Ted Nicholas

Many people in direct marketing consider Ted Nicholas the grandfather of traditional direct marketing. Ted's original ideas have made him one of the greats in the field. He has been selling products offline for the last thirty years. If you pick up any magazine or newsletter you have a great chance of either seeing one of his original ads or at least one of his students using his techniques.

Even an complete novice would understand his ideas since Ted explains in great detail how each and every process works. In his books over the years he has described hundreds of original direct marketing ideas that have (on some level) changed the way that every direct marketer on the earth views mail order.

While Nicholas has not yet moved on to the information superhighway, he is such a master that you should not miss reading some of his work.

From the success of "How To Form Your Own Corporation Without a Lawyer for Under $50" Ted was able to build his own publishing company called "Enterprise Publishing Company," eventually leading to 14 other best-selling business books. He also created an incorporating service company which he called "The Company Corporation" (TCC). TCC grew to become the largest incorporating company in the world.

In 1991, Ted sold Enterprise Publishing and The Company Corporation and retired. That didn't last long however. After less than a year he decided retirement was not for him.

Around that time he started getting calls from business owners who knew of Ted's successful track record, asking for marketing help. Ted decided this would be something he would enjoy. So he started helping other businesses by consulting, conducting seminars and other speaking engagements.

Today, Ted is not only a successful international speaker and author, he is also an expert marketing consultant, and one of the most successful and highest paid copywriters in the world.

Ted is a man who talks the talk and walks the walk. He is not only incredibly generous to share his business knowledge. But he is also a man of sincere integrity and honesty.

It is within the pages of his books, newsletters, special reports, CD's and DVD's where Ted really gets the opportunity to give back to the world.

There is nothing that gives Ted more satisfaction than when he receives a rags-to-riches success story from one of his many mentees who have studied all of his material inside and out. Many have gone on to make millions of dollars, all as a direct result of studying Ted's business principles.

What about you? Are you ready to begin your road to greater success? Your own first step is to build your knowledge. And we can help you do that better than anyone in the world.

Clients of Ted Nicholas
Nightingale-Conant - This company, run by Vic Conant, is the largest personal development marketer in the U.S. and UK. Ted created a successful new method of preparing catalogues which changed the marketing culture. The company considers his work the "Marketing Bible" and does not make a marketing move without using Ted's strategies.

GreenPower - This organization, founded by Dr. Reinhard Hittich and located in the Netherlands, develops and markets nutritional products throughout Europe. With Ted's guidance and copy (Ted writes 100% of the copy), GreenPower has become the fastest growing company in Europe. Ted also trains the employees of the call center on the latest upselling techniques.

Amazon Herb Company - This fast growing network marketing company distributes fresh herb products grown in the Amazon Rainforest. Ted has been a shareholder and marketing adviser to John Easterling, the President since 1998. Easterling says, "I attended Ted's seminar in 1998 and have been influenced by his work every since. Ted is a genius with words, a brilliant strategist and undoubtedly the most successful direct marketer in the world."

Georgetown Publishing Company - This newsletter publishing company was founded and run by Dan Levinas in Georgetown, located in the Washington D.C. area. Ted advised the founders and marketing, wrote copy (also helped the organization become a specialist in "tearsheet" mailings, which were sent in large six-figure numbers.

EAS (Experimental and Applied Science) - Bill Phillips founded this unusual organization, which became the largest marketer of sport supplements in the U.S. Bill has also trained many celebrities in bodybuilding including Sylvester Stallone and Demi Moore.Ted wrote successful copy for the magazine Muscle Media.Ted also helped the founder, Bill Phillips, plan and structure his New York Times best-selling book, Body for Life, with over 3,000,000 copies in print.

Verlag Norman Rentrop - Founded by Norman Rentrop and located in Bonn, Germany, this organization is one of Germany's most successful publishers with over 250 employees. The company publishes newsletters serving many markets including entrepreneurs, executives, travelers, hobbyists and health enthusiasts.

Ted has written many successful mail packages and advised on a variety of marketing matters.

Hilite Publishing - This organization, located in London was founded by a very successful entrepreneur, Mike Chantry. The company specializes in products for entrepreneurs as well as horse racing enthusiasts. In addition, Hilite is one of the leading marketers of mailing lists in the United Kingdom.

Ted has advised the company on many marketing matters for several years. Mike Chantry says: "One of Ted's headlines alone doubled sales for this very successful product."

Marriott Corporation - Well-known owner and operator of hundreds of hotels worldwide, Marriott is also a developer of high-quality timeshare projects.Ted was retained to train the sales staff in Marbella, Spain, the largest and most successful Marriot timeshare project. Immediately following the training, sales increased more than 50%.

