Print Advertising

Pizza menus are absolutely critical to the success, growth, and profitability of your restaurant. Many small business owners use full color menus as their primary method of marketing with great results. If you want to generate revenue quickly, find new customers before they become loyal to other local restaurants, and combat the marketing efforts of the chains in your area - you should carefully read this guide and develop a pizza menu marketing campaign of your own.

Menu Items
*Categorize menu items by type: Pizza, Pasta, Salads, Subs, Beverages, etc
*food categories in order: Appetizer - Soup - Salad - Entrée - Dessert
*Include a section on your menu for "Extras" such as bread sticks, extra cheese, etc.
(This is a great way to increase sales and generate extra revenue on each order)
*Add some personality to your menu with specialty items
*Clearly list customer options for each category
(ie: Club sandwiches served on choice of white, wheat, or rye)
*Use mouth-watering images of food items for each category when possible
(It's a good idea to use images of your menu items as a background graphic)

Pricing
*Group your menu items into categories so that you can make pricing decisions
*Adjust pricing for each menu item depending on volume and profit
(Once you know what an item costs to make, you subtract the cost from the selling price and you have the gross profit for each item on your menu)
*Never use "..." leading up to pricing - this makes your menu look like a price list
*Never use "$" signs on your menu - simply place the cost after the item description
(This shifts the customer's focus from the price to the food item)

Images
*Images should always be saved in high-resolution
*Use images that are 300dpi whenever possible
*Make sure you use original images or images that are not copyrighted
(you can find millions of inexpensive royalty-free images at www.istock.com)
*Always hire a graphic designer unless you are experienced in design

Always print with www.taradel.com/pizzamenus

Print Advertising - Strategic Planning
You can increase the effectiveness of your print advertisements by taking a little time to plan out your goals for each ad. For example, a restaurant flyer is a great way to attract new business and immediately generate sales - but is that all you really want from your ad? Wouldn't you also like to know what areas your ad was most successful in, which product is the most appealing, and what to do better next time? Here are a few tips to do get more from your print advertising:

*Include coupons that are exclusive to each ad you distribute (by zip code) and make sure to track the results as customers respond
*Offer customers multiple "specials" - find out what they want
*Include a short survey on your advertisement - if your customer brings it in when they make a purchase - give them a free item

Effective Design
Effective design can mean many different things, many of which depend upon your customer's interests, affiliations, likes, and dislikes. However, it is usually worth your while to contact a graphic designer or print advertising specialist before you print and circulate thousands of advertisements. Additionally, keep an eye out for print ads from your competitors. You may find some great design ideas or learn from what they are selling to customers in your area. For more help with graphic design call Taradel today - we'll get you started.

Newspaper Inserts - Smart Advertising
Here are some facts about the power of print inserts and newspapers:

*Paid-for circulations grew 1.9 percent over 12 months and 8.7 percent over five years. When free newspapers are added, global circulation grew 4.3 percent year-on-year
*Free daily newspaper circulation has more than doubled over five years, to 40.8 million copies a day
*More than 1.4 billion people now read a newspaper daily
*Paid-for daily titles surpassed 11,000 for the first time
*Print is the biggest advertising medium in the world, with a 42 percent share. Newspapers alone are the second largest, with 29.4 percent of global advertising spend
*Advertising revenues have risen 4 percent in 12 months and 15.6 percent over the past five years
*More than 6 billion US dollars have been invested in newspaper printing and production equipment in the last 18 months

*Source: World Association of Newspapers annual World Press Trends report