Home » Internet

Using Social Networks for Search Engine Optimization Success

Ranked #13,005 in Internet, #451,569 overall

Get Better Search Engine Rankings with Social Media

Looking for a cost-effective way to climb up Google's rankings? It's easier and more fun than you think. Getting great search engine optimization results via social media follows many of the same principles of traditional link building. Not familiar with link building? Not a problem. We'll tell you everything you need to know in this Squidoo lens.

Using Social Networks to Build Valuable Links

Think Social Media can't Give Your Search Rankings a Boost? Think Again.

If you're like most businesses with an online presence, you've probably registered up a LinkedIn account. Maybe you've even set up a Facebook page, a blog and a Twitter account. But are you really doing all you can to harness the power of social media? Have you been able to use the diverse array of Web 2.0 sites to drive traffic to your site? If you haven't then you're missing out on one of the most effective-and most fun-ways of getting people to visit your Website. You need to create buzz.

Why do you need buzz? Because incoming links-also known as "inbound links" or "external links"-are crucial to your Website's search rankings. These are simply other Websites that link to you. An external links could come from a blog on Wordpress; from a story on Digg; from a group on Facebook. There really is no shortage of social networking sites that

The way Google sees it, the more external Websites that link to your site, the better. So the more incoming links you have, the higher you'll rank in Google, right? Well, it's not quite that simple. Google also takes into account an incoming link's "authority" and its "relevance." Quite simply, a Website that has authority and relevance is a site that has proven itself useful and popular in some way. That means that Digg, currently one of the most popular content-sharing sites, has more authority than a new content-sharing site that just sprang up last month and boasts fewer visitors.

And while getting an incoming link from those burgeoning, less-popular sites certainly won't hurt, the only effective way to generate buzz is to get links from the most popular social networking sites. If Digg, Facebook, StumbleUpon and others aren't part of your social networking plan, then you won't see results.

Your goals should revolve around getting "dug" on Digg, gaining fans on Facebook and getting lots "thumbs up" votes on StumbleUpon. How do you do that? By creating great content. Great content is something that people are drawn to. It's something with a target audience in mind. It could be an easy-to-understand guide, a series of well-thought out tips, or an engaging video.

The Right Way to Build Links via Social Networks

Follow These Tips For Maxumum Social Media Effectiveness

But that's only half the battle. Even if you have a great article, video or blog post, you still need a way to get it out there and onto people's computer screens. That's where social networking comes in.
  • Don't Spam - It's acceptable to submit your own content to social networking sites, once. If a site like StumbleUpon, Digg or Facebook catches you spamming-submitting your content multiple times-then you could face a permanent ban. In addition, make sure you submit your content manually, instead of submitting it via auto-submitting software.
  • Make it Easy to Share - You may have already seen a long row of icons, or "buttons" at the bottom of many blog posts and articles. Usually sporting something like "share this," these buttons let users vote for your contend on their social network of choice. Whether they click to dig a story on Digg, spin it on Sphinn or Tweet it Twitter, users can easily share your content with a simple button click.
  • Become a Valued User - Don't just submit something every few months or so. That will hurt your overall authority withing each social networking site. The time you put into becoming a valued member of the online community could pay in the long run. Build up a list of friends and foster a large personal network. Then, when you have something exciting and engaging to share, it will find a large audience relatively quickly.
  • Participate - A great way to becoming a valued user is to participate in whatever social service you think you'll get the most out of. People who participate a lot, by commenting on other's content or by reaching out and connecting with other users will build a reputation. Make sure you fill out your entire profile. It'll let people learn a lot more about you in just a few seconds.
  • Keep Your Website Fresh - Savvy Web users will be able to spot a Website that hasn't been updated in a while. And old contend looks, well, old. You don't have to produce reams of new content every day, but keeping your site fresh for new and returning visitors means that people will be more prone to recommend your site to friends.

Give Your Search Engine Rankings a Boost

Here's More on How to Grab Great Search Engine Ranking

See how to use Yahoo SEO keyword rankings and achieve excellent organic search engine optimization. Learn how to gain more visitors to your site with our techniques. Learn more about Yahoo SEO by visiting http://www.searchcircus.com today, and get a free SEO quote for your business Web site.
Loading

Search Engine Optimization Blog

Find More Techniques for SEO Success at our Blog

Here's where you'll find the latest on the Search Engine Optimization techniques (SEO) and other Internet marketing strategies that will help your Website grow. We've got our ear to the ground and are constantly writing about the latest on social media marketing and SEO.
Loading Fetching RSS feed... please stand by

by

searchcircus

We're a Cleveland, Ohio based Internet marketing firm that specializes in organic search engine optimization and social medial marketing. We'll be using... more »

Feeling creative? Create a Lens!

Explore related pages

Related Tags