Agora Publishing - This highly successful direct marketing company founded by Bill Bonner has publishing interests internationally, including the U.S., UK, France, Germany, and Poland.

Ted was retained to train over 100 members of the editorial staff in the London office. The task: To create a more marketing-oriented headline and copy style. In addition, Ted has consulted in space advertising markets.

Success Development International - Ron LeGrand, the well known public speaker and real estate entrepreneur, is the founder of SDI. For several years Ted served on the company's Board of Directors and consulted on numerous ad campaigns including TV infomercials, space ads, direct mail and the Internet.

Dearborn Financial Publishing - Located in Chicago, this very successful trade publisher specializes in books for the real estate, entrepreneurial, and investor markets. Ted provided marketing consulting services to Dearborn for several years.

Fischer Publishing Company - Bill Fischer, founder of the company and now retired, created a successful company specializing in health books in the alternative medicine field. Ted created direct mail for several titles, the more successful of which is still selling today: How to Fight Cancer and Win. The sales letter Ted created has been mailed in the millions and is still being used today, ten years after it was first mailed.

Exerstik Corporation - This unique company developed a unique exercise device which can help athletes, consumers or anyone build strong wrists. It has been endorsed by world-class athletes including golfer, Tom Kite, and tennis player Martina Navratilova.

Ted wrote a successful space ad for the company.

Marva Collins - T.V. personality, best selling author, asked to be Secretary of Education by three presidents, and perhaps the world's best teacher. Marva is known for exciting young four and five year old students so much about education, they enthusiastically learn Shakespeare.

Ted helped Marva plan and outline her new book.

Peter Thomson is England's best known motivational speaker. He also markets a highly successful monthly program which features many of the world's best known people in the business marketing and self-help field. The tape program is called The Achiever's Edge.

Ted has been a frequent guest on The Achiever's Edge and has provided marketing counsel and advise on Peter's products and services.

Stuart Goldsmith - Stuart is one of the UK's most famous best-selling authors. He has written numerous books, including The Midas Touch. He is also one of the world's best copywriters and has attended Ted's seminar programs.

Ted has provided marketing feedback and critiques on numerous successful direct mail offers created by Stuart.

Investor's Hotline - Entrepreneur Joe Bradley launched a popular monthly tape service for investors. Featured guests were the world's top investment gurus. They included John Templeton, Doug Casey, John Pugsley and Mark Skousen.

Ted wrote a successful space ad and sales letter for Investor's Hotline.

Mark Joyner is one of the early Internet pioneers who has become a hugely successful millionaire.

Joyner says:

"I've had the privilege of publishing and working with some of today's best business minds.

However, as a direct marketer, copywriter and business consultant, Ted is in a class by himself. He's an authentic genius.

Naturally, without even trying, his personal letters to me are packed full of brilliant marketing wisdom"

Ted Nicholas is a legendary marketing mastermind.

He believes that words not numbers are the true
currency in business, and he is living proof that
words can change lives.

Ted started his first business at the age of 21.

He had just $800 in savings and was $96,000 in debt.

By the time he was 25 he was a millionaire.

At 29 he was awarded the title "Entrepreneur of
the Year" at the White House and he since has
founded and sold 23 companies.

The first book he wrote took 1 year to finish
but it was rejected by nine publishers.

Instead of giving up he decided to sell it directly
himself and that decision started a publishing empire.

He has since written 14 bestsellers and sold more
than 3 million copies of his own books.

He is known as the copywriter's copywriter.

He famously wrote a single one-page ad that netted
over $1million in sales and he sold $4billion of
products and services in 49 separate industries.

Isn't There a lesson to be learned here?

The Company Corporation -
Largest incorporation company in the world with over 300,000 clients.

Entrepreneur Publishing Company-
One of Americas most successful publishers specializing in books for entrepreneurs and business executives.

Nicholas Direct Inc.-
Direct marketing organization conducting The Ted Nicholas Seminars internationally and distributor of books, tapes, and home study programs.

Peterson's House of Fudge -
Manufacturers of confectionery and ice cream products which grew to 30 shops in six U.S. states.

Fountain Fresh Fudge -
Franchisor of homemade fudge in 77 flavors which produced products before the eyes of consumers.

Entrepreneurs of America -
An organization with 265,000 members which provided business services such as low-cost insurance and travel, and also included lobbying for the rights of entrepreneurs with the Federal Government.

University for Entrepreneurs -
Publisher of educational materials for entrepreneurs.