Thanks Seth Godin
Ranked #7,383 in Squidoo Community, #442,539 overall
A Thank-You to Squidoo's Founder
Contents at a Glance
About Seth
According to his biography, Seth's earliest fascination was with a short-wave radio his grandparents bought for him. In an interview with UXPioneers Seth recalls that talking to people without the use of wires felt like "magic".
Aged 14, Seth took his first steps into entrepreneurship printing Biorhythm at the local University, and selling them for $30 each. At 16, Seth founded the High School Ski club and took a a group of 50 - 60 children to ski by his house in Buffalo every week. Around this time Seth is also known to have worked at a fast food outlet, before dropping 3 plates in one shift, and in media sales.
Godin graduated from Tufts University in 1982 with a degree in computer science and philosophy. He later claims to have abused a major loophole in the system to skip difficult engineering classes in favour of philosophy. Seth earned his MBA in marketing from Stanford Business School. From 1983 to 1986, he worked as a brand manager at Spinnaker Software. For a time Seth commuted every week from California and Boston to do both his new job and complete his MBA.
After leaving Spinnaker Software in 1986, Seth became a book packager. It was in the same offices that Seth met Mark Hurst, and founded Yoyodyne. After a few years Seth sold the book packaging business to his employees and focused his efforts on Yoyodyne, one of the first online marketing companies. It was with Yoyodyne that Seth came up with the concept of permission marketing.
Seth sold Yoyodyne the company to Yahoo! in 1998. As a part of the sale to Yahoo!, Godin became Vice-President of Permission Marketing at Yahoo!. For a period of time, Godin served as a columnist for Fast Company and in late 2005, Godin founded the "recommendation network" website Squidoo.
Sales and Success
Godin's book Free Prize Inside was a Forbe's Business Book of the Year in 2004. In its first two years of release alone, Purple Cow sold over 150,000 copies and more than 23 printings. The Dip was a Business Week and New York Times bestseller.
Viewpoints
Godin combines three elements in his writings. First, the end of the "TV-Industrial complex" means that marketers no longer have the power to command the attention of anyone they choose, whenever they choose. Second, in a marketplace in which consumers have more power, marketers must show more respect; this means no spam, no deceit and a bias for keeping promises. Finally, Godin asserts that the only way to spread the word about an idea is for that idea to earn the buzz by being remarkable. Godin refers to those who spread these ideas as "Sneezers", and to the ideas so spread as an "IdeaVirus". He calls a remarkable product or service a purple cow. Yahoo! currently has a model of a purple cow in the lobby of its Sunnyvale campus.
Advertisements on TV and Radio are classified as 'interruption marketing', which interrupt the customer while he is doing something of his preference. Godin introduced the concept of "permission marketing" where the business provides something of value to the customer and thus obtains his permission and then does marketing.
Godin and his wife Helene live in Westchester County, New York. Helene is Corporate Counsel at Audible.com
Seth Godin Action Figure
* Hard vinyl action figure
* Comes with a FREE Little Booklet of Marketing Secrets, featuring surefire tips and techniques from S
* Marketing genius and famous blogger
Seth Godin Marketing Guru Action Figure
Amazon Price: $8.99 (as of 02/16/2012)
Product Description
Imagine having your own personal marketing guru you can go to for advice and guidance. You could pay millions of dollars for consultants, but why not just get the Marketing Guru Action Figure? It's rumored that if you want insight into what your customers want and how they'd like to be communicated with, you can rub Seth's bald head and the answer will become clear.
Permission Marketing
Hardcover: 256 pages
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
Amazon Price: $9.79 (as of 02/16/2012)
Purple Cow
Hardcover: 160 pages
Purple Cow: Transform Your Business by Being Remarkable
Amazon Price: $7.00 (as of 02/16/2012)
From Publishers Weekly
The world is changing ever more rapidly, and the rules of marketing are no different, writes Godin, the field's reigning guru. The old ways-run-of-the-mill TV commercials, ads in the Wall Street Journal and so on-don't work like they used to, because such messages are so plentiful that consumers have tuned them out. This means you have to toss out everything you know and do something "remarkable" (the way a purple cow in a field of Guernseys would be remarkable) to have any effect at all, writes Godin (Permission Marketing; Unleashing the Ideavirus). He cites companies like HBO, Starbucks and JetBlue, all of which created new ways of doing old businesses and saw their brands sizzle as a result. Godin's style is punchy and irreverent, using short, sharp messages to drive his points home. As a result the book is fiery, but not entirely cohesive; at times it resembles a stream-of-consciousness monologue. Still, his wide-ranging advice-be outrageous, tell the truth, test the limits and never settle for just "very good"-is solid and timely.
Copyright 2003 Reed Business Information, Inc.
The Big Moo
Hardcover: 208 pages
The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
Amazon Price: $6.84 (as of 02/16/2012)
Meatball Sundae
Hardcover: 256 pages
Meatball Sundae: Is Your Marketing out of Sync?
Amazon Price: $3.25 (as of 02/16/2012)
Meatball Sundae is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don't.Godin doesn't pretend that it's easy to get your products, marketing messages, and internal systems in sync. But he'll convince you that it's worth the effort.
If You're Clueless
Paperback: 208 pages
If You're Clueless about Starting Your Own Business
Amazon Price: $2.67 (as of 02/16/2012)
Product Description
Tired of the corporate rat race? This Clueless book is aimed at people who want to know what it takes to get a small business up and running.
This book is packed with sidebars, tips, charts, checklists and resources. This comprehensive guide will help even the most clueless would-be entrepreneur find answers to such key questions as: Are you meant to be a business owner? What do you need to succeed? How do you get started?
Survival Is Not Enough
Survival Is Not Enough: Why Smart Companies Abandon Worry and Embrace Change
Amazon Price: $1.94 (as of 02/16/2012)
Unleashing the Ideavirus
Paperback: 240 pages
Unleashing the Ideavirus
Amazon Price: $7.95 (as of 02/16/2012)
Small is the New Big
Hardcover: 352 pages
Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas
Amazon Price: $3.49 (as of 02/16/2012)
Word of Mouth Marketing
Word of Mouth Marketing: How Smart Companies Get People Talking
Amazon Price: $13.96 (as of 02/16/2012)
The Dip
The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
Amazon Price: $5.58 (as of 02/16/2012)
If You're Clueless...
If You're Clueless About the Stock Market and Want to Know More
Amazon Price: $10.00 (as of 02/16/2012)
All Marketers Are Liars
All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Amazon Price: $7.89 (as of 02/16/2012)
Free Prize Inside/Purple Cow
Free Prize Inside / Purple Cow
Amazon Price: $4.25 (as of 02/16/2012)
Bootstrapper's Bible
The Bootstrapper's Bible: How to Start and Build a Business With a Great Idea and (Almost) No Money
Amazon Price: $56.23 (as of 02/16/2012)
The Big Red Fez
Paperback: 112 pages
The Big Red Fez: How To Make Any Web Site Better
Amazon Price: $5.60 (as of 02/16/2012)
Tote Bag For Carrying All Your Seth Godin Books
Canvas Tote Bag Pink " I Love Seth " Name
Amazon Price: $7.99 (as of 02/16/2012)
* New & Cool!
* High-quality
* Great Gift
* Natural cotton canvas fabric
* Measures 15" x 18" x 6"
If You Love Seth!
Seth Godin Speaks
Seth's Blog Here
Seth on CafePress
Seth on eBay
Any Comments?
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smithlights
Jun 25, 2011 @ 10:26 pm | delete
- Which is your favorite Seth Godin book?
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JanaMurray
Sep 12, 2009 @ 8:08 am | delete
- Thanks for the opportunity to use such a powerful online marketing tool. All the best...
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simplegirl
Jun 8, 2009 @ 2:04 pm | delete
- Seth has amazing insight in the blog/web world. His books seem to explain the next big thing just as the next big thing is happening. Its astounding. I'm sold. Oh, and I'm jealous too, and of course thankful for his willingness to share his wisdom.
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tandemonimom
Dec 31, 2008 @ 1:12 pm | delete
- My thanks too, Seth! I've started so many blogs and they never panned out, but my Squidoo-mojo (hmm, Squimojo?) is going strong! I love being able to express myself this way! Oh, and the Seth doll - TOO FUNNY! 5*
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grandma_deal
Nov 13, 2008 @ 9:23 pm | delete
- Very interesting. Squidoo is fun and much more. I'm glad to have found it.
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CleanerLife
Oct 7, 2008 @ 1:48 pm | delete
- Thanks, Jeannie!
Up to now, I really hadn't looked into Seth's past, now I need to start reading his books!
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johndilbeck Aug 3, 2008 @ 5:34 am | delete
- This is a great idea for a lens!
I want to add my gratitude for Seth and Squidoo and all it allows us to do, so easily.
Continued success to Seth, Squidoo, our fellow lensmasters, and all readers who visit our lenses.
Act on your dream!
JD
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Jewelsofawe
Jul 29, 2008 @ 11:30 am | delete
- Thank you for this lens on Seth Godin. It is interesting to know about him.
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GypsyOwl
Jul 26, 2008 @ 7:44 am | delete
- Thank You Jeannie and Thank You Seth Godin!
Finding Squidoo was an answer to my prayers as well. This is a place where I can work from home, consolidate all of my creativity, and raise money for Covenant House charity. 5*FAV and lensrolled to my 'Why I Love Squidoo' lens.
Where else can you become a team member and work toward your goals right from the comfort of your own desk at home?
This has allowed me to continue my education, express my work, and meet exceptional people in the process.
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Michaud68
Jul 26, 2008 @ 7:35 am | delete
- Nice Lens
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Tiddledeewinks
Jul 25, 2008 @ 8:38 pm | delete
- And thanks to you Mark-Nehs for stopping by my lens! I'm addicted to Squidoo now!
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Mark-Nehs
Jun 29, 2008 @ 1:35 am | delete
- I want to share my gratitude for Seth as well. Thanks Seth (and thanks Jeannie)
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Free Cell Phones
More Lenses You Might like
More Great People Lenses
Even More Great People Lenses
Great Lensmasters to Check Out
Visit Westchester County, New York (and maybe spot Seth)
Satllite TV~FREE
Index of Contents
- About Seth
- Learn More About Seth
- Seth Godin Action Figure
- Permission Marketing
- Purple Cow
- The Big Moo
- Meatball Sundae
- If You're Clueless
- Survival Is Not Enough
- Unleashing the Ideavirus
- Small is the New Big
- Word of Mouth Marketing
- The Dip
- If You're Clueless...
- All Marketers Are Liars
- Free Prize Inside/Purple Cow
- Bootstrapper's Bible
- The Big Red Fez
- Tote Bag For Carrying All Your Seth Godin Books
- If You Love Seth!
- Seth Godin Speaks
- Seth's Blog Here
- Seth on CafePress
- Seth on eBay
- Any Comments?
- Free Cell Phones
- More Lenses You Might like
- More Great People Lenses
- Even More Great People Lenses
- Great Lensmasters to Check Out
- Visit Westchester County, New York (and maybe spot Seth)
- Satllite TV~FREE
- None
None
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by Tiddledeewinks
Hello world. This is my bio. I'm Jeannie . I sing classic country and some old rock on karaoke. I love fabric and sewing, collecting old cloth dolls... more »
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