Getting On Social Bookmarking Sites Front Pages
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Given how simple it can be to get information in front of influential customers, it only makes sense to take the steps to get on the front page. The front page of social bookmarking sites offers an opportunity for increased page views, visitors, and increased exposure across multiple channels. Getting on the front page makes it easy for millions of visitors to get the 'first impression' with very little effort. Still, it's not an easy process. Sites such as StumbleUpon.com, for example, can generate as much as 20,000 page views after just one showcase on the front page. But how is this possible?
The first step in reaching the top ranks is to develop a creative headline. All articles on social bookmarking sites that have some leverage contain a unique and compelling opening; they encourage readers to click on the link, and essentially draw people in. It may be helpful to brush up on article-writing and effective web copy to understand the guidelines for writing compelling headlines.
The next step is to right an appropriate description. Descriptions are essential for ensuring your captive audience stays with the article through completion. The first 10-15 words can make or break the article, and this is the time to keep the information short and concise but informative enough to keep the reader engaged. Some social bookmarking sites don't allow more than 150 characters, so you may need to edit the text down according to site standards.
After reviewing the headlines and description, you will need to make sure the first paragraph is just as compelling. You've grabbed the user's attention, and now it's time to continue on with a unique presentation. Posting irrelevant information may result in banning from the site, so it's important to stay within spamming guidelines.
If you are posting information from a blog, it may be simpler to just add a bookmarking button on the site. Social bookmarking buttons can be pasted within a website or blog with some simple HTML code. You will simply copy the code and implement it on the site so that others can link to it easily. Or instead of adding bookmarking buttons one at a time from each social bookmarking site, you can run simple scripts that will add multiple buttons all at one time like the free script from http://addtobookmarks.com/
Once you've submitted your piece, it's important to network and 'socialize' with other people in the community. This can help you create an active profile with various communities, but also provide added exposure for relevant posts or links. Cooperation and collaboration on social bookmarking sites are essential for creating a valuable network, and you can gain an even more influential presence as you find the right networks and communities to join. Responding to comments, posting information on other people's articles or blogs, and just staying connected to various channels will help you build a positive online reputation.
The first step in reaching the top ranks is to develop a creative headline. All articles on social bookmarking sites that have some leverage contain a unique and compelling opening; they encourage readers to click on the link, and essentially draw people in. It may be helpful to brush up on article-writing and effective web copy to understand the guidelines for writing compelling headlines.
The next step is to right an appropriate description. Descriptions are essential for ensuring your captive audience stays with the article through completion. The first 10-15 words can make or break the article, and this is the time to keep the information short and concise but informative enough to keep the reader engaged. Some social bookmarking sites don't allow more than 150 characters, so you may need to edit the text down according to site standards.
After reviewing the headlines and description, you will need to make sure the first paragraph is just as compelling. You've grabbed the user's attention, and now it's time to continue on with a unique presentation. Posting irrelevant information may result in banning from the site, so it's important to stay within spamming guidelines.
If you are posting information from a blog, it may be simpler to just add a bookmarking button on the site. Social bookmarking buttons can be pasted within a website or blog with some simple HTML code. You will simply copy the code and implement it on the site so that others can link to it easily. Or instead of adding bookmarking buttons one at a time from each social bookmarking site, you can run simple scripts that will add multiple buttons all at one time like the free script from http://addtobookmarks.com/
Once you've submitted your piece, it's important to network and 'socialize' with other people in the community. This can help you create an active profile with various communities, but also provide added exposure for relevant posts or links. Cooperation and collaboration on social bookmarking sites are essential for creating a valuable network, and you can gain an even more influential presence as you find the right networks and communities to join. Responding to comments, posting information on other people's articles or blogs, and just staying connected to various channels will help you build a positive online reputation.
Contents at a Glance
Avoiding Becoming An Social Bookmarking Site Spammer
Making sure you don't spam
Social bookmarking offers you a lot of freedom, and can help you drive traffic to your website overnight. Still, abusing this freedom can lower the credibility of your business, your brand, and your company name. Moving beyond the potential for spamming will help you to build a strong and regular community, instead of being booted off a social bookmarking network.
It's important to review your submissions to make sure you're not overusing keywords. Keyword overuse is a turnoff for readers anyway, and you should aim for a keyword density between 6-8% at the maximum level. Most readers will easily pick up on articles that simply do not make sense, and this will limit your ability to promote quality work. Instead of focusing exclusively on SEO, create something unique with an attractive headline instead.
Google and Yahoo! are also becoming vigilant about catching spam-type articles and you will lower your chances of indexing as a result. The most important factors for indexing by Google include:
- Publishing content that is relevant to the heading or topic
- Quality formatting
- Appropriate links and references
- Appropriate amount of keywords
Reading all terms of use and guidelines will ensure that you can make the most of your participation, and grow with your community so you are developing a strong presence.
