just listed postcard is a good trademark for you. Do you love classic cars? Maybe a profile of a different one on every card can set you apart. Major fan of botany, history, or the local hockey team? Captivate while you establish your hallmark and potential customers will actually enjoy receiving your real estate postcards.
Of course, the back of your real estate marketing postcard is going to have your contact information, possibly a future open house or a few examples of listings that are on the market. The most imperative part is that you generate a brand and implement it on every card.
The marketing term for introducing and then reacquainting potential clients and customers to your unique advertising and marketing style is referred to as branding', 'brand name recognition', or 'identity branding'. You achieve this with repetitive contact. Arrange a pattern of sending out your specialized brand of real estate farming postcards regularly and you will make your mark.
About The Author
Mr. Isaac West is a content writer for realestatepostcardsonline who writes and discusses about how to strengthen visibility and improve your real estate name recognition with materials such as marketing postcards.
ArticleCity
Of course, the back of your real estate marketing postcard is going to have your contact information, possibly a future open house or a few examples of listings that are on the market. The most imperative part is that you generate a brand and implement it on every card.
The marketing term for introducing and then reacquainting potential clients and customers to your unique advertising and marketing style is referred to as branding', 'brand name recognition', or 'identity branding'. You achieve this with repetitive contact. Arrange a pattern of sending out your specialized brand of real estate farming postcards regularly and you will make your mark.
About The Author
Mr. Isaac West is a content writer for realestatepostcardsonline who writes and discusses about how to strengthen visibility and improve your real estate name recognition with materials such as marketing postcards.
ArticleCity
by Real_Estate_Marketing_Postcards
Are you an average agent? Or are you an exceptional one?
Only average agents use average postcards. If you want exceptional results from your po...
(more)
