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I, for one, am averse to the cult of personality that makes celebrity endorsements such a huge business. (I'm not a Doctor, but I play one on TV). So why would I care what the relatively obscure marketeer Seth Godin has to say?
Basically, I don't. Concepts must stand or fall on their own merits. Squidoo will succeed if it fills a need and people embrace it. If not, it will fail. So far, things seem to be going pretty well.
Herewith is a brief introduction to "Original Squid" Seth Godin, beginning with the video clip: "All Marketers are Liars" Seth Godin Speaks at Google

You might want to read Everyone Is an Expert a free e-book (That's what marketers call pdf files) explaining the concept behind Squidoo, and why you'd want to be involved.
Some of this information is repeated elsewhere, but this is probably the best overview, and includes content found nowhere else.
Amazon Price: $17.13 (as of 07/19/2008)
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Fetching RSS feed... please stand byHere is the digest version Of Seth's main blog http://www.sethgodin.com
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