Sparkler Answers

What's a sparkler?

When most of us here the word, "sparkler," we think of something you light with a match that gives off sparks. However, I want you to think in terms of clever ideas rather than firey sparks. For the purpose of this Squidoo lens, the term "sparkler" refers to a mini marketing campaign involving a display ad that asks three questions. Each question requires more than just a simple answer. It requires a defense of its position - it's "claim to fame."

The overriding idea here is that as a result of all the effort involved to bring you the answer to all three questions at a single location, you will remember the questions, the answers and the reasons why those answers are valid. Immediately below are three modules. Each module features a question, an answer and a defense to the "claim to fame."

Q: 1 - What's the best South Florida Citizens Academy?

A: Coconut Creek City Hall

Why is the Coconut Creek City Hall the best South Florida Citizens Academy? One reason is because there are very few South Florida Citizen Academies, period. But, this citizens academy happens to be coordinated by one of the most award-winning city halls in the United States. The city of Coconut Creek itself is only 41 years old. And yet, it has managed to win outstanding awards for compliance with "green" energy-efficient standards. Coconut Creek has been highly recognized for its "green" initiatives, receiving numerous awards: Emerald Award for environmental preservation leadership; named as the State's first "Community Wildlife Habitat"; 20th Tree City USA designation by Arbor Day Foundation; Audubon Green Community Award; and winner of South Florida's Mayor's Water Conservation Challenge.

For more information on the Coconut Creek Citizens Academy, go online and visit CoconutCreek.Net.

Q: 2 - What's the best beef sandwich in Pompano Beach, Florida?

A: Philly Cheesesteak from Cheesteak Experience

Why is the best beef sandwich in Pompano Beach, FL made by Cheesesteak Experience? Because these folks are actually from Philadelphia where the Philly Cheesesteak was born. This is a family owned & operated business. They came to South Florida from South Jersey via Philadelphia. There they owned and operated an Italian restaurant/pizzeria in Berlin, N.J. called Roma Pizza & Pasta. They served everything from pizza to steaks, veal, shrimp, and chicken.

After vacationing in Florida their whole lives they decided to bring their authentic Philly sandwiches and Philly traditional dishes to the Southern Florida area. No doubt there are places that say they have the real dea - the real "Philly Cheesesteak." But, are they from Philadelphia? Do they have the know-how, experience, tradition and expertise? Cheesesteak Experience has 23 years of experience in Northeast Phila., Bucks County, PA, and South Jersey. They invite Floridians to bring their senses "Back to Philly" - to what you once had, but haven't been able to experience anywhere else in sunny Florida - until Cheesesteak Experience arrived at the Festival Flea Market Mall in Pompano Beach.

For more information about the Cheesesteak Experience, visit their online site at BacktoPhilly.com.

Q: 3 - What calendar has a number in its name and contacts you?

A: 30 Boxes

30Boxes.com is a Web calendar site that contacts you. Unlike Zillow, with its 125 employees, this online business is run by exactly three people. That's it. No support staff, no assistants, no offices. And no venture capital or outside investors. Amazing!

Co-founder Julie Davidson says that unlike other calendar services, 30 Boxes is focused on younger users. "They have a Facebook account, a MySpace account, a Flickr account," she says, "and they want to incorporate their social media within a calendar." Davidson sees Facebook as her site's primary competitor because they are both after the same youthful audience.

Building a user base and ad revenues from calendars may prove difficult, since Microsoft, Yahoo!, Apple and various other start-ups have free calendar offerings that are improving. But 30 Boxes' founders know a lot about working from scratch. They created and sold photo destination Webshots twice--first to Excite@home (another dotcom casualty) for $82.5 million in stock in 1999 and then, after buying it back in 2002 for $2.4 million, they retooled it and resold it to CNET for $70 million in 2004. Will they try for the hat trick? "We could go into a larger organization and bring some really fresh ideas," says Davidson. "I'm not anti-acquisition."

For more information about 30 Boxes, visit their online website at 30 Boxes.com.

Sparkler feedback

Share your thoughts

Do you like the way a sparkler promotion works? It starts in print with a display ad, then links to Internet via a Squidoo lens. There is also PR buzz directed at the news media and a physical acrylic display in three storefront venues. The cost? Not much more than the cost of the display ad exposure alone.

You are also encouraged to join the Linkedin Group, Giver's Gain. There is a lot to be gained by connecting with other people and taking time to "lift them up...first." That is the focus of Givers Gain.

Please share your thoughts.

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Whether you are a person in career transition or a small business wanting to make the "shop local" idea work, mentoring can help.

Mentoring can be successfully done in small groups of just four people. It can be done one-on-one in person or online. It can be free or fee-based.

Regardless of your need - business mentoring or other business-related services - including cost-effective promotion, web design, SEO, photography or video - consulting with a "goto" person is a good idea. Why? Because wikinomics works. The mutually collaborative mindset is the cost-effective, efficient approach. Find out for yourself. Visit Synergistic Business Marketing and make an appointment to speak with me.

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Wikinomics works for both businesses and individuals

Wikinomics is the business model that involves being open, sharing, peering, and acting global. It is a form of collective action that occurs when large numbers of people work independently on a single project. For example, The Jade Magnet of India has incorporated this business model to meet the marketing needs of any size business... anywhere in the world.

If you are a business in need of more customers or a person in career transition seeking a better future for yourself, why not put wikinomics to work to work for your needs? For more information on how to proceed, schedule a call with Lamar Morgan of Synergistic Business Marketing.

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