The job campaign

There is something wrong when you apply for employment and a software program (not a person) rates your qualifications, communicates those qualifications to a perspective employer and does not bother to inform you of your grade. There is something wrong when you can go online to a government-run job site and find out everything about positions you have already applied for, but WHO wanted you to apply (the employers). There is something wrong when you are at a government-run operation and prohibited by software from visiting sites that the service itself tells you are seeking employees.

Governmental bean counting is not enough. Transitional re-employment should not be "a numbers game." While our government should pay for programs to help individuals find employment to facilitate the survival of our society as a whole, it SHOULD NOT impose programs that devalues an individual's reputation and wastes his or her most valuable, non-renewable asset....time.

People are more than numbers. People seeking employment need to be treated with dignity and respect. From now on the government needs to require that applicant-tracking software programs at the very least inform job-seekers who use it of the grade it gives them. Better yet, it should provide a venue through which job-seekers can respond to any negative assertions by the software. From now on every commercial and governmental job-placement agency that provides computer access needs to allow applicants FULL ACCESS to his or her own records and websites offering employment opportunities. All this counter-productive activity against job-seekers needs to cease.

What do you believe? You are cordially invited to contribute to the three polls listed below. Please vote your conscience. Feel free to check the results after you have cast your vote. Do not hesitate to share your specific thoughts with a comment. (Please know this Squidoo lens is being shared with governmental agencies to facilitate major change in a positive way regarding the current unemployment crisis facing the United States and the world in general.)

Go to Squidoo.com and open up a FREE account. Then, create a Squidoo lens (web page) using your name to identify it. Want to see an example? Visit Lamar Morgan's Work.

Now, tell others where your online resume' is located and ask them to do you two favors. First, ask them to take a look at your resume' to become familiar with your accomplishments and skills. Second, ask them to send you a letter of endorsement as an email attachment. Print out four of those letters (I recommend you print using flourescent colored paper to get wide-eyed attention). Include those four letters in a single envelope to the CEO of your choosing with a cover letter. Cost in postage? Just 49 cents. DO NOT send a resume' in this mailing. Let the company that is the focus of your campaign call you and request it. Remember, the top priority here is to get YOUR MESSAGE in the mind of the decision-maker. It is NOT to get your resume' - a piece of paper with printed information on it - in a file drawer. Having a resume' in a file drawer is nothing more than "factory protocol." It can always come later.

Once you post your resume' to Squidoo, you will want to add that website link to the Job campaign train module at the bottom of this page.

Want to create clever "buzz" in the marketplace NEAR your prospective employer? It may not be enough to send four letters of endorsement to a CEO in a single envelope. It may not be enough to put that CEO's business on Foursquare. If none of that is enough, consider participating in a Sparkler ad campaign. To be a participant, you will need to purchase a slanted acrylic sign holder w/business card tray. You will also need to purchase 30-page sheet labels and place the web address - www.budurl.com/Sparklers - on the back of your business cards (or even the business cards of others). Then place all those cards in the business card tray of the sign holder.

You will also need to create a question for which YOU are the answer and then provide a detailed defense of why YOU are the answer to that question. Then, send both the question and the answer to Synergistic Business Maketing. When the Sparkler ad is created, a copy of it will be sent to you for placement in the sign holder via email attachment. Print it out and place it in the sign holder. Then, take the sign holder and have it on display at the storefront near the employer you are trying to impress. In fact, contact the employer and inform them the display is there. The fact you are reaching out to them in ways no one else bothered to do may be just what they need to realize that you are indeed a linchpin and they need you on their team.

Whether you need business mentoring or other business-related services - including cost-effective promotion, web design, SEO, photography or video - consulting with a "goto" person is a good idea. Why? Because wikinomics works. The mutually collaborative mindset is the cost-effective, efficient approach. Find out for yourself. Visit Synergistic Business Marketing and make an appointment to speak with me.