Avoiding Becoming A Spammer If You're Using Duplicate Content.
Duplicate content makes it easier for you to write about your topic of choice, giving you a pre-researched format and guideline. Still, it's important to make many changes to the article, and obtain permission rights from the author when necessary. A single sentence or paragraph that is copied word for word can be detrimental to your search engine placement, and may even lead to copyright infringement.
THE SOFTWARE QUESTION:
TO BUY, OR NOT TO BUY
You'll find a variety of submission directory software packages and applications available on the web today, but it's important to review the risks involved with using an automated service. Since many of these can be blocked by spam filters, the efforts may not be worth your time. These software packages are designed to submit your content and information on multiple sites in one simple step.
Some social bookmarking submission software packages are designed to be compatible with multiple websites, but you may find that some of your content simply becomes pushed onto spamming sites and bogs. This is why submitting to quality directories and sites is even more important today. Automation does not necessarily guarantee quality, and only you can make the decision on whether this is appropriate for your business, your blog, or your website.
Still, you may find some value in free sites such as Socializer 2.0. Socializer is free web service from eKstreme.com that allows you submit one link to several social bookmarking websites by adding some code to your site. The company has also developed customizable Wordpress and Movable Type plugins and you can find instructions on downloading this information directly from the website.
You can book mark your articles to one folder in your IE Favorites, export it to it's own folder and import all book marks in that folder to Del.icou.us and them tag/label them. Many of the other Social Bookmarking Sites have features that will allow you to import those favorites directly into your account from Del.icio.us.
IMPORTANT: Remember to mark all your bookmarks in all Social Bookmarking sites as public. When you import bookmarks, most sites will automatically or by default mark them as private. When they are marked as private, no one including search engines can find of view your bookmarks. If you leave them marked as private, it of course then defeats the purpose of Social Bookmarking from a marketing standpoint.
Social bookmarking offers you a lot of freedom, and can help you drive traffic to your website overnight. Still, abusing this freedom can lower the credibility of your business, your brand, and your company name. Moving beyond the potential for spamming will help you to build a strong and regular community, instead of being booted off a social bookmarking network.
It's important to review your submissions to make sure you're not overusing keywords. Keyword overuse is a turnoff for readers anyway, and you should aim for a keyword density between 6-8% at the maximum level. Most readers will easily pick up on articles that simply do not make sense, and this will limit your ability to promote quality work. Instead of focusing exclusively on SEO, create something unique with an attractive headline instead.
Google and Yahoo! are also becoming vigilant about catching spam-type articles and you will lower your chances of indexing as a result. The most important factors for indexing by Google include:
- Publishing content that is relevant to the heading or topic
- Quality formatting
- Appropriate links and references
- Appropriate amount of keywords
Reading all terms of use and guidelines will ensure that you can make the most of your participation, and grow with your community so you are developing a strong presence.
Avoiding Becoming A Spammer If You're Using Duplicate Content.
Duplicate content makes it easier for you to write about your topic of choice, giving you a pre-researched format and guideline. Still, it's important to make many changes to the article, and obtain permission rights from the author when necessary. A single sentence or paragraph that is copied word for word can be detrimental to your search engine placement, and may even lead to copyright infringement.
THE SOFTWARE QUESTION:
TO BUY, OR NOT TO BUY
You'll find a variety of submission directory software packages and applications available on the web today, but it's important to review the risks involved with using an automated service. Since many of these can be blocked by spam filters, the efforts may not be worth your time. These software packages are designed to submit your content and information on multiple sites in one simple step.
Some social bookmarking submission software packages are designed to be compatible with multiple websites, but you may find that some of your content simply becomes pushed onto spamming sites and bogs. This is why submitting to quality directories and sites is even more important today. Automation does not necessarily guarantee quality, and only you can make the decision on whether this is appropriate for your business, your blog, or your website.
Still, you may find some value in free sites such as Socializer 2.0. Socializer is free web service from eKstreme.com that allows you submit one link to several social bookmarking websites by adding some code to your site. The company has also developed customizable Wordpress and Movable Type plugins and you can find instructions on downloading this information directly from the website.
You can book mark your articles to one folder in your IE Favorites, export it to it's own folder and import all book marks in that folder to Del.icou.us and them tag/label them. Many of the other Social Bookmarking Sites have features that will allow you to import those favorites directly into your account from Del.icio.us.
IMPORTANT: Remember to mark all your bookmarks in all Social Bookmarking sites as public. When you import bookmarks, most sites will automatically or by default mark them as private. When they are marked as private, no one including search engines can find of view your bookmarks. If you leave them marked as private, it of course then defeats the purpose of Social Bookmarking from a marketing standpoint.
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