Squidoo Co-Branding

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Ranked #101 in Squidoo Tips, #9,218 overall

Squidoo Co-Branding is taking an already successful format and marketing it into different brands. Like SquidBids, SquidVids and SquidWho. Here is a list that I compiled for you to wade through the Co-Branding waters!

Squidoo also uses the term "Front Door" to describe these sites.

What Is Co-Branding? 

Co-branding - Wikipedia, the free encyclopedia
Co-branding is a marketing arrangement that associates a single product or service with more than one brand name, or otherwise associates a product with someone other than the principal producer. The typical co-branding agreement involves two or more companies acting in cooperation to associate any of various logos, color schemes, or brand identifiers to a specific product that is contractually designated for this purpose. The object for this is to combine the strength of two brands, in order to increase the premium consumers are willing to pay, make the product or service more resistant to copying by private label manufacturers, or to combine the different perceived properties associated with these brands with a single product.

Branding Strategy Insider Blog 

Branding Strategy Insider
Helping marketing oriented leaders and professionals build strong brands.

Examples of Co-Branding 

BJ's Wholesale Club - Berkley & Jensen
Costco - Kirkland Signature
JCPenney - Arizona Jeans, Stafford, Towncraft
Kmart - American Fare
Kohl's - apt.9, Croft & Barrow
Target - Michael Graves Design, Cherokee, Market Pantry
Wal-Mart - Faded Glory,
Sears - Kenmore, Craftsman
eBay - eBay Motors

RocketMoms 

Rocketmoms is an invite-only gathering of the smartest women on the web, working together to make Squidoo lenses and a whole lot more. Here is a sneak peek at just a few of the lenses they're busy creating.

Want to take the Rocketmom Challenge? Drop me a note and I'll let you know when we're letting more moms in!

 

SquidBids 

SquidBids is an awesome new tool from Squdioo for ebay sellers. SquidBids allows sellers to create custom lenses to promote their eBay auctions and stores. This is such an exciting new tool for eBay sellers. Check out what SquidBids can do for you!

 

SquidBoo 

SquidBoo features the Scariest Halloween Pages for your viewing pleasure. Check out my SquidBoo Cool Halloween Cards or build your own!

 

SquidFlix 

SquidFlix Get paid to review your favorite (or least favorite!) movies. Enter a movie title and tell us if you think it's the best of all time, or the outright worst movie ever. Then sound off in the debate. Did Han shoot first? Should Godzilla have been remade? Was Napoleon Dynamite really all that good? You decide.

 

SquidKnol 

SquidKnol
In a few minutes, you can build your own entry in the world's database of information Your area of expertise. What's the single most important thing someone should know about your topic?

 

SquidLit 

SquidLit Write a book review and get paid or donate the money to charity. Pick your Best or Worst book of all time and get busy!

 

SquidSports 

SquidSports Predicting the future, everyday. Are you a Sports Fan? Then predict how your team will do with SquidSports!

 

SquidVids 

SquidVids Create your own TV Channel...Funny Cats, Bloopers, Your Band, Your Business, ...then add cool stuff like eBay Acutions, Amazon Books, CafePress Tees or a Poll to compliment your SquidVids lens.

 

SquidWho 

SquidWho? Type in the name of a famous person, a not so famous person or yourself and build your own personalized fan page. That's who!

 

SquidZipper 

Be the Mayor of your Zip Code! Realtors, claim your zip code and advertise what a great area you represent! Click Here to create your own SquidZipper!

 

TWTTRSTRM 

Use TWTTRSTRM to ask a question of your Twitter followers and easily gather all their answers in one spot.

 

Zazzle 

A fun (free) way to promote your Zazzle projects!
You're invited to try a creative new way to spotlight your favorite items, spread your ideas and sell more stuff. Loads of Zazzle superstars are already rocking it.

P.S. You even earn bonus royalties from Squidoo along the way.

Zazzle

 

The Ever Project 

Build an important page - highlight the best, the worst, the zaniest, the smartest, whatever. We'll give you a great domain to go with it. And a new way to stand out online. For free. Click Here to view The Ever Project FAQ's page and then build the Best Page Ever!

 

The Coolest Blogs Featuring Squidoo Ever
Blogging is good...and the some of the best Lensmaters on Squidoo have started one! I have complied the a Directory of The Coolest Blogs Featuring Squidoo Ever. Lensmasters really know how to promote a good thing, check out these super cool blogs!
Attention Lensmasters: Join The Freshest Squidoo Poll Ever
Are you ready for some fun! Then join the Freshest Squidoo Poll EVER! I get to ask the questions...you get to see what your fellow Lensmasters think about Squidoo.

Hey, Monkey Brain! 

Hey, Monkey Brain! Where Smart People Go To Argue! Type in something you believe in, like, "Earth was founded by aliens," or "Britney Spears is definitely smarter than a dolphin," or "Evolution is a fact, gravity is just a theory." We'll give you a place to argue about it, for free.

 

eBayers on Squidoo! 

Squidoo offers you a chance to get free traffic to your listings. Fast, easy and free. You create a page on Squidoo, talk about your background, why people should buy from you, and spotlight your bestselling or newest eBay items. Then, if you made a page worth reading, the search engines find you and the public finds you and it all leads to more buyers and more sales.

 

CafePress Headquarters on Squidoo 

Learn how to promote your favorite CafePress products on Squidoo. Make a lens about your shop. Sell more stuff. Click Here to visit the Squidoo CafePress Headquaters!

 

Ink City, Squidoo's Tattoo & Body Art Community! 

INK CITY is Squidoo's Body Art Community! You can be into tattoos, piercing, branding, scarification, corsetry, fancy fingernails, body sculpting, wacky haircolors or you can just be a fan of the people who are into those things.

Lensmaster relache is the Ink City moderator. Check out her awesome lenses.

 

PhotoPhights 

PhotoPhights is the hot new community for Photo-FaceOffs! Put together a lens full of your favorite Flickr pics--on a SINGLE topic--and let people vote for the very best one on all of Flickr. What's the CUTEST puppy pic? The awesomest city shot? The most moving sunset? We're talking Best in the World here, people. You've got the power. Set up a Phight today.

 

People Who Matter 

People Who Matter is sort of like Wikipedia, but about bloggers and others that have something to say. Use this Squidoo community to profile your favorite influencer. Add a feed from their blog, some of the books they admire (or have written) and write your own profile. And yes, it's totally fair game to write about yourself!

 

Squidoo Co-Branding Poll 

Loading poll. Please Wait...

Co-Branding Wish List 

Add you co-branding wish right here.

SquidFood

For cooking & food lenses14 points

SquidEarth

Go Green!11 points

SquidZoo

A place for all the animal lenses!9 points

SquidPets

Pet Showcase. Not generic pet info, but on specif more...5 points

Squidaunaturel

For all natural squids who are into health and nat more...5 points

Squidpcode

Like Squidzippers but for Uk squidders4 points

SquidHistory

About an event or period in our history.4 points

SquidArt

For art focused lenses.4 points

SquidLyrics

3 points

SquiDownload

For all the lenses that are deal with downloading2 points

SquidCanada

Squidzippers for Canadians eh. Or call it SquidPo more...2 points

SquidKids

SquidKids - Lenses made for the child or child at more...2 points

SquidMyth

Mythology and folklore2 points

SquidFriends

For all the those who have favored your many lense more...1 point

SquidContest

For lenses offering contests/highlighting particul more...1 point

SquidGames

For us gaming freaks to create video game related more...1 point

SquidQuilts

Where quilters can piece together their lenses1 point

SquidEtsy

For shoppers and sellers in the Etsy community1 point

SquidChristmas

For all holiday season lenses1 point

SquidForHer

a page specially for females. hope you could choos more...0 points

Books About Co-Branding 

Co-branding: The Science of Alliance (Macmillan business)

Amazon Price: (as of 07/10/2009) Buy Now

Branding Logos & Marks (Design)

Amazon Price: $70.00 (as of 07/10/2009) Buy Now

Advertising and Integrated Brand Promotion

Amazon Price: $169.56 (as of 07/10/2009) Buy Now

Books by Head Squid Seth Godin 

Purple Cow: Transform Your Business by Being Remarkable

Amazon Price: $13.62 (as of 07/10/2009) Buy Now

Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas

Amazon Price: $17.13 (as of 07/10/2009) Buy Now

Word of Mouth Marketing: How Smart Companies Get People Talking

Amazon Price: (as of 07/10/2009) Buy Now

The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

Amazon Price: $10.15 (as of 07/10/2009) Buy Now

Guestbook 

Tiffany wrote...

Thanks for this lens! Very helpful!

ReplyPosted July 05, 2009

LoKackl wrote...

This lens is an example of me realizing I probably need to ask fewer questions and read more lenses. I've been confused about how to find what I now know are co-brands. Thanks so much for so much info!!

ReplyPosted June 18, 2009

2Eklectik wrote...

Thank you for all the great information!

ReplyPosted June 04, 2009

boutiqueshops wrote...

Wow! I've been wanting to know about these and Bonnie had the *ultimate* lens! Thanks so much! favorited!

ReplyPosted May 18, 2009

MsSnow4a wrote...

Bonnie, thisis great I am learning lots of cool things.

ReplyPosted May 15, 2009

 
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About Me 

Lensmaster bdkz, aka Bonnie D., has been a member since February 17 2007, has rated 4,368 lenses, favorited 239, and has created 386 lenses from scratch. This member's top-ranked page is "Zazzle 101 ... How to make a profit on Zazzle". See all my lenses

My Bio

Bonnie is a Giant Squid Community Organizer and Head RocketMom here on Squidoo. Interested in being a Giant Squid? Click Here to find out how! Because you CAN be a GIANT!

She is also a digital artist, blogger and writer from Cleveland, Ohio. She loves Sociology, Pop Culture, the news, people, genealogy, 80's music and observing human nature. She hates cooked broccoli, ignorance, people who speed, smoking and crooked politicians.

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