Client Retention and Referral Generation

Hello All,

My name is Kevin Woodcock, founder of Touching Clients. Our team specializes in assisting professionals retain and grow their client base. We offer a number of cost efficient programs to achieve this. What I would like to concentrate on in this document is things you can do yourself that will provide immediate value.

Touching Clients offers a number effective marketing programs ranging from Greeting Card Mailing Campaigns to generating buzz through Social Media which we will discuss below:

Greeting Cards support a 99% open rate, Take in the fact they have a seven to ten day mantle life, and you just sent out a virtual representative. Hallmark has spent millions over the years making sure cards resonate with recipients. (Thank You Hallmark!) Take advantage of this and send your clients Greeting Cards, it is hands down one of the most cost effective, direct methods to assure your clients you are thinking of them.

Tips for sending cards can be found on my website www.touchingclients.com. Some of the tips will include advice like:
- Use colored envelopes
- Place a commemorative stamp on your parcel
- Address using handwritten type fonts

Email Campaigns are another marketing initiative that can be run in house. Currently our vendor of choice is Constant Contact (CTCT), we have tested a number of different services and for the monthly fee CTCT is today the best all around deal, especially when you consider their phone support is FREE. We have set up a partnership with them where if you like you can sign up through our link and fill out the account access form so we can drop completely editable prewritten emails into your account. These emails have lighter content that are universally entertaining allowing you to only have to write a main article specific to your business

(Huge time saver - copy this link- https://touchingclients.constantcontact.com/features/signup.jsp )

Use Social Media, set up a Business Facebook Page and Twitter Business Account. Send out messages at least once a day and link the two together to save time (your facebook posts can be dynamically set up to tweet). Keep your personal accounts separate and for more information check out Mashable.com.

At Touching Clients we are of course happy to do this for you. However we completely understand if you would like to test the water yourself. Our philosophy is what we do works so well if you try it on your own, you will see such a return on your investment that you will want somebody to streamline these initiatives for you with a structured process.

Thanks for reading my article and I hope you find my advice profitable.