The Livingston Group
The Livingston Group is all about Insight Mining - discovering precious hidden gems of knowledge lurking beneath the surface that can propel your business to new heights.
Learn much more about your market, your customers or potential customers, obtain a fresh perspective on your products, uncover the drivers and motivators necessary to create the strongest brands possible and communicate messages that will resonate with your target audiences.
Learn how to "crack the code" to your customer's mind so you know exactly how to market your product for maximum impact.
Tell us how can we help you today to:
-Reach your target audience
-Position your brand
-Test your message
-Refine a product idea
-Find out what consumers are thinking
-Discover what drives physicians to prescribe
-Uncover what motivates patients to ask their doctors for certain products and not others
%u2022Choose a name for your business, product or service
Learn much more about your market, your customers or potential customers, obtain a fresh perspective on your products, uncover the drivers and motivators necessary to create the strongest brands possible and communicate messages that will resonate with your target audiences.
Learn how to "crack the code" to your customer's mind so you know exactly how to market your product for maximum impact.
Tell us how can we help you today to:
-Reach your target audience
-Position your brand
-Test your message
-Refine a product idea
-Find out what consumers are thinking
-Discover what drives physicians to prescribe
-Uncover what motivates patients to ask their doctors for certain products and not others
%u2022Choose a name for your business, product or service
Insight Mining Psychologist, Dr. Sharon Livingston is a pioneer in applying projective techniques and state of the Art exercises
Sharpen The Focus Institute exclusive instructors are highly skilled in depth interviewing and moderating, psychological techniques applied to marketing research and group facilitation, interpretation and presentation of findings and professional teaching methods. In 'Livingston Method Moderating, the moderator meets with the client to form first impressions about the issues at hand and how the results will be used. She then creates a blueprint of the structure for the group with a series of direct and indirect probes and creative approaches to achieve the most useful and illuminating responses. The goals are to identify underlying motivations and feelings that drive behavior. Using this approach, The Method Moderator may pick out parts of the guide which seem to elicit certain emotional truths in one group but opt for other creative interventions in another. She follows the groups lead rather than the guide.In fact, the Method Moderator has the confidence of his connection with the participants to abandon the guide in terms of specific questions and exercises and follow a more evocative path to the "truth." Livingston Method Moderator teaches you how to achieve this productive, creative state that will add value to your qualitative projects. These courses provide you with many techniques and procedures to achieve those moments of inspiration from which creative work develops. Livingston Method Moderating teaches you how to take your qualitative work beyond the obvious, beyond the rationalized response that often is not supported in the market place.
The Livingston Group
Services
Just a few of the incredible services we provide.
- Brand Equity & Positioning
- What does a successful toothpaste sound like? What is the look of superior service?
The Livingston Group helps you discover the soul of your brand: what it tastes like, how it feels, looks and sounds. We help you discover the role a brand can play in people's lives. - Market Reasearch
- Qualitative and Quantitative Research are like The Yin and Yang of Discovery - We do both.
Market Research is the foundation upon which all of our brand development efforts are built. We do it better than anyone else in the business. - Speaking Services
- Dr. Sharon Livingston is an accomplished public speaker who has appeared on radio and TV and addressed hundreds of professional groups over the course of her career, ranging from small conferences to large events where she served as the keynote speaker.
- New Product Development
- Discipline and Inspiration
The Livingston Group's rigorous product development process recruits consumers and internal experts for nurturing ideas and concepts into reality.
The process builds an environment conducive to creative expression. - Proprietary Methodologies
- The Livingston Group is staffed by highly trained clinical and research psychologists and statisticians. As such, we have developed several important techniques for removing social desirability and self-report biases and more fully understanding purchase motivation. The net effect of our techniques is usually a more accurate read on what respondents will really do in the market place, as opposed to learning what they say they will do! We are additionally able to discern emotional end benefits. (the true reasons people buy: they think it will make them sexy, more lovable, feel smart, see themselves as a good parent).
- Secondary Research Offerings
- At The Livingston Group, we understand your need for accurate data in formulating and focusing your business strategies. That?s why we?ve been a primary research vendor of choice for over fifty Fortune 500 companies for the past twenty years (primary research client list).
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