Best Internet Resources for Realtors

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Get the Most from Your Real Estate Website

Do not underestimate the power of your real estate website as an powerful tool in your prospecting system.

I recently considered moving to another state to be closer to family. My first consideration was to go to the Internet to preview what real estate was available in that state. I found a home that I was interested in and sent an inquiry to the real estate office who's site I had been visiting. I shared all of my contact information, including my phone number.

I never heard from any realtor from that office.

I was shocked.

Maybe there was a glitch in the system and my information was lost in cyber-space.

However, more likely was that my lead was probably received and never followed up on.

Many of the larger real estate offices have tools associated with the admin section of their website so that each realtor in the office can follow up using tools such as autorespondors immediately connect with the website visitor.

Having coached with a few realtors, I have heard first hand that many do not yet understand how important these tools are to the growth of their business.

This lens will describe tools that realtors can use to Connect, Engage, and make the Offer to increase their business.

Use a Squidoo Lens to CONNECT marketplace with your company website 

Improve the chance of being found in the search engines

How to become the Mayor of Your Own Zip Code on Squidoo
Realtors - Build a Squidoo Lens Promoting Your Market Place

Here are the steps:
I suggest opening a new browser screen and pasting the link into it. Leave this page open so you can reference gather the information that you need to get set up.

  • Click here to Start your own Mayor of My Zip Code Realtor Page or copy and paste this into a new browser - http://www.squidoo.com/zippers-realtors/hq
  • Enter Your Zip Code (oops! Did someone claim your zip code? Try another Zip nearby)
  • Answer 9 easy questions
    1. Create Your Calling Card

    • Your Name
    • Company Name
    • Address
    • Your Email address(optional)
    • Your Phone
    • Your Specialties

    1. Upload your photo
    2. Write Your Bio
    3. Get Found - Add link to your listings online
    4. Hot Button Issue - Is there an arguement that never seems to end in your town?
    5. Lunch Time - List your Favorite Restaurant
    6. In 50 words or less - the one thing someone needs to know about your zip code.
    7. SCORE! - which sports team is your city rooting for right now?
    8. Say Thanks! Fill in the blanks to list the people, their websites and why they're your hero.

    You can go back later to edit things that you don't like or want to change. The answers to these questions will inform your lens visitors and help them to be better acquainted with you and your town.

    Next Steps. Spread the good word!

  • Email the link to your contacts and recommend that they share your lens with friends and family members who may want to relocate in your area.
  • Contact major employers in the area that need relocation services.
  • Tell other Realtors that they could be up and running online in no time!

    • Generate an Additional Passive Income While Generating Leads 

    Adding Modules to Make Your Lens Interesting.

    Below are examples of modules that can be added to your Squidoo lens to capture the essense of your zip code, as well as earn a passive income from affiliate links.

    Capture the essense of your Zip Code:

    • Google Maps
    • Hometown Stats
    • NBA Fan Widget

    Generate a passive income from traffic:

    • Links to products for sale on Ebay
    • Amazon Recommendations

    EXAMPLE using Google Maps for Realtor Lens 

    High Schools in Salem, Oregon

    Using Google Maps Module, you could create a list of the schools (use multiple modules for each level of school).

    If your office has multiple locations you could use a Google Map Module to show that as well.
    Powered by Google

    Personalized Greeting Cards 

    Connect & Engage your Prospects and Clients

    Did you know that 50% of buying decisions are made with existing relationships?

    35% of buyers ASK for a referral before making a purchase.

    ...that's 85% of the buying decisions made with a referred source or with someone the buyer already knows, likes and trusts!

    15% of your business comes from your advertising.

    Where are you spending your money?

    Do you have previous clients that haven't heard from you since your last transaction? Previous customers are the best source of new business because they already know, like and trust you.

    Let me show you how to fully automate the process of sending cards while keeping each card personal and friendly.

    EXAMPLE - Oregon NBA Blazers 

    Capture their heart with team loyalty

    Web Marketing for the Real Estate Professional 

    G/PH Continuing Education Series - by Barbara Cox

    Web Marketing for the Real Estate Professional (G/PH Continuing Education Series)

    Web Marketing for the Real Estate Professional (G/PH Continuing Education Series)

    by: Barbara Cox, Bill Koelzer

    Review by Chistopher Leporini

    "In a handful of years%u2026 very few agents will fall into the top producer category unless they have learned effective marketing on the World Wide Web. Web marketing will soon be an absolute necessity, " write the authors of Internet Marketing in Real Estate. This book teaches you how to do just that, with techniques and strategies to market real estate effectively on the Internet.

    The book provides guidelines for building a Web presence, including what features and information to include on your site. It provides screen shots of actual real estate sites to demonstrate these suggestions. It shows how to make your site appear high on prospects' search engine results, which is critical to having busy consumers find you. It also provides sample timelines and budgets for Internet marketing, so that you can establish concrete goals.

    Amazon Price: (as of 12/18/2009) Buy Now

    Helpful Squidoo Lenses for Getting Started 

    Everything you need to know to get your Squidzipper started

    featured lens Why Build a Lens?

    Squidoo is a website hosting hundreds of thousands of handbuilt webpages (just to be difficult, we call them "lenses"). Each lens is one person's look at something online. Your take on football or business or the best thai food in town. Lenses are f...

    featured lens Welcome, Realtors!

    Here at Squidoo, we just launched Squidzippers.com, a new site that makes it easy to become the local, trusted expert in your community. Shhh...don't tell. You guys and gals (Realtors, that is) have the exclusive right now. Here's a quick overview...

    featured lens Directory of Squidoo Help and Tutorials

    The objective of this lens is to allow people to easily find the help they need on Squidoo. I will try to list and categorize lenses that offer help and tutorial. I acknowledge all lensmasters who invested their time, energy and brain power to create...

    featured lens Zippers-Realtors Headquarters

    [PHOTO] Zippers-Realtors

    featured lens Squid Angel

    SquidAngel Blessing | If you have found your way here you have probably been 'Blessed By A Squid Angel!' What just happened? Read on to find out more about Squid Blessings and more about SemperFidelis. Perhaps some randomness, as well!

    Stop and list your Zipper Site 

    If you found this lens helpful and / or you have a Zipper Site, say "hello" and list the link to your lens here.

    submit
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    by SmBizGuru

    Melody Campbell, a small business owner for nearly 30 years. Most recenly (2007) having sold her promotional products company. Now as a Small Business...

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