Renegade MLM Marketer

"Am I required to know and sponsor many people in an Multi Level Marketing program to be successful?" is a commonly asked question.

The typical answer from a number of upline sponsors is something like the following...

"No, you can build up a great residual income and become very successful in Multi Level Marketing by Recruiting just one person every month or so.

They go on to say that the people you sponsor do not have to be from the group of people you already know (commonly called your warn market). They tell you to think about the number of people you converse with in your everyday activities!

They instruct you to sit down with pen and paper and write down a list of everyone you know, have known, attended school with, done business with, worked with, go to church with, etc. and they explain that you will be astounded by %how many% people you come up with.

Will all or even most of these people join you in your Multi Level Marketing business? Most likely not, but statistics show that one out of every one hundred names will make your car payment, one will make your house payment and one will retire you!

Three out of every one hundred people you contact is certainly achievable but you have to actually go out and contact the one hundred people. Some of them will not be interested themselves, but they may know someone who will be and they refer that person to you. This referral process expands your list.

Now 97 rejections may not seem like a lot to your sponsor, but I'm sure that it seems like a lot to you! I know that it sure felt like a lot to me!

Do you know a number of people who would be willing to approach one hundred people and get turned away by 97 of them over and over again? If you do, terrific, go sign them up today. However, most people will not continue trying to sell or recruit to a disinterested, unwilling or hostile market.

Technically, the answer above from the sponsor can be true if you are lucky enough to sponsor someone that has all the required skills and goes on to become a "heavy hitter" in the company. And depending upon your company's compensation plan, that person might be able to carry you along.

However, the odds of you landing a "heavy hitter" who goes out and creates a large downline below you when you only sponsor "one person every month or two," is extremely unlikely.

So what are your alternatives if you can't recruit a "heavy hitter" early in you Multi Level Marketing recruiting efforts and you do not relish the thought of being rejected by 97 out of every one hundred people you contact?

The trick is not to go out pursuing people trying to convince them to buy your products or sign up for your business. That will surely get you membership in the NFL (No Friends Left) club. Instead, get the ones that are really interested to come to you. And then, recruit them into your business with a soft sell approach instead of the more tradition hard sell.

"So, how do I accomplish that?", you ask.

Well first you have to get their attention and interest by offering them something such as a free report or preferably a funded proposal that is relevant to your market and getting them on your mailing or contact list. Then, once they are members of your list, you develop a relationship with them by providing them frequent free useful information relative to your product, company, the Multi Level Marketing industry, salesmanship, or marketing, etc. In their eyes you will quickly become an authority figure.

If your market has been correctly identified, you will soon find that prospects will call you searching for guidance and asking how to become a member of,sign up as a member of your company.

To discover more about how to use free reports, funded proposals, and relationship marketing, click on the links in the resource box below

George Dodge rates relationship marketing superior to all other Multi Level Marketing recruiting techniques. Download The 7 Great Lies of Network Marketing free report and then go on to discover the secrets of effective Multi Level Marketing Recruiting methods made available with the use of the Internet.

Old School MLM Marketing tactics include most of the ones you are probably already familiar with or at least have heard about. They include techniques such as creating a list of friends and family (known as your warm list), creating a list of everyone you know, working these lists, placing door hangers, sending out flyers, holding meetings at peoples homes or at hotels, leaving drop cards, cold calling, and approaching everyone within 3 feet.

Unless you are one of the very few exceptions, my guess is that these techniques didn't work for you. If they did, great, and congratulations. However, if they didn't, you're certainly not alone. No matter how hard you try, these techniques just do not work for most people in MLM. That's why there is such a high failure rate in the MLM industry.

Each time I joined a new MLM company in the past, I was introduced to these and similar techniques. While there were slight variations with each company or upline sponsor, the essence of each company's marketing strategy involved some variation of these tactics. Basically, it all boiled down to calling and bugging everyone I could think of and every new lead to see if they might be interested in an opportunity to make some extra money.

Unfortunately, I quickly found out that following the techniques I was taught was the quickest way to become a member of the NFL (No Friends Left) club. Everyone quickly kept their distance, wouldn't answer their phones, nor return calls from voice mail messages.

So what is the typical industry response to NFL members? Buy opportunity leads and start calling them. And so I did.

But by following this guidance led only to more rejection, hung up phones, and some hostile confrontations from these supposedly opportunity seeking prospects.

Now I was getting deeper and deeper into debt buying leads and had zero to show for it.

Due to all the rejection and inability to recruit new members, I quit the industry for a period of time until one day I discovered a new method of MLM sponsoring. The new techniques used the Internet and social marketing to attract prospects to me.

This new type of marketing, sometimes called relationship marketing reverses the traditional roles and the hunted now become the hunters. Instead of trying to push my program on anyone and everyone, I was able to offer useful information to a much more targeted audience, build a relationship with them and have them ask me about what I did and how to join my company.

George Dodge is a MLM consultant with hands on experience in several MLM companies. Learn the secrets of Attraction Marketing by downloading a free copy of the Attraction Marketer's Manifesto.