The Linchpin Posts

Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide by John Jantsch

Duct Tape Marketing is the small business marketing more...4 points

Duct Tape Marketing is the small business marketing road map - A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses. This guide combines insights gained from over twenty years of successfully working, in the field, with real-life small businesses. There are no theoretical complexities presented in Duct Tape Marketing - just simple, effective and affordable marketing that...4 points

Me 2.0: Build a Powerful Brand to Achieve Career Success by Dan Schawbel

The handbook for surviving and thriving in the digital more...1 point

The handbook for surviving and thriving in the digital age. Highlights include: -An effective 4-step process for discovering, creating, communicating, and maintaining a personal brand. -Expert insight into how blogs, podcasting, and social networks can position individuals to find careers based on their passion and experience. -A complementary website (www.personalbrandingbook.com) with helpful templates for each tool in the personal branding kit (i.e. resume, portfolio, etc.). -Proven advice on...1 point

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly by David Meerman Scott

A completely revised and updated edition of the BusinessWeek more...1 point

A completely revised and updated edition of the BusinessWeek bestseller on effective, modern marketing and PR best practices The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. New case studies and current examples are...1 point

In Search of Excellence: Lessons from America's Best-Run Companies

The "Greatest Business Book of All Time" more...1 point

The "Greatest Business Book of All Time" (Bloomsbury UK), In Search of Excellence has long been a must-have for the boardroom, business school, and bedside table. Based on a study of forty-three of America's best-run companies from a diverse array of business sectors, In Search of Excellence describes eight basic principles of management -- action-stimulating, people-oriented, profit-maximizing practices -- that made these organizations successful. Joining the HarperBusiness Essentials series, t...1 point

Zen Habits: Handbook For Life by Leo Babauta

This handbook is a collection of some of my best a more...1 point

This handbook is a collection of some of my best articles from ZenHabits.net. It provides you with hundreds of tips for improving your life through simplicity, productivity, and happiness. At the request of my readers, I've hand-picked the articles and put them together for you in an easy to read format. When I first started out in my adult life, 17 years ago, it would have been nice if someone I respected had given me a handbook, with all the essential topics covered in a how-to format. It woul...1 point

Ignore Everybody: and 39 Other Keys to Creativity by Hugh MacLeod

Hugh MacLeod's acclaimed blog Gaping Void draws 1. more...1 point

Hugh MacLeod's acclaimed blog Gaping Void draws 1.5 million visitors a month, and his ebook, How to Be Creative, has been downloaded more than a million times. In Ignore Everybody, he expands his thoughts about unleashing creativity in a world that often thwarts it.1 point

Be the Media by David Mathison

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Making Waves: Radio on the Verge by Mark Ramsey

Radio is on the verge all right, but on the verge more...0 points

Radio is on the verge all right, but on the verge of what? Are we on the cusp of a new renaissance, a time of unprecedented excitement and opportunity? Or are we headed, as some naysayers argue, towards an industry-wide twilight? Making Waves argues that it's the former, not the latter. This book can help any broadcaster navigate a digital wonderland of infinite choice and endless competition. Dive in. The water's fine. Let's make some waves.Foreword by Greater Media CEO Peter Smyth.0 points

Drive: The Surprising Truth About What Motivates Us by Daniel H. Pink

Forget everything you thought you knew about how to more...0 points

Forget everything you thought you knew about how to motivate people--at work, at school, at home. It's wrong. As Daniel H. Pink explains in his new and paradigm-shattering book Drive: The Surprising Truth About What Motivates Us, the secret to high performance and satisfaction in today's world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. Drawing on four decades of scientific research on human motivation, Pink expo...0 points

The Happiness Project: Or, Why I Spent a Year Trying to Sing in the Morning, Clean My Closets, Fight Right, Read Aristotle, and Generally Have More Fun by Gretchen Rubin

Gretchen Rubin had an epiphany one rainy afternoon more...0 points

Gretchen Rubin had an epiphany one rainy afternoon in the unlikeliest of places: a city bus. "The days are long, but the years are short," she realized. "Time is passing, and I'm not focusing enough on the things that really matter." In that moment, she decided to dedicate a year to her happiness project. In this lively and compelling account of that year, Rubin carves out her place alongside the authors of bestselling memoirs such as Julie and Julia, The Year of Living Biblically, and Eat, Pray...0 points

Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality by Scott Belsky

Scott Belsky shows why Edison was right when he sa more...0 points

Scott Belsky shows why Edison was right when he said, "Genius is 1 percent inspiration, 99 percent perspiration."0 points

Mad Church Disease: Overcoming the Burnout Epidemic by Anne Jackson

Anne writes not only to help us realize what probl more...0 points

Anne writes not only to help us realize what problems people are facing with religion, but also to provide practical and positive treatment plans.0 points

The Y2K Personal Survival Guide by Michael S. Hyatt

The antidote to fear is preparation. The Y2K Personal more...0 points

The antidote to fear is preparation. The Y2K Personal Survival Guide is designed to help the reader become less fearful about the future by providing the specific steps necessary to prepare for the coming crisis. The book provides a simple, affordable, and comprehensive plan for getting ready.Interspersed in the text are Y2K Prep Tips sidebars giving the reader succinct suggestions and recommendations he can put into practice immediately. The book also contains over 500 internet links and key su...0 points

Finding Your Own North Star: Claiming the Life You Were Meant to Live by Martha Beck

"Explorers depend on the North Star when there more...0 points

"Explorers depend on the North Star when there are no other landmarks in sight. The same relationship exists between you and your right life, the ultimate realization of your potential for happiness. I believe that a knowledge of that perfect life sits inside you just as the North Star sits in its unaltering spot."Martha Beck has helped hundreds of clients find their own North Star, fulfill their potential, and live more joyfully. Now, she shares her step-by-step program that will help...0 points

The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield

DO YOU: · dream about writing the Great American Novel? more...0 points

DO YOU: · dream about writing the Great American Novel? · regret not finishing your paintings, poems, or screenplays? · want to start a business or charity? · wish you could start dieting or exercising today? · hope to run a marathon someday? If "yes," then you need%u2026THE WAR OF ART Now, in this powerful, straight-from-the-hip examination of the internal obstacles to success, bestselling author Steven Pressfield shows readers how to identify, defeat, and unlock the inner barriers to creativit...0 points

Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur by Pamela Slim

Despite grim headlines about the economy, you DON'T more...0 points

Despite grim headlines about the economy, you DON'T have to stay in a job you intensely hate. There's a better opportunity waiting out there, and escaping from cubicle nation is easier than you think. Pamela Slim spent a decade traveling all over the country as a self-employed trainer for large corporations. She was surprised to find that many of the most successful employees at these companies harbored secret dreams of breaking out to start their own business. They would pull her aside after a....0 points

Citizen Marketers: When People Are the Message by Ben McConnell, Jackie Huba

""A solid... insightful explanation of how more...0 points

""A solid... insightful explanation of how the Internet has armed the consumer-which is to say, everyone-against the mindless blather of corporate messaging attempts. Drop everything and read this book.""-The Wall Street Journal The woman next to you in the coffee shop, typing madly on her laptop, just might be determining the ending to next year's block-buster film or how quickly the hottest new PDAT hits store shelves.  In homes, dorm rooms, waiting rooms, planes and trains arou...0 points

Style Statement: Live by Your Own Design by Danielle LaPorte, Carrie McCarthy

STYLE STATEMENT is an inspiring take on the power of more...0 points

STYLE STATEMENT is an inspiring take on the power of style and authenticity. Deemed "style psychotherapists," Carrie and Danielle are the creators of the Style Statement: a two-word compass that helps you make more confident choices in life -- from your wardrobe to your relationships, your living room to your career plans. Part workbook, part inspirational narrative, STYLE STATEMENT presents a series of inquiries that lead readers to the personal words that guide the spirit, look and feel of the...0 points