Social Media ROI - Concept Evolution
Social media ROI is such a widely discussed and debated topic. I think it requires more than just a new metric i feel it takes a shift in thought process and vision.
My mission
Social Media Theory Exploration
I want to collect information and educate people on the theories of social media ROI.
Links to ROI articles
These are article I've found very insightful and useful
- Social Media ROI
- eBook Social Media ROI: Mythical Monster or Concept Evolution
disclaimer: This is an eBook I wrote - RoyalAntsJosh's ROI Bookmarks on Delicious
- This is where you can go to see all of the Social Media ROI articles I have saved and tagged. I'm gong to list a few of my favorites below, please feel free to look through this catalog of articles I have saved.
- Is SM ROI Important? | The Relationship Economy......
- This is one of the best articles about ROI I think I have come across. I feel it really gets the message across
- How to Measure Success in Your Social Media Marketing : WebSuccessDiva Social Internet Marketing Blog
- I think her approach is dead on.
- The ROI of Social Media: Get the Biggest Bang for Your Buck | claremunn.com
- This is the kind of perception shift I like to see. Measuring by progress and the interaction of your community, not just $$$
- The Dead Horse of ROI and Analysis Paralysis | Altitude Branding
- Amber always has such great insights into a problem. I really enjoy reading her take on subjects such as this
- Why Social Media is More Measurable Than Traditional Media
- The sheer amount of stats and analytics programs available for tracking what happens online is amazing. It boggles my mind that more companies don't want to use it when it's far more accurate than a billboard.
What's your prediction?
I want your feedback on this subject
My prediction:
royalantsjosh, at 9am on December 12, 2008 predicts:
I think as businesses get more involved in Social Media and see how the communities work they will come to see that not everything has to have a dollar sign attached to it. That doing business with humans requires you to treat them as such and recognize how we want to be treated.
Reader predictions:
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Information is where the root of power and I like to empower people when and where i can. That's why I share so much info on my blog.
- Social Media ROI - Bloggerati - Blogs - Brand Republic
- Social Media ROI - Bloggerati on Brand Republic blogs.
- Zeek Interactive : FourSquare And Social Media ROI
- I'm not sure who made this ?don't talk about ROI with social media? rule, but I'm thinking it was somebody who doesn't understand the nuances of analyzing return on investment in marketing or what can or should be measured in the first ...
- Why Measuring Social Media ROI is So Difficult « Social Media ...
- If you want to open up a can of worms, ask a group of internet marketers and CMO's how to measure ...
- ROI in Social Media Marketing for Real Estate
- ROI in social media marketing for real estate ? Is the time you are spending on social media as a real estate agent really worth your [...] Zeek Interactive : FourSquare And Social Media ROI. December 1, 2009 at 2:46 pm | Permalink ...
Social Media ROI Poll
GIve me your opinion on the subject
I feel very strongly that there is no way to pull the ROI of social media. You can pull stats and run analytics till you turn blue but you can never put a dollar amount on a conversation, an engaged community, and human interaction. What do you think?
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P.S. If you take away just one thing
Customer service, tech support, and related services are a "loss" for companies. It's considered an acceptable loss because it's necessary to support your products and keep customers happy. When you think of social media, think of it as brand support.
This is my blog Shuaism where you can find more of my thoughts
I will have a free eBook about Social Media ROI here soon
It's my blog so I would say I like it. I put a good amount of thought into what I'm going to say and feel like it's a good extension of the business side of myself. I cover a vast array of topics all relating to social media and soon I will have my eBooks sharing the space.
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Hello world. This is my bio. I can edit it later but I think I'll do it now.
My name is Josh "Shua" Peters. I'm a social media junkie... (more)
My name is Josh "Shua" Peters. I'm a social media junkie... (more)
