Social Marketing Made Easy
Are you having a hard time getting your head wrapped around social marketing? For two years after I was introduced to the concept, not only did I not understand it, but I had no earthly idea of its power in marketing.
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To get a FREE 6 part e-course that will show you how to maximize the power of social marketing, visit my opt-in page at: Web20TrafficBlaster.com
And please, after you have read this lens, if you would be so kind, please take a moment to rate this lens by clicking on the stars above. Also, you can bookmark the lens with the added buttons, or send the lens to a friend.
The Prospecting Power of Social Marketing
How To Connect With Prospects and Make More Sales
The concept of social marketing is not difficult, once you understand the basic premise behind it. In one of my other lenses, Social Network Marketing, I talk about the need for relationships in marketing.
When we use the phrase "social marketing" we must remember which word comes first, it is the word "social"
In the olden days, folks would gather around their town square, not simply to sell their wares, but to socialize. They cared about one another and they wanted to find
out what was happening in one another's lives.
The world wide web today presents us with a similar opportunity, but now on a global scale.
Think of a hobby that you enjoy, music, books, horses, whatever. Imagine, there are groups in hundreds of other countries and states that enjoy the same interests that you have. Now consider, with the touch of a button (notwithstanding a language barrier) you are connected!
So then, where are these "town squares" where people are gathering together today?
You can think about the obvious, such as Facebook and Myspace. I am constantly amazed at who finds me on Facebook and pings me, people I haven't seen, nor heard from in years.
Other places may not seem so obvious, such as right here at /squidoo.com">Squidoo! What you share in your lenses is a way of "connecting" with people who have similar interests as you.
Don't simply think of your posts as "selling" but rather think of your contributions as "socializing."
You should maintain the same mindset when using other social tools like social bookmarking, blogging, or twitter.
When you connect with people naturally, you are then able to softly and gently introduce them (there's the marketing side of it) to products or service that have been of benefit to you. If they "share" your interests, doesn't it stand to reason that they also might benefit from the same products or services?
When you think about marketing on the web today, think first about social marketing and whatever you do, don't neglect the social side of life.
If you have benefited from this lens, please take a moment to bookmark it and rate it with the stars again.
Submit your first name and email at this page and I will send you your FREE six part course on how to harness the power of Web 2.0 marketing...
When we use the phrase "social marketing" we must remember which word comes first, it is the word "social"
In the olden days, folks would gather around their town square, not simply to sell their wares, but to socialize. They cared about one another and they wanted to find
out what was happening in one another's lives.
The world wide web today presents us with a similar opportunity, but now on a global scale.
Think of a hobby that you enjoy, music, books, horses, whatever. Imagine, there are groups in hundreds of other countries and states that enjoy the same interests that you have. Now consider, with the touch of a button (notwithstanding a language barrier) you are connected!
So then, where are these "town squares" where people are gathering together today?
You can think about the obvious, such as Facebook and Myspace. I am constantly amazed at who finds me on Facebook and pings me, people I haven't seen, nor heard from in years.
Other places may not seem so obvious, such as right here at /squidoo.com">Squidoo! What you share in your lenses is a way of "connecting" with people who have similar interests as you.
Don't simply think of your posts as "selling" but rather think of your contributions as "socializing."
You should maintain the same mindset when using other social tools like social bookmarking, blogging, or twitter.
When you connect with people naturally, you are then able to softly and gently introduce them (there's the marketing side of it) to products or service that have been of benefit to you. If they "share" your interests, doesn't it stand to reason that they also might benefit from the same products or services?
When you think about marketing on the web today, think first about social marketing and whatever you do, don't neglect the social side of life.
If you have benefited from this lens, please take a moment to bookmark it and rate it with the stars again.
Submit your first name and email at this page and I will send you your FREE six part course on how to harness the power of Web 2.0 marketing...
Social Marketing Blog
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Social Marketing Links
- Reap The Harvest With Social Network Marketing
- Discover why most internet marketers continue to starve while a ripe harvest is staring them in the face...
- Drive a Stampede of Prospects With Social Bookmarking
- Social bookmarking may have much more power than you imagined. When used the RIGHT way, it can produce a constant flow of hungry buyers...
- Understanding the Social Bookmark and How To Use It To Your Advantage
- Many people are confused by what exactly a social bookmark is. Discover how to use the social bookmark and you WILL make more sales...
- What is the Social Web
- How to Maximize the Power of the Social Web and Pull In New Customers Effortlessly
- What is a Social Website
- Understanding the Social Website and Leveraging it For Optimal Sales
by TrafficBlaster
Tony Jackson loves to talk about and promote the benefits of social marketing
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