Squidoo Lens Directories

Ranked #3,123 in Squidoo Community, #233,900 overall

External Links Increase Traffic and Lensrank

Don't Tase me, Bro!

This lens will be "under construction" for some time. The reason I started it in the first place, as you might guess, it that I have had some external backlink "issues" of my own. You can monitor my progress as I continue to research this topic.

For now, there is enough information here to be useful, even very useful, depending upon how much you've been effected by recent changes at Google and Squidoo.

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News

  • 2 JUN 2009 When I started this lens a few weeks ago, I dove right in and submitted a dozen or so lenses to some of these directories. Almost immediately, I began to see an increase in traffic on the listed pages. Apparently, some lensmasters do use them, and not just search-engine spiders. What I did not anticipate was the spill-over effect: lenses I didn't list also recieved more traffic -- primarily lensmaster traffic. This is generally a good thing, but it resuleted in some neglected lenses recieving some poor star ratings. I recommend that if you are going to use these directories, you first do a little maintenance and housekeeping.
  • 29 AUG 2009 I'm almost done with my housekeeping chores, including some "improvements" suggested by the SquidUtils Health Check. Unlike the health-check on the Squidoo site, you can apply this one to any lens, in case you're wondering about some Lens of the Day or other page that is supposedly "better" than yours. It's kind of interesting.

The Ever-Shrinking Google

"Professional" Management Rapes Page/Brinn Reputation

Google and Yahoo are about neck and neck in the search engine traffic race these days, primarily because Google keeps making it harder for pages to be indexed. Personally, I want a search engine to index everything, then rank it for relevance. Yahoo's new heuristic (learning) approach is a big advance, which is why they are gaining on Google.

Just to show how the leading search engines stack up, here are some recent (3 APR 2009) data:

Wikipedia
    Google Search: site:en.wikipedia.org     about 4,060,000 hits
    Yahoo Search: domain:en.wikipedia.org     about 57,309,991 hits

Squidoo
    Google Search: site:squidoo.com     about 1,500,000 hits
    Yahoo Search: domain:squidoo.com     about 3,170,108 hits

Click on the links for current data to see how it changes over time.

Google's Latest Bright Idea

Backlinks from Multiple Domains Required

Like the severely retarded "algorithm" campaign launched by Ask.com, Google seems to have recently decided that any page worth indexing will have backlinks from a number of different domains.

If you are one of those Squidoophiles that's been promoting your lenses all over the web by fair means or foul, you've probably seen an increase in your traffic, and therefore your lensrank. On the other hand, if you've primarily been using Squidoo to promote your "real" website(s), you've probably seen your traffic drop to zero, or nearly zero. Gack!

The problem is that you need to have backlinks from multiple IP addresses or Google will drop you like a hot potato. If you've been getting most of your traffic from Google, the result can be disastrous.

Featured Lenses: Squidoo Lens Directories

Join, Submit, Rank!

Thanks to Diggit-clone software, a lot of rankable directories are appearing, including some exclusively for Squidoo lenses. They're great places to promote your lenses. Many thanks to the lensmasters featured here for bringing them to my attention.

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Featured Lenses: Backlinks

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Search Engine Marketing

by Mike Moran and Bill Hunt

Mike Moran has written some excellent lenses on search engine marketing, which are buried deep in Squidoo. If you think lensrank is a measure of anything but promotional agressiveness, check them out.

Excellent book.

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Using These Squidoo Directories

Submit Widely, Then Hurry Up and Wait

Don't think that these directories are a magic bullet that will propel you to the top of the lensrankings. They're not. However, it is absolutely necessary to promote your lenses in some way if you ever hope to get any decent amount of traffic. These directories deserve to be one of the tools in your arsenal and are well worth the considerable time and effort it will take to submit your lenses.

Be patient. Entering your lenses will probably result in a short burst of activity as other lensmasters look your content over, but the real benefit won't occur until the major search engines find your links and update their listings. That could easily be a couple of months.

Squid Utils Squidoo Directory

I suggest you start with this directory. Simply login to SquidUtils with your Squidoo Lensmaster Name (no registration required), then go to their Lens Health-Check Page. There you will find a scroll-down box of your lenses alphabetically by filename. Pick one and check it. If you have a reasonable primary tag, you will be automagically entered into the directory. You can also work on any other deficiencies the health check suggests, or you can defer that for later. The Health check identifies a number of SEO factors that will help your lenses score better with most search engines, which is why I suggest starting here.

Check out the SquidUtils Blog and maybe Join Tim's Fanclub.

LensRoll Squidoo Directory

LensRoll is one of several good Squidoo directories based on the Digg clone software. The reason I've placed it second on the list is that it imposes a quota of entering two lenses per day. The idea is to give everyone a chance to be featured in the New Lenses page. It also means that if you have a lot of lenses, its going to take a long time to enter them, so you should start now.
SquidUtils Advanced Dashboard also has "Submit to Lensroll" buttons, so once you have registered, it's very easy to add these links.

Check out the LensRoll Blog, and perhaps Join Glen's Fanclub.

Squidom : The Kingdom of Squidoo

I'm listing this directory third, not because it isn't good, but because joining the first two first is more efficient and logical for the reasons stated above. In fact this directory has some value added features the others don't. First you can join The Squidom Community at Yahoo's MyBlogLog. Then there's Squidoosphere , a separate Squidoo-oriented forum. As of this post, it's still in beta testing, but it should be fully operational soon.

Check out the blog at Squidoosphere, and possibly Join Harmony's Fanclub.

Access2's Lensmaster Page

This isn't a Squidoo directory, just a placeholder to let you know there's more to come in this list. My main focus is on promoting my own lenses. This lens telling others how to promote theirs has a somewhat lower priority! Check out the "Featured Lenses" above for more information.

Digg Karma and You

Submission is just the beginning

Several of these lens directories are based on freeware Digg clone software. Although you can submit your content and have it appear immediately, actually having it "published" depends on your "karma."

Like lensrank, the factors that influence karma are a deep, dark secret, "to prevent gaming the system" Is that the real reason, or is it to make sure that gaming the system is restricted to those who are "in the know?" Whatever the intention the latter is more realistic.

It seems that karma is based on the amount you use the Digg or Digg-clone community building features. "Useful" comments, voting, submissions and any other actions you take on the site seem to influence your karma rating.

There is a lot of online discussion to the effect that Digg's formula encourages a groupthink mentality and me-too-ism, but most of those pages are fairly old, and may refer to an earlier algorithm. Anyway lensmasters would never fall into that cetegory, would they?

For a progress check, you can see my Lensroll comments.

Suggest Related Sites

I usually don't use "Guestbook" modules, sice they tend to become filled with such insightful comments as "Awesome Lens!" It almost makes you think people are more interested in the internal backlink than encouraging your creativity. There are five-star ratings and "favorite this lens" buttons for that, you know.

I'm making an exception in this case because there are off-the-shelf programs to create directories, and new ones will be popping up frequently. Please use this module to suggest useful URLs (related lenses are O.K.) and meaningful comments, not just to increase your lensrank.

Logged-on Lensmasters Only. Sorry.

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LinkBuddies Rocks!

No. Really. It does.

The Whole Ed Cata-Blog

Subscribe to The Whole Ed Cata-Blog

I've never quite been sure what distinguishes a blog from a regular webpage. Timeliness seems to have something to do with it, but that doesn't seem to be a hard and fast rule.

Anyway, here are some of the things I've been working on lately...

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