That Amazing Resume

It's no big secret we are living in some of the most difficult and stressful times we've seen in years. And today's job market is a killer.

Your resume is an opportunity for you to "sell" yourself into a job interview.

A well written resume can double as a fantastic sales letter and the vast majority of job seekers do not understand this fact.

Here's a example what happens... With 367 people all applying for the same position as you, the pile of resumes and cover letters to sort through was massive, and your application, like 95% of them, was treated like an old newspaper and tossed right into the recycle bin..Why? Because your resume and cover letter did nothing to stand out and grab the attention of the employer!

Everyone's using the same type of resume writing services and reading the same resume books. And they are flooding the desk of the same hiring manager you're trying to reach. The ONLY difference in this huge pile of applications are the peoples' names!

Your Job Hunt Is A Marketing Campaign... YOU Are The Product for sale...And Your Resume Is The Salesperson!

Here are some quotes from a business owner:-

Here's a sad fact: Less than one percent of all the resumes I've reviewed over the years, have ever captured my interest enough where I said to myself, " you better call this person for an interview right now, before it's too late!"

That is a RARITY. You're much more likely to spot 'Big Foot' running through the woods on your next camping trip!

Even when a resume does command attention it still makes employers work way too hard trying to figure out whether they should call this person for an interview.

So I urge all you unemployed people to have a look at this web site below to learn how you can get that amazing RESUME!!!!

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What's wrong with an objective on a resume? The problem with objectives on resumes is that a typical objective is self-centered and self-serving; therefore, it is useless. Instead of an objective, use a power statement.

Let me illustrate what I mean by giving examples of both objectives and power statements. Here is a typical objective, one that HR personnel see on top of resumes all the time:

"Customer Service Representative position allowing me to fully utilize my skills and attributes and providing professional advancement opportunities."

What did this objective tell me? The above objective communicated to me basically nothing but for the sake of this case study here are a few points:
A. The person is looking for a Customer Service position. (No problem with that.)
B. The individual's priority seems to be his/her professional advancement within the organization. (Oops, that's not the way to treat a potential employer. That's not what the company wants to hear. They want to hear how you will BENEFIT THEM, not yourself.)
C. The candidate didn't specify skills and attributes thus didn't give any glimpse into what he/she can do for the company. (Not good because employers want specifics.)
D. Self-oriented instead of employer oriented. (Not good at all.)

Let's translate the same objective into a power statement.

"Award-winning highly accomplished and motivated Customer Service professional with proven track record of rapport-building, resourceful problem-solving and communication skills."

What did this tell me? The power statement communicated to me that:
A. The person is a competent, distinguished (award-winning) Customer Service professional who has excellent working knowledge of his/her trade. (Good.)
B. Has a proven track record of relevant attributes. (Good.)
C. The reader can get a glimpse into how the person could benefit the company as a result of mentioning specific skills and abilities that are necessary to do that particular job well. (Very good.)
D. The power statement is employer-oriented, not focused on self.

Remember, when employers look at your resume, they read it with one thought and one thought only in mind: What Can This Person Do for Us? If you include a self-oriented objective, instead of an employer-oriented power statement at the top of your resume, you will turn off the potential employer before they even get a chance to read your entire resume.

The main difference between the objective and the power statement is that while the objective is self-serving and self-focused, the power statement is employee-oriented and results-focused. Employers only care about results - the results you will produce for them on the job whether it will be saving money, solving a problem or increasing profitability. If you can hint within your power statement in a short and compelling way how you will benefit the company, you are on your way to your interview. Go get them!

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A cover letter like your resume must have that "wow" factor; it is the first opportunity to get the attention of the employer. I have been to a lot of professionals and they have all said you need a cover letter.

The cover letter is like an introduction to the employer with the purpose of the cover letter is to identify your intent to apply for a specific position within their company. It also introduces you to the employer and if written properly will grab the employers attention and therefore they will read your resume. It's another way to market yourself to the employer because as I said in an earlier module you are the product and you are selling yourself to the employer.

I have attached an example of well written cover letter for a Customer Service position.... if the picture is too small to read Click Here! to see full size picture.