Get the Most from Your Real Estate Website
I recently considered moving to another state to be closer to family. My first consideration was to go to the Internet to preview what real estate was available in that state. I found a home that I was interested in and sent an inquiry to the real estate office who's site I had been visiting. I shared all of my contact information, including my phone number.
I never heard from any realtor from that office.
I was shocked.
Maybe there was a glitch in the system and my information was lost in cyber-space.
However, more likely was that my lead was probably received and never followed up on.
Many of the larger real estate offices have tools associated with the admin section of their website so that each realtor in the office can follow up using tools such as autorespondors immediately connect with the website visitor.
Having coached with a few realtors, I have heard first hand that many do not yet understand how important these tools are to the growth of their business.
This lens will describe tools that realtors can use to Connect, Engage, and make the Offer to increase their business.
Realtor Resource Table of Contents
What's on this lens?
- Use a Squidoo Lens to CONNECT marketplace with your company website
- Generate an Additional Passive Income While Generating Leads
- EXAMPLE using Google Maps for Realtor Lens
- Personalized Greeting Cards
- EXAMPLE - Oregon NBA Blazers
- Web Marketing for the Real Estate Professional
- Helpful Squidoo Lenses for Getting Started
- Stop and list your Zipper Site
Use a Squidoo Lens to CONNECT marketplace with your company website
Improve the chance of being found in the search engines
How to become the Mayor of Your Own Zip Code on SquidooRealtors - Build a Squidoo Lens Promoting Your Market Place
Here are the steps:
I suggest opening a new browser screen and pasting the link into it. Leave this page open so you can reference gather the information that you need to get set up.
- Create Your Calling Card
- Your Name
- Company Name
- Address
- Your Email address(optional)
- Your Phone
- Your Specialties
- Upload your photo
- Write Your Bio
- Get Found - Add link to your listings online
- Hot Button Issue - Is there an arguement that never seems to end in your town?
- Lunch Time - List your Favorite Restaurant
- In 50 words or less - the one thing someone needs to know about your zip code.
- SCORE! - which sports team is your city rooting for right now?
- Say Thanks! Fill in the blanks to list the people, their websites and why they're your hero.
You can go back later to edit things that you don't like or want to change. The answers to these questions will inform your lens visitors and help them to be better acquainted with you and your town.
Next Steps. Spread the good word!
Generate an Additional Passive Income While Generating Leads
Adding Modules to Make Your Lens Interesting.
Below are examples of modules that can be added to your Squidoo lens to capture the essense of your zip code, as well as earn a passive income from affiliate links.Capture the essense of your Zip Code:
- Google Maps
- Hometown Stats
- NBA Fan Widget
Generate a passive income from traffic:
- Links to products for sale on Ebay
- Amazon Recommendations
EXAMPLE using Google Maps for Realtor Lens
High Schools in Salem, Oregon
If your office has multiple locations you could use a Google Map Module to show that as well.
Personalized Greeting Cards
Connect & Engage your Prospects and Clients
Did you know that 50% of buying decisions are made with existing relationships?35% of buyers ASK for a referral before making a purchase.
...that's 85% of the buying decisions made with a referred source or with someone the buyer already knows, likes and trusts!
15% of your business comes from your advertising.
Where are you spending your money?
Do you have previous clients that haven't heard from you since your last transaction? Previous customers are the best source of new business because they already know, like and trust you.
Let me show you how to fully automate the process of sending cards while keeping each card personal and friendly.
EXAMPLE - Oregon NBA Blazers
Capture their heart with team loyalty
Web Marketing for the Real Estate Professional
G/PH Continuing Education Series - by Barbara Cox
Web Marketing for the Real Estate Professional (G/PH Continuing Education Series)
Review by Chistopher Leporini
"In a handful of years%u2026 very few agents will fall into the top producer category unless they have learned effective marketing on the World Wide Web. Web marketing will soon be an absolute necessity, " write the authors of Internet Marketing in Real Estate. This book teaches you how to do just that, with techniques and strategies to market real estate effectively on the Internet.
The book provides guidelines for building a Web presence, including what features and information to include on your site. It provides screen shots of actual real estate sites to demonstrate these suggestions. It shows how to make your site appear high on prospects' search engine results, which is critical to having busy consumers find you. It also provides sample timelines and budgets for Internet marketing, so that you can establish concrete goals.
Amazon Price: (as of 07/13/2009) 
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Here at Squidoo, we just launched Squidzippers.com, a new site that makes it easy to become the local, trusted expert in your community. Shhh...don't tell. You guys and gals (Realtors, that is) have the exclusive right now. Here's a quick overview...
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Zippers-Realtors Headquarters
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[PHOTO] Zippers-Realtors
Stop and list your Zipper Site
If you found this lens helpful and / or you have a Zipper Site, say "hello" and list the link to your lens here.
Evelyn_Saenz wrote...
A Fairy Tale Wolf was checking out your lens and liked it so well that he is sending you a virtual cup of coffee to hang on your wall.
Posted March 22, 2008
ShortSaleRealtor wrote...
Great lens and a hi 5 to you
Click here for real estate referrals
Posted March 20, 2008
KimGiancaterino wrote...
Nicely done, Melody. These are good tips for any business pro. I have a soft spot for lenses that help others, so you get another Squid Angel Blessing today!
Posted March 19, 2008
SemperFidelis wrote...
Being a real estate agent, this lens got my attention. You've done a fine job with it SmBizGuru. I need to do a SquidZipper. You'd think with over 200 lenses I would have a SquidZipper in there! A Squid Angel Blessing at ya! :)
Posted March 17, 2008
by SmBizGuru
Melody Campbell, a small business owner for nearly 30 years. Most recenly (2007) having sold her promotional products company. Now as a Small Business...
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