SEO Process and Concepts

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Search Engine Optimization is a cyclic process...

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To stay atop on these search engine rankings, it takes a dedicated professional team to manage Search Engine Optimization - SEO. Search Engine Optimization is the process of improving the volume and quality of traffic to a web site from search engines via natural search results. This in turn means ranking high on search engines for terms related to your business.

Search Engine Optimization

Each day, millions of Internet users are searching information for various purposes.And with each search, search engines generate tons and tons of information indexing them on its result pages. These result pages are called Search Engine Results Page - SERP. In today's competitive internet world, ranking on these SERP play a dominant role in the way business is done. Research has confirmed that 70-80% of prospective web customers use search engines to find relevant content and search engine marketing is the most widely used method of attracting visitors to a website. As a result, competition is fierce at the top of the search engines.
Why you need Organic Search Engine Optimization?

* 91% of U.S. users use search on a regular basis and the numbers are consistently high in countries around the world as well.
* 80% of the clicks on Google are on the organic search listings

Initial Consultation

A SEO Account Manager is assigned your account and will spend time interacting with you personally on your needs understanding your competition and goals. This will help us design a well targeted optimization plan for you.
Web Site Analysis / Competitive Analysis

We use specialized tools to measure the size of your audience and the patterns of how they use your website helping you take the necessary corrective measures to ensure that your website serves the purpose you intended for it.

A detail report is presented which discusses the findings and provides high level recommendations (if any) to deal with the potential issues.
Keyword Research And Selection

Sites rank on search engines for search terms, also called keywords. It is very important to know the targeted keywords for any site. All downstream SEO processes depend on the keywords identified for a particular website and they are the single most important thing in the whole process.
Several factors go into the selection for keywords such as: relevance to the site concepts, keyword traffic volume, keyword difficulty etc.
Empowered SEO will work with you on defining the keywords for your site and detail course of action will be laid out on how the SEO efforts will be directed to target those keywords.

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On Page Optimization

* Code/Links/Internal Site Structure

On page factors are made up of the HTML markup, links and structure of your website. On page optimization in conjunction with off page optimization leads to higher ranking for pages from your site on major search engines.

On page optimization leverages the keywords to optimize the markup and link structure for those.
* On Page Copy Writing

What content you choose to put on your website literally speaks volumes about yourself.

We will create content that mirrors your customer's expectations, is unique, valuable and crucial to your brand, your products and your company. Customers and people who are viewing your webpage will benefit from it and take action based on it. Our creative writers are experienced in writing for varied topics and blending keywords effortlessly into the content; we can come up with the content based on your ideas or we will work on the topics that you provide.

Link Populatiry Services

Links play central role in SEO. The more sites linking to you the more popular you site is. We offer a range of link popularity services:

* Directory Submissions

Directory submission is a process of submitting your web-site on web directories to gain one-way links. It is one of the most effective ways to promote your web-site without spending a lot of money. We offer submissions to leading directories for our clients. We have list of thousands of search engine friendly free and paid directories and with new ones being released every day we use our knowledge in this field to focus on the ones with the highest quality and which will help drive the most traffic to your site by search engines and direct traffic.
Empowered SEO will submit your site to several directories and send you detail report on submissions made.
* Link Exchange

As one of the main principles of SEO; link exchange is the process of cultivating two-way links.

We work with webmasters of domain specific sites to gain links from them and providing them links in return. This helps them as well as us to rank well with search engines.
* Paid Directories

There are free directories but then there are some paid directories whose link carry more weight and is given more importance by search engines.
Empowered SEO has a list of potentially useful paid directories to which it will submit sites to get the link juice.