The Real Estate SEO Workshop

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Realtors: Use Seach Engine Optimization (SEO) and Social Media to Boost Website Traffic!

Search Engine Optimization and Social Media Networking are the two most important factors impacting the success of your online marketing and lead generation efforts. If you're not prepared to master them, then you should give up now.


Most of you who read this lens will fail to take advantage of what is posted here. As such, your web-based Real Estate efforts will fail.

To your detriment, those who have suggested you move your business online have failed you, because they have not provided you with the knowledge you need to succeed.

Fear Not! Help is at Hand!

I am here to change the way you view your Real Estate website. And, if you put into practice only some of what I have to share with you here - then you WILL see measurable increases in your online marketing results.

According to Realtor.com, more than 80 percent of all home purchases today begin on the Internet. If you, as a Realtor, can be ranked on page 1 on search engine sites like Google, Yahoo, and MSN, you'll have a large number of unique site visitors - translating into a large number of viable leads.

I've spent two years working directly with a small, and carefully screened group of Realtors and Real Estate Professionals (mortgage brokers, appraisers, etc.) in several markets across the country who get it when it comes to driving success through Search Engine Optimization (SEO) and their effective use of Social Networks.

Why is Kevin Doing This?

(Because I'm a Nice Guy... Of Course!)

I am passionate about helping my fellow Real Estate Professionals gain the knowledge and insight they need to turn the corner and make their marketing and networking efforts really count for something. Do I profit from the relationships I build with Realtors, Appraisers, and other industry-related professionals? Absolutely. And here's why:

"Unlike many Mortgage Brokers who 'sell' to Realtors, I help agents cultivate and maintain thriving client relationships."

My solutions increase listings, speed up sales, and reduce advertising costs, By working directly with me - Realtors receive the resources required to provide clients with first class, red carpet service that outperforms client expectations, thus generating a lifetime of referrals.

You Oughta Know Inbound Marketing

The Funniest and Most Informative Video About Why You Need Inbound Marketing - EVER!

Hubspot: Hubspot's Rebecca Corliss sings her heart out about the horrible life of an outbound marketer.

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SEO Link Building 101

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Why You Should Start Blogging Today

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What Google Knows About SPAM

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Social Media: In Plain English

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Social Networking

Building Effective Relationships One Step at a Time...

I author and maintain The Florida Mortgage Blogger because I am passionate about what I do. The time I spend researching and digging up valuable SEO-related resources is more than worth the satisfaction I gain when I see my colleagues succeed in ways they hadn't before. It's contagious, really - and it proves that the old adage "Success Breeds Success" true.

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Search Engine Optimization (SEO)

Turn Your Website into Google Eye Candy!

You've built a website. Great. But if all I did was build my Florida Mortgage Blogger site and let it sit, I'd be looking at a whole lotta NADA when it comes to site visitors!

People need to know that you're out there, and they need to see you as an authority set apart from your peers. Search Engine Optimization (SEO), when combined with social media, is how you get the word out that you are the go to resource in your niche market or field!
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Real Estate SEO

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Bringing it Home by Blogging

Home is Where the Heart Is...

Your real estate website may be stellar - but folks can only take so many "Homes Sold" reports, OK? Go hyper-local with a blog, and provide your readers something they can sink their teeth into!

Know the restaurant scene in your town? Great! Blog about that! Referee or coach your kid's little league team? Awesome! Tap into stories from there! The point is - you need to share with people what makes your market great, if you want to sell real estate there! (I know you know this... but now I want you to write about it!)
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The latest from Google about Real Estate SEO

... Because I can't know it all.... Right?

I've added this Google Feed to provide you with some additional resources. If you haven't done so, establish a Google account (via Gmail is easiest) and then begin using Google Reader. We'll talk more about the benefit of Google Reader as an informational and resource tool. For now, head over to Google and set it up.

HigherVisibility Named Best SEO Firm in Tennessee
HigherVisibility provides search engine optimization services for clients in a variety of industries ranging from plumbers and realtors to large software companies. HigherVisibility prides itself on bringing an upfront and honest approach to an ...
People & achievements in the greater Ann Arbor area, including Brinks Hofer ...
Together, the two companies will work with clients to improve the accessibility and visibility of websites through search engine optimization (SEO) and increased accessibility for web users with disabilities. ? The board of The Arts Alliance, ...

P.S. If you take away just one thing

The one take away I want for you most in reading through the resources I provide here is this: You can do this!

Social media, blogging, and effective online networking is about sharing who and what you are as a professional and allowing others to connect with you in real and meaningful ways.

P.P.S. Take a minute to check out these sites...

To see that I practice what I preach!

Don't forget to visit: The Florida mortgage blog I created. Stop by and comment as often as you like. After four (4) comments from the same IP Address, your comments and backlinks become "DO FOLLOW," which will provide you with a good amount of Google Link Juice!

Please also remember to use the "KeywordLuv" and "Twitter ID" fields in each comment window - as these will also help boost your site traffic and SEO results.

To learn more about me as a Florida Mortgage Broker, please also visit The Florida Home Loans Specialist.

by

ksandridge

Social Media Geek, FL Mortgage Blogger, Educator, shower singer, and impromptu air guitarist. FACT: Knowing how to suggest is knowing how to teach. Jo... more »

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