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Teleseminars, are they a wise business choice?
By Kathleen Gage
Teleseminars are one of the most incredible ways to build customer loyalty, provide incredible value, position yourself as an expert and make fantastic revenues. The fact is, there are many experts for which teleseminars are the cornerstone of their business and marketing model.
To optimize your effectiveness (and revenues) with teleseminars, or any aspect of your product or service offerings, you not only need to know how to develop a great teleseminar you also need to know who is interested in your information, how to market your offerings and how you will sell.
Let's begin with foundation. In virtually any marketing course, a primary area of discussion is defining your target market. Without knowing specifically who your market is, it is difficult to develop products and services your customers will be interested in and be willing to pay for.
Here are a few considerations.
Who is your market?
What do they want and need?
What is their most challenging problem that you have a solution for?
What keeps them awake at night?
Is your expertise what they are looking?
A consideration many people never take into account is, "Who do you ideally want to do business with?"
Start from the space of, "There are qualities I look for in my clients that will enhance our working relationship."
After all, you will be putting time, energy and effort into any working relationship. Why not make them the most enjoyable relationships you can?
This is just the beginning. The challenge many professionals have is they have not taken the time to identify who wants and needs what they have to offer, but who they ideally want to work with.
Without knowing this you may drastically miss the mark. Take time up front to do your homework so that you will benefit your market over the long run and have a great time doing so.
To learn more about effectively using the Internet to generate great revenues go to http://www.streetsmartsmarketing.com/free-ebook.htm to access the FREE ebook The
Truth About Making Money on the Internet.
Copyright © Kathleen Gage All Rights Reserved
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Teleseminars - do you know which to offer your market?
by Kathleen Gage
Unfortunately, many people set about to launch a teleseminar without a solid plan in place. One of the first considerations (beyond who your market is) would be to determine what type of teleseminar to offer.
Types of teleseminars you can offer are:
* Preview calls
* FAQ calls
* Expert interviews
* Paid sessions
* Free sessions
* Corporate trainings
* Open to the public
* Private sessions
* Membership benefit sessoins
* Affiliate training calls
Many experts prefer a preview call as a way to introduce paid teleseminar programs as well as an introduction to their other products and services.
A preview call is just what it sounds like; people get a taste of what a paid course will be about.
However, to have a successful preview call, you need listeners, a content driven call and a plan on what you will be selling on the backend.
Regardless of the type of teleseminar you host or participate in, many of the steps to create and develop one will be similar. However, how you promote a session is determined by whether it is open to the public, free, fee based or used as an added value tool for existing clients.
Kathleen Gage is an Internet Marketing Advisor for spiritually minded speakers, authors, coaches and consultants. Get Gage's FREE eBook, The Truth about Making Money on the Internet at
http://www.themarketingmindset.com
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