Who is Seth (Squidoo) Godin?

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Rating: 1 - I can do better 2 - Jury's out 3 - Pretty darn good 4 - Splendiferous 5 - Awesometastic (by 5 people)   Your rating: 1 - I can do better 2 - Jury's out 3 - Pretty darn good 4 - Splendiferous 5 - Awesometastic

I, for one, am averse to the cult of personality that makes celebrity endorsements such a huge business. (I'm not a Doctor, but I play one on TV). So why would I care what the relatively obscure marketeer Seth Godin has to say?

Basically, I don't. Concepts must stand or fall on their own merits. Squidoo will succeed if it fills a need and people embrace it. If not, it will fail. So far, things seem to be going pretty well.

Herewith is a brief introduction to "Original Squid" Seth Godin, beginning with the video clip: "All Marketers are Liars" Seth Godin Speaks at Google

Bookmark 

Free e-Book! 

http://www.squidoo.com/pages/EveryoneIsAnExpert.pdf

You might want to read Everyone Is an Expert a free e-book (That's what marketers call pdf files) explaining the concept behind Squidoo, and why you'd want to be involved.

Some of this information is repeated elsewhere, but this is probably the best overview, and includes content found nowhere else.

Small is the New Big 

Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas

Amazon Price: $17.13 (as of 07/19/2008)

Amazon.com's Current Top 10 Books by Seth Godin 

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Seth's Top 20 Lenses 

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Seth's Main Blog 

http://www.sethgodin.com

Here is the digest version Of Seth's main blog http://www.sethgodin.com

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