Social Media portals have become an important tool for search engine optimisation (SEO). When deciding on the right websites to support your SEO activity, the PageRank, traffic and usability of the website in question are of particular interest. Therefore, it is important that the site attracts the right people, the people who help the site increase its competitiveness to other social bookmarking sites by posting ethically correct contributions and comments. Read here about how version 2.0 of Propeller.com could influence the SEO world.

We've just added a free search engine optimisation site review tool to the Top Position web site.

Fill in the form here and an SEO expert will cast their beady eye over your web site. We will check backlinks for relevancy and page rank, rate on-page content and suggest ways to increase your SEO profile.

We have added an SEO copywriting service to our search engine optimisation package. Choose from three levels of service for a short term hit, medium term help or long term SEO strategy. Full details are here

The use of social media is one of the mainstay's of SEO according to the Top Position team. We use loads of social media and social networking resources everday for our clients. In fact, you've probably even come across them in a forum or read a blog as you've searched for more info on a product or service.

So why is social media so important? Simply put, it helps to foster a community around a brand and gives an interactive space for client and company to communicate. Learn more about how we use social media techniques for search engine optimistion clients here

Good search engine optimisation is about driving qualified traffic to your company's web site. Rather than clicking on a paid advert and costing you PPC cash, you want your brand name to be on the tip of an intenet user's fingers when they are in the buying cycle.

At Top Position we believe that effective SEO is not just about links and rankings, it's about internet visibility and brand exposure. To achieve this, we use online PR and article marketing. Not only does this secure relevant link backs it means you have an increased online and search engine presence. So how does it work, where does the PR go and who will see your URL? Click here to find out

Tracking the progress of your search engine optimisation campaign can be tricky. The temptation to log on to Google every five minutes can be overwhelming but when you eventually have to go to bed or go back to running your business, odds are you'll want good, reliable information at your fingertips when the bug hits again.

At Top Position we've found that the best way to track SEO activity is to monitor incoming links and web ranking. You can get great software to do the hard work for you such as Advanced Link Manager and Advaned Web Ranking. They'll both give you updated info 24/7. There's more about how we use these programmes for our search engine optimisation clients on our web site.

Of course, the best way to judge the progress of your SEO campaign is by measuring your orders. If your phone starts to ring and the email starts to buzz, you know your SEO campaign is doing its job.

We also encourage our SEO clients to log on and check out magazines, blogs and web sites related to their product of service. Any mention of your company name and a link to your site shows that the SEO is doing its job and more people are becoming aware of your brand and your web site.

On page optimisation refers to the process of adding content to your web site in order to aid your search engine optimisation efforts.

Aspects of on-page SEO include titles, alt tags, links from one page of the site to another, frequency of new content added and the use of keywords within that content.

So, to make sure your search engine optimisation doesn't go unnoticed, here's our run down of things to do...

1. Add new content to your web site at least once per week.

2. Make sure this new content is well written and relevant to the people viewing your web page

3. Include keywords in this text.

4. When you add new pages to your web site, give each page an appropriate title. Ideally, this title will include at least one keyword.

5. Add meta keywords and meta descriptions to these pages, again featuring keywords. They shou;d concisely describe the content of the page.