Who Am I?
I have been working for nearly 20 years to help companies integrate environmental thinking into their operations in a way that aligns environmental and business goals. I've helped some of the world's largest companies develop and implement their environmental strategies, and helped small clean-tech start-ups build business plans and markets. Here are some of my favorite resources -- some created by me, most by others -- that can help you learn what's going on and stay in the loop.
My Latest Book
Strategies for the Green Economy
My newest book brings together stories and insights from my two decades of work in green strategy and marketing. It tells stories of some of the world's largest companies' efforts to be seen as green -- some successfully, others less so -- and the opportunities and challenges companies encounter. Lorraine Bolsinger, VP of Ecomagination at General Electric said "Strategies for the Green Economy joins big-picture perspective with ground-level practicalities in ways that will challenge and inspire even the most skeptical executive."
Strategies for the Green Economy: Opportunities and Challenges in the New World of Business
Amazon Price: $18.45 (as of 07/12/2009) 
Best Sustainable Business Blogs and Sites
- GreenBiz.com
- I created this site in 2000 and believe it's the ultimate resource on business and the environment. You'll find thousands of articles, tools, case studies, jobs, and more -- all free. Sign up for the free weekly e-newsletter.
- Clean Edge
- I co-founded this research and publishing company on clean energy and clean technology, including solar, wind, and fuel cells. You can get daily news here on clean-tech developments and sign up for a free monthly e-newsletter.
- WorldChanging
- This is the leading blog on positive solutions in technology, business, and society, written by 20 or so leading thinkers in the field.
- Two Steps Forward
- This is my personal blog, offering regular essays on trends and developments in the world of sustainable business, green marketing, and clean technology. The blogroll on this site will lead you to 25 or so other worthy blogs.
- ClimateBiz
- Want to learn how your company can measure, track, and reduce its greenhouse gas footprint -- that is, its contribution to global climate change? ClimateBiz offers news, tools, and best practices for companies seeking to be climate leaders.
- GreenerBuildings
- This is the ultimate resource for owners, developers, and managers of commercial real estate trying to be greener. And not just to "save the earth." This is about running more efficient, productive, and healthful buildings that save money and reduce illnesses among occupants.
Blogs I'm Tracking
There's lots more where these came from. For the complete list of blogs focused on sustainable business and clean technology, check out my blogroll at makower.com.
- Cleantech Investing
- Rob Day and colleagues have the best intelligence on who's making what bets on clean-tech companies.
- Gristmill
- Gristmill is always a fun way to see what the enviro community is doing, thinking, and laughing (and anguishing) about.
- Treehugger
- Treehugger's got the dope on the newest, coolest green products and ideas.
- Triple Pundit
- The MBAs who collectively write this are full of good insights about where the world of sustainable business is going.
- China Watch
- The World Resources Institute's download on China and sustainability -- a good perspective of the tail that's wagging the dog, environmentally speaking.
- Ideal Bite
- The two entrepreneurs who run this call it "a sassier shade of green," and it is.
Two Steps Forward